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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


The Concrete Abstraction of the Business Service
Even in the SOA context, the word "Service" has multiple meanings

It may come as a surprise to our long-term readers that even after seven years of talking about Web Services and Service-Oriented Architecture (SOA), ZapThink still has something novel and interesting to say about what a Service truly is. But in fact, although we define the term repeatedly for business, technical, and mixed audiences, there are still some subtleties to the definition that underscore the fundamental nature of the Service abstraction, and they also underscore the connection between that abstraction and some of the infrastructure choices Service-oriented architects must make. So, without fear of tripping up on the oxymoron of a concrete abstraction, let's delve into what ZapThink really means by a Service.

Implementations, Interfaces, and Abstractions
As we discussed in our Subtleties of Service Convergence ZapFlash, the term "Service" is overloaded even within the IT context. But while that ZapFlash differentiated between the Services we speak about in the context of SOA from other IT services, this ZapFlash focuses only on the subtleties of the definition within the SOA context entirely. Even within this relatively narrow context, however, people still often get confused about the level of abstraction of a Service. Basically, there are three levels of abstraction we work on in the context of SOA:

  1. Service implementation -- at this level of abstraction we're talking about software. A Service implementation is made up of running code. This is where the Service Component Architecture (SCA) lives, as it deals with Service components, which are implementations can consume or provide Services (in the sense of #2 below).
  2. Service interface -- Web Services live at this level, as a Web Services Description Language (WSDL) file provides a contract for the interface, but says nothing about the underlying implementation. Web Services, however, are not the only kind of Service interface, because Service contracts are not always WSDL files. Sometimes Service interfaces are loosely coupled, but many times they're not.
  3. Abstracted Service -- A representation of a business capability or data that the organization can compose with other such Services to implement business processes. An abstracted Service is typically a business Service, but not necessarily, as there is a role for abstracted IT Services as well. However, all business Services should be abstracted Services. Such business Services are the sorts of Services ZapThink focuses on, as they are the core abstraction that underlies SOA. Abstracted Services should always be loosely coupled, although the specific coupling requirements can vary. Building loosely coupled abstracted Services thus becomes the core technical challenge of implementing SOA.

So far so good -- but the real question here is how we make an abstracted Service actually work, when the tools at our disposal are the Service implementations and interfaces and all the infrastructure that goes along with them. It's one thing to talk about "representations of business capabilities," and quite another to string your ones and zeroes together into something that actually runs.

Service Contracts, SOA Infrastructure, and Loose Coupling
The first critical point to understanding abstracted Services is to understand that there is typically a many-to-many relationship between Services and Service contracts, as ZapThink explained in our Understanding the Relationships among Services, Contracts, and Policies ZapFlash. Clearly, a Service implementation may support multiple contracts, each of which could correspond to a particular Service interface, for, say, a particular type of consumer. Similarly, there might be several implementations that support a single contract, and hence a single Service interface, for the purposes of scalability or fault tolerance, for instance.

With abstracted Services, however, the relationship becomes what we might call "many-to-many-to-many": a particular abstracted Service might have several contracts that represent relationships with various consumers, while also representing multiple Service interfaces that themselves might each have one or more Service implementations. This approach might sound overly complex, but it's the key to loosely coupling the abstracted Service. To illustrate this point, let's work though an example.

Let's say we have a Customer Information Service that different lines of business in a large enterprise can consume and compose to provide or update any information about their customers that the lines of business might need. From the business perspective, this is a single business Service that any line of business can use as per the policies set out for that Service. From the IT perspective, however, it makes sense to implement the Customer Information Service as a set of Service interfaces with different Service contracts in order to support the somewhat different needs for customer information that the various lines of business might have. Furthermore, each Service interface may represent several Service implementations that the SOA management infrastructure can leverage as necessary to meet the service levels set out in the contracts for both the abstracted Service as well as the Service interfaces, in addition to the policies that may apply to these Services as well as other Services in production.

In this example, the complexity beneath the Service abstraction is necessary to support the loose coupling of the abstracted Service. For example, the line of business consumers may need different formats for the customer information, or may require different data as part of the response from the Service. To loosely couple such consumers, an intermediary (or set of intermediaries) may perform a transformation that can take the output from any of the Service interfaces and put it into the format the particular consumer requires, as per the contract in place that governs the relationship between that particular consumer and the abstracted Service. Then, either the management infrastructure (or possibly the integration infrastructure) may offer content-based routing of the requests from particular Service interfaces to the underlying implementations, based upon runtime policies in effect at the time.

Furthermore, a Service interface may support several contracts, for example, when one Service interface has multiple bindings. In the case of a Web Service, each WSDL file specifies a binding, so to support more than one, there should be multiple Service contracts for the Service interface. Each binding may then correspond to its own Service implementation, or in the more general case, multiple implementations may support each binding, or one implementation may support multiple bindings.

In any case, loose coupling means more than being able to support different consumers with different needs. It also means building for change. Because we have a governance and management infrastructure in place that enables this many-to-many-to-many relationship among abstracted Services, Service interfaces, and Service implementations, we are able to respond to those changes in a loosely coupled manner as requirements evolve -- in other words, without breaking anything.

For example, if one consumer changed its required data format, we could introduce a new contract which might require a new transformation on the intermediary between the Service interface and the abstracted Service, but wouldn't impact the Service interface directly or any of the Service implementations. Another example might be the need to upgrade or add a new data source to support the Service. Such a change might require a new implementation of one or more Service interfaces. But if the contracts for those interfaces don't change, then the abstracted Service is unaffected, and neither are the consumers. A third example would be a policy update that would change the content-based routing behavior between the Service interfaces and their implementations. In fact, we see this application of content-based routing as more of a management challenge than an integration task because of this need to support runtime policy changes.

The ZapThink Take
There's an interesting side-effect of taking this Service-oriented approach to implementing abstracted Services: it becomes difficult to count how many Services you have. Sure, in this example, you have one Customer Information Service from the business perspective, but it actually might have several Service contracts, each of which have several interfaces -- and those interfaces may change in number over time. How you count your Services may impact your SOA maturity model, for example, or even your software licensing costs, so this question may be more important than it seems.

But in the final analysis, the most important thing to remember is that the Customer Information abstracted Service is but a single example. In the general case, the architect must select from a variety of SOA infrastructure patterns depending on the specifics of the problem at hand, as we explained in our recent SOA Infrastructure Patterns and the Intermediary Approach ZapFlash. The bottom line is that loose coupling presents architectural challenges that are at the heart of planning and implementing the SOA infrastructure. Building the Service abstraction presents a simplified representation to the business but requires additional efforts under the covers to make that abstraction a concrete reality. This is the work of SOA: implementing and maintaining loosely coupled business Services that are at the core of any successful SOA implementation. Learn more at one of our upcoming Licensed ZapThink Architect Bootcamps or SOA & Cloud Governance courses.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

@ThingsExpo Blogs
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
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Digital Transformation Blogs
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data t...
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