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Suzuki Manufacturing Builds a Storage Environment for Agility and Growth
With file data growing at 50 percent annually, American Suzuki Motor Corporation found it difficult to manage data effectively

American Suzuki Motor Corporation prides itself on providing value-packed automobiles, motorcycles, ATVs, scooters and marine engines. Its IT organization shares that commitment to customer satisfaction. When rapid data growth began impacting users by dragging down the performance of its Windows storage, the IT team took action. Relying on the powerful data management capabilities of F5® ARX® file virtualization solutions, American Suzuki Motor Company seamlessly transitioned to a higher-performance network-attached storage (NAS) environment and implemented an automated Information Lifecycle Management (ILM) strategy that slashed backup times and storage costs.

Business Challenge

With file data growing at 50 percent annually, American Suzuki Motor Corporation was finding it difficult to manage data effectively. Its Windows environment supported more than 1,000 users for file sharing, many of whom complained about performance when accessing their shares. Data migrations could take at least a week, eating up IT resources and creating downtime for users. Backups had become problematic as well. "We have 12 hour backup windows, but backups were taking 18 hours to complete. I was always chasing those hours," recalls Charles Chen, Lead Analyst at American Suzuki Motor Corporation.

To address these issues and create a more agile infrastructure that would adapt to ongoing storage growth, the IT team consulted with Trace3, its trusted technology partner.

"We know we cannot stop data growth, so we had to come up with a plan to deal with it," Chen says. "We decide to move to NetApp NAS and incorporate ILM technology so we could separate the data that we really cared about from the data that was less critical to us."

Solution

Trace3 recommended F5's ARX solution to facilitate the transition. By introducing intelligent file virtualization into the file storage infrastructure, ARX eliminates the disruption associated with storage administration and automates many storage management tasks. The result is a dramatic improvement in cost, agility, and efficiency.

"When I heard what ARX could do for us, I was amazed. I can't think of a better word for it," Chen says.

Chen was impressed with how well ARX complements the NetApp device, highlighting NetApp deduplication and ARX virtual snapshots in particular. "We dedupe everything and perform a virtual snapshot of all file shares as well. The ARX device works hand-inhand with NetApp technology. ARX schedules the physical snapshots on the NetApp device, and file restore is a snap-real quick!"

Chen credits the smooth implementation to ARX's solid architecture, and the expertise of the F5 storage expert who managed the process.

"I have never seen anybody, from any company or professional services organization, like the F5 field systems engineer we worked with," he says. "He arrived here and got right to the point. He didn't waste time. He was very efficient, and we really liked that. The configuration help we got from him was tremendous. As a result, it took just a few hours to install, and then another day or so to configure the rest of the environment."

Benefit

ARX has enabled American Suzuki Motor Company to meet its users' expectations for performance while also streamlining data migrations, reducing overall storage costs, improving backup procedures, and enhancing data management.

Seamless migration from Windows to NAS A key part of American Suzuki Motor Company's plan to boost agility was to transition from its Windows environment to NetApp NAS. Using ARX's automated data migration policies, the company was able to execute the migration without downtime.

"We did the migration one share at a time, in the middle of the business day. No one even noticed," Chen explains. "It saved us at least a week of work."

Strategic storage tiering

The day the data migration was complete, the IT organization implemented the age-based storage tiering strategy it had developed with Trace3. All files six months old or less stay on Tier 1 Fibre Channel storage. Older data is automatically moved to more cost-effective Serial ATA (SATA) devices. Data movement is transparent to users, who continue accessing files as they always have.

The policies resulted in nearly 80 percent of the data immediately moving from Tier 1 to Tier 2, freeing up Tier 1 capacity and eliminating user complaints. It also gave thecompany greater freedom of choice for new disk investments.

"It doesn't matter what kind of storage is on the back end. We are going to have to purchase more storage to accommodate the capacity demands, but with this strategy in place we'll be purchasing lower-cost storage," Chen says.

Reduced backup windows and costs Storage tiering enabled American Suzuki Motor Company to tackle its backup problems. Instead of doing weekly backups of all data, the company now performs weekly backups of Tier 1 data only, and backs up Tier 2 less frequently. This reduced backup times from 18 hours to 1.5 hours, and resulted in considerable savings in tape costs.

"We back up less, use less, spend less," Chen says.

Greater visibility

American Suzuki Motor Company uses F5's Data Manager storage management software to see which file types are being created, who's creating them, how quickly they age, and which resources they consume. This information is invaluable for identifying trends, creating effective file management policies, and making better decisions.

"Data Manager tells you everything you need to know about the file environment," Chen says. "To fully utilize what ARX can do in terms of ILM, you have to know what you have inside your file share environment. With this visibility we can classify file formats in a very granular way, based on utilization."

Simplified data management and reliable support Senior Network Analyst Tim Lee credits ARX with lightening the storage management burden and improving user access to data.

"After implementing ARX, our users are happy. They never complain about file shares being slow anymore because it's so easy for us to create shares when we need them. We just set it up and forget about it," Lee says.

Lee is also pleased with the reliability and flexibility of the ARX solution.

"We haven't had to call support very often, but when we have had an issue it has been resolved very quickly," he notes. "The ARX technology is stable and reliable, and the phone support is top-notch."

About Holly Hagerman
As a senior partner at Connect Public Relations, Holly Hagerman directs public relations processes within the organization and provides strategic counsel to our clients. Hagerman has more than 17 years of experience leading strategic PR programs for network infrastructure, PC peripheral and telecommunications companies, including Lexmark International, Internet Security Systems, F5 Networks, AskMe.com, Efficient Networks, and Siemens Information and Communication Networks. Hagerman specializes in developing communication programs that reach diverse audiences -- from business and financial media to industry influencers and vertical market media. She has vast experience building multi-faceted PR programs that include executive visibility, message development, media and analyst relations, product evaluations, corporate profiles, IPOs, and acquisitions.

Presentation Slides
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Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
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It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...

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Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Cloud Expo Show Guide
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@ThingsExpo Blogs
This is the time of year when everyone makes his or her predictions for 2018. I have my predictions as well, but wanted to do something a bit more fun. So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s. There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies! I decided to review the most popular sci-fi mo...
Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Copying off since 2012, rather than thinking up my own, I figured I’d regurgitate what many others expect to happen. Top 10 Cyber Security Predictions for 2018 – Infosec Institute kicks off this year’s Top 10, Top 10 list with a look back at their 2017 predictions (AI, IoT, etc.) and dives head first into 2018 noting that Ransomware will be the most dangerous threat to organizations worldwide; cryptocurrency will attract fraudsters looking to mine; cloud security will (ag...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the development process, accelerating application delivery times, and ensuring that developers will become hero...
A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business. For example, the new IKEA® shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes – no trip to a crowded megastore necessary. Marriott® deployed virtual reality for customers to see its hot...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun. My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but ...
For better or worse, big data has irrevocably altered the digital landscape. The explosion in variety, velocity, volume and value of information presents an abundance of previously unimaginable opportunity. But it also creates a number of challenges that need to be successfully navigated. This reshaped technical world poses the following question to organizations: do you risk presenting, stale, incorrect or erroneous data to your customers? Because, with 2.5 quintillion bytes of data now being created every day, finding a way to manage and harness such potential is a new experience for everyo...
Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. If you’re still reading, you know that the FCC voted to repeal Net Neutrality rules (aka the Open Internet) and replace it with the “Restoring Internet Freedom” order. The outcry from the Open Internet camp has been loud, hyperbolic, hypothetical, and mostly based on the fun...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infras...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.