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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


First American Improves Application Performance and Mobility with F5 and VMware
F5 Success Story - First American Improves Application Performance and Mobility with F5 & VMware

The First American Corporation, a Fortune 500 company based in Santa Ana, California, supplies businesses and consumers with online information in five primary industry segments, including title insurance and services, specialty insurance, and data and analytics. A $6.2 billion company comprising 200 business units, First American is the country’s largest such information provider. Traditionally, each business unit had its own IT shop. But recently, First American created a cohesive IT operation capable of providing a standard services catalog, service level agreements (SLAs), and disaster recovery guarantees for all business units. Now centralized using F5 Application Delivery Networking solutions and a highly virtualized server infrastructure with VMware, IT is far more nimble, efficient, and cost-effective in meeting business needs than it was previously.

Business Challenge
While First American’s decentralized IT model had served the company well for years, as the operation expanded to include 19 data centers and five private networks, that approach turned problematic. When business unit managers wanted to launch new applications, they often weren’t sure who in IT did what, and from where, according to Jake Seitz, Enterprise Architect for First American.

Business suffered as a result. “The confusion would delay getting products to market, which would mean lost revenue,” Seitz said. What’s more, Seitz added, the disparate approach to IT made offering SLAs, a common best practice for many enterprises today, nearly impossible.

First American realized that achieving the agility mandated by today’s business operations meant reinventing IT as a corporate service provider organization, operating from a single set of data centers, and offering common services and SLAs for all business units. The biggest hurdle IT would face as it consolidated operations and built up the new infrastructure would be doing so without impeding any business unit. “We could not make a service so specific that if somebody else came along we couldn’t provide it to them. That would be a bad, bad thing,” Seitz said

Solution
Building a network infrastructure in support of First American’s common services mandate made Application Delivery Networking supremely important. Many business units already were using a variety of products, including F5 BIG-IP® Local Traffic Manager™ (LTM), for that purpose. But standardizing on a single product line would allow the company to simplify its environment while gaining the agility it needed as a services organization.

With an eye on flexibility, First American compared application delivery products from four major vendors. “F5 took the cake,” Seitz said.

Today, First American’s content delivery network comprises 24 BIG-IP LTM devices, configured in pairs for fault tolerance, shepherding application traffic to and from the two corporate data centers—one in California and the other in Texas. It relies heavily on caching and compression to offload processing from its highly virtualized server infrastructure, which includes 5,000 virtual machines from F5 partner VMware. Four BIG-IP® Global Traffic Manager™ (GTM) devices provide load balancing and disaster recovery between the two sites. “F5 is providing two fairly large services— content delivery and disaster recovery—and we didn’t find that with any other company,” Seitz said.

Also missing from competitive offerings was the easy-to-use, customizable rules engine provided with the F5 solution, as well as the active development community surrounding it. First American engineers visit the DevCentral community almost daily, Seitz said, as they use F5 iRules™ to tweak the Application Delivery Network to suit First American’s particular needs.

“We’ve done some innovative redirects with iRules and DevCentral that we didn’t have the option of doing before, and that puts us in a good spot,” Seitz said. For example, First American might redirect requests based on the type of web browser or mobile device in use or application being accessed. Besides using the BIG-IP LTM and BIG-IP GTM products, First American is testing F5 FirePass® SSL VPN. It is doing so in anticipation of providing remote users with browser-based access to corporate applications, Seitz said.

Benefit
First American has successfully aligned IT with business needs. No longer are business unit managers scrambling to figure out the who, what, and where of IT. Instead, they go directly to central IT and select the best option for their needs from a catalog featuring 135 options, including application management and local and geographic load balancing. The F5 solution enables IT to guarantee service levels, assure disaster recovery, and easily support new business initiatives.

Improved user experience
Since re-architecting its IT infrastructure, First American has seen marked application performance improvements. Seitz attributes these directly to BIG-IP LTM.

He cites one example in which prior to implementing BIG-IP LTM, it took users an average of one minute to log into a critical web services-based analytics application.

“We moved this same application behind F5 BIG-IP LTM, and users are able to log in within 27 seconds. That is purely relative to the way BIG-IP LTM interacts with the web browser and the science it uses to speed performance up a bit,” Seitz said. “The user experience has improved twofold.”

First American further improves the user experience by balancing loads between the two data centers using BIG-IP GTM. In the case of one recent unplanned outage, for example, traffic seamlessly moved from one data center to the other without a service interruption. “We redirect folks and within minutes, we inherently get disaster recovery out of this,” Seitz said.

A pillar for enterprise mobility The F5 solution also is proving invaluable as First American embraces mobility. “BIG-IP LTM has been critical in providing the experience that our consumers want on a mobile device,” Seitz said.

Through F5’s customizable iRules, First American has devised a way to optimize application delivery for each mobile device in use, be it a laptop, smartphone or other type of handheld. “We redirect the user, manipulating the services through the load balancer before the application ever gets delivered to the device. iRules are working really, really well for us,” Seitz said. For First American, establishing a workable mobility solution isn’t just a nice-to-have, but is critical as the company looks out to tomorrow’s information consumers.

“Their preferred computing platform isn’t a desktop, or even a laptop; it’s the phone they have in their pockets,” Seitz said. “But rewriting 600 applications is impractical, so our thought was to let the network figure it out. A common point in your infrastructure, like BIG-IP LTM, is a perfect spot to do that. You have visibility into every application, and you can make intelligent decisions based on which device is trying to connect to it.”

Streamlined operations
The F5 solution also has proved a boon for IT operations in general, Seitz said. For example, IT is benefitting from the single interface and management console used across the F5 BIG-IP LTM, BIG-IP GTM, and FirePass lines.

“We can essentially train engineers once and they can support those three differenttypes of technologies. That right there is a huge win because, as you can imagine, retooling an engineering staff so it can support the things you want to roll out takes quite a bit of resources—and we didn’t have to do that,” he said.

Fronting its massive virtual infrastructure with the BIG-IP solutions and using caching, compression, and other such functions to minimize server workloads also has enabled First American to optimize its operation. “We probably bought ourselves about 20 percent headroom in our environment,” Seitz said.

Over time, First American expects even bigger benefit in more tightly integrating the F5 infrastructure with its VMware servers. “When we start integrating the two technologies,” Seitz said, “that really is going to enable us to start thinking about things like cloud computing, self-service provisioning, and so on.”

About Holly Hagerman
As a senior partner at Connect Public Relations, Holly Hagerman directs public relations processes within the organization and provides strategic counsel to our clients. Hagerman has more than 17 years of experience leading strategic PR programs for network infrastructure, PC peripheral and telecommunications companies, including Lexmark International, Internet Security Systems, F5 Networks, AskMe.com, Efficient Networks, and Siemens Information and Communication Networks. Hagerman specializes in developing communication programs that reach diverse audiences -- from business and financial media to industry influencers and vertical market media. She has vast experience building multi-faceted PR programs that include executive visibility, message development, media and analyst relations, product evaluations, corporate profiles, IPOs, and acquisitions.

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The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
IT organizations that don't know their risk factors and exposure are likely to make investments in DevOps that don't matter. After working with several teams that lost their DevOps funding after making automation investments in areas that were not business constraints, Anne Hungate's "Know Your Numbers" model emerged. Join Anne to learn how to prioritize your DevOps improvements and demonstrate the impact and value you are delivering. After all, DevOps gets traction and funding when teams can show the business impact of doing it, so if you want your DevOps initiative to take off, be prepared t...
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Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
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