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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Where to Plug Your Personal Brand
Consistency builds brands, and this is especially true when it comes to personal branding

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate.

The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career.

Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand:

•    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great place for you to start plugging your personal brand.   Include your one-or-two-word personal brand and brand statement or pitch in the site’s subtitle or description, or create a page or post about yourself and link to it from your site menu.  You might also consider purchasing a custom domain name (i.e. your own name, your personal brand) to really establish your site as the hub for your personal brand and other important information about yourself.

•   LinkedIn: Make sure to include your one-or-two-word brand in your LinkedIn profile subtitle so anyone searching for professionals can easily identify you.  Also, include your brand and supporting brand statement or pitch in your profile’s summary section. If you have a website or blog that supports your personal brand, don’t forget to include it in the external website links on your profile.  You may also include your personal brand in your signature when answering questions under Answers or when posting threads or responding to threads on the discussion boards of any LinkedIn Groups you have joined.

•    Twitter: While you only have a short bio section on your Twitter page, make sure to plug your personal brand and/or pitch in whatever description of yourself and your efforts you provide.  Also consider including a link to your personal website/blog or LinkedIn profile.

•    Facebook: Include your personal brand in the “about me” box below your picture on the left-hand side of your profile page.  This is a small and subtle way to incorporate your professional, personal brand into your social networking activities.

•    Email: Include your personal brand and any links to your website, blog and/or professional networks in your email signatures.  This will help communicate your brand internally within your company, school or organization, as well as externally with family, friends, customers, partners, prospective employers and recruiters.

•    Voicemail: You may choose to include your personal brand in your voicemail message so that all callers, known or unknown, hear you present your own brand.

•    Resume: Many professionals are now including a personal summary/objective at the top of their resumes.  This is a useful place to include your personal brand and pitch.

•    Cover Letter: In your cover letters, whether in email or document format, include your personal brand and pitch in a paragraph following your initial introduction paragraph.  No matter how you tailor the rest of your cover letter to fit a specific opportunity, this presents you and your promise beyond your experience and skills and makes you more memorable.

•    Interviews/Networking: Whenever appropriate in your networking efforts and interviews, make sure to tell others about your personal brand.  Hearing your personal brand in-person or on the phone is much more powerful and impressive than reading it, so make sure your contacts and interviewers hear your personal brand.  In interviews, your personal brand and pitch come in handy when you are asked the “Why should we pick you?” questions.

•    Business Card: While business cards are becoming increasingly obsolete, they can still be a great way to brand yourself to others when on-the-go and meeting career stakeholders in-person.

•    Forums: Include your personal brand and links in your signature on any forums in which you participate.

•    Articles: If you contribute blog posts or articles online or offline, make sure to include your personal brand and links, if appropriate, in your bio line at the beginning or end so to tie your content directly to your brand.

•    Comments: If you make comments on articles or blog posts online, include your personal brand and link in the signature under your comment.

As stated before, this is simply a list of some of the places you can plug your personal brand and pitch to help you get started or optimize your branding efforts.  If you are a member of other networks, job sites, online or offline groups, don’t hesitate to plug your personal brand there, too.

Lastly, remember that coordinating colors, images, tone, wording and other similar components across the channels listed above helps to increase consistency and optimize your brand-building efforts.

About Chris Perry
Chris Perry is a Gen Y Brand and Marketing Generator, a Career Search and Personal Branding Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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