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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Linux is Not the Answer to Security Problems
There’s nothing specific to the operating system here: it’s all about the browser and deception

Malicious links served up in a browser are OS agnostic. They don’t care about the OS because the target is people, not technology.

In response to the problem of links and trust put forth in a recent post a reader replies that the answer to “evil links” is simply to run Linux instead of Windows.

the very best solution is to run something other than windows, and with ubuntu at its current state of maturity (and free-ness), why wouldn't you?

I won’t disagree with the assessment of Ubuntu and its current state of maturity. It’s very nice, and I’m enjoying it immensely on my new laptop for a multitude of reasons and Don and I have always insisted that our children run a Linux distribution on their laptops just to minimize the impact (on us to cleaning up) of automatically downloaded and installed viruses and trojans. And the commenter is partially right – running a Linux-derived operating system will indeed protect many users from the automatic installation of many OS-specific (read: Windows) targeted viruses and worms. But it’s not the answer to the problem of malicious content a la links because most of the time the target of the content isn’t technology, it’s the user, and it isn’t relying on an operating system, it’s relying on a browser. And unfortunately, users aren’t going to change their behavior because they’re running Ubuntu or a Mac or Windows or an iPhone.


WEB 2.0 and CLOUD CHANGED THE GAME


One of the great things about standards in the browser like CSS and JavaScript and XHTML is the ability to create a rich and interactive user interface and have it consistent across operating systems and browsers. With the increasing reliance on “cloud-based services” for e-mail, personal document management, photo storage and generally any consumer-oriented use of a computer that used to be associated with a fat client now being pushed out to “The Cloud” the browser is the primary interface between the user and the rest of the world

If that interface can be, and it is all the time, leveraged by miscreants to manipulate users into providing their credentials or unknowingly assisting in the spread of links and code that can accomplish the same then the operating system upon which that browser is running is neither an advantage or a disadvantage.

And that’s exactly what’s happening. The benefit to miscreants today is in identity theft; in obtaining credit card and personal information that can used or sold for monetary gain. The old “destroy your computer” viruses of the 1990s are passé and not in vogue. Today it’s about theft, plain and simple, and almost all viruses that are distributed are done so in the hopes of accomplishing that task. “Viruses” today are keyloggers and applications that turn consumers’ desktops into part of a giant botnet that is performing mass SQL injection attacks with the intent of injecting a link that will entice a user to willingly hand over their identity.

And because it’s well-known that the Web is the Way, miscreants have turned to attacks that target the browser and the trust inherent in hyperlinks, in the visual clues that users take that engender trust like, say, the logo and design of the website. Clickjacking and cloning-based attacks are predicated on the ability to exploit the trust users have for a web site. If it looks like Twitter, or Facebook, or My Banking Institution, then it must be that site. Overlaying a “virtual keylogger” using clickjacking or cloning the site and using a domain name that includes the relevant site name in it is enough to convince a user that they are indeed on the site in question and certainly it must be safe to enter their credentials.

And from that one set of credentials the rest of the integrated, collaborative Web 2.0 world is opened to the miscreant. One set of credentials begets another and if they’re lucky enough to get your web-based e-mail credentials well, it’s like finding a pot of gold at the end of a digital rainbow.

With the exception of trojans and viruses designed to act as part of a larger botnet, there’s nothing specific to the operating system here: it’s all about the browser and deception. MacOS? No problem. Ubuntu? Great. Windows? Don’t care. This is social networking engineering at its finest: manipulating the trust of a user through the same rich interface technologies that have made the operating system irrelevant.

Comes the cloud and now trojans and viruses become even less relevant to the game. Given someone’s credit card and identity a miscreant could easily leverage cloud computing to accomplish what the end-user now will not. Move every consumer to an Ubuntu desktop and miscreants will simply find another way to launch their botnet, and that way likely leads to the cloud. Scalable, on-demand, self-service. It’s a miscreant’s dream


THE PROBLEM IS NOT TECHNOLOGY BUT THE SOLUTION WILL BE


The problem of links and the potentially malicious intent behind them is not one of technology in the traditional sense. Yes, technology is being manipulated to enable the use of links as a deceptive theft mechanism, but technology – whether guns or screwdrivers or clubs or lockpicks – have always had both good and bad uses. The intent of the wielder is always at the root of the issue. The problem is two-fold; first, it’s financially advantageous to miscreants to perpetrate such attacks and second, users are still woefully uninformed about phishing and pharming and avoiding the deceptions inherent across the Interweb today. There doesn’t seem to be much we can do about the first part of the problem and addressing the second is a never-ending battle.

Unfortunately, that’s not due to a lack of trying on the part of information security advocates. Trying to explain how to spot some of these deceptions to a typical consumer is like trying to explain to me how to tell the difference between the sounds a car engine might make when it’s in trouble. You can try, but I likely won’t “get it” or be able to put it into practice. It seems simple to you and I because we’re knee-deep in technology day after day. But for someone who just wants to get their e-mail and post a photo on Flickr and update their Facebook status…it actually is rocket-science and it is that complicated.

The solution will likely eventually be found in technology, it always is, but it won’t be as simple as a change in the operating system because that variable has been largely neutralized thanks to Web 2.0 and “The Cloud.”

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About Lori MacVittie
Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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