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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


The Cloud Is Not A Synonym For Cloud Computing
“Where are you storing your data these days,” he asked casually after trying to come up with a better opening line but failing

Cloudonomics Journal

“Ah, dahhling,” she drawled while gesturing in no particular direction with an almost deprecating wave of her hand. “The Cloud, where else?”

Thanks to the nearly constant misapplication of the phrase “The Cloud” and the lack of agreement on a clear definition from technical quarters I must announce that “The Cloud” is no longer a synonym for “Cloud Computing”. It can’t be. Do not be misled into trying, it will only cause you heartache and headaches. The two no longer refer to the same thing (if they ever really did) and there should be no implied – or inferred - relationship between them. “The Cloud” has, unfortunately, devolved into little more than a trendy reference for any consumer-facing application delivered over the Internet.

Cloud computing, on the other hand, specifically speaks to an architectural model; a means of deploying applications that abstracts compute, storage, network, and application network resources in order to provide uniform, on-demand scalability and reliability of application delivery.

image

Of similar importance is the distinction between “user” and “consumer”, and this is important enough that we need to nail this down and be particular in our usage of these terms. “Consumer” is anyone who uses a web-application to do anything. Consumers make use of applications over the Internet, but they are not “users” of cloud because they don’t interface with “cloud” any more than they interface with hosting providers; they interface with an application. Users of cloud are developers, administrators, and IT organizations that interface with a cloud computing environment with the intention of deploying an application for their consumers.

I’m really not all that concerned whether we use “application user” and “cloud user” to distinguish between the two or “consumer” and “user” or “application customer” and “cloud customer”. I am firm in the belief that we need to distinguish between the two before we go any further down this road. The lack of distinction between the two points of view continues to confuse just about everyone who isn’t knee-deep in the technology and this is partially responsible for the Chicken Little responses to application failures that may or may not be deployed atop cloud computing architectures.

“The Cloud” has lost meaning as far as cloud computing models and data center architectures are concerned and is now little more than a technical-sounding term thrown around by consumers – and others - who never really understood the use of this delightful little phrase or that there’s even a difference. Maybe that’s success, as consumers shouldn’t care about internal implementation, but it’s also failure because it’s confusing to a lot of people who are supposed to care and be able to differentiate.


CLOUD COMPUTING AND APPLICATIONS ARE NOT INTERCHANGEABLE


When you deploy an application in a cloud computing environment and something goes wrong, who does the consumer call? Not the cloud computing provider. That’s a by-product of not caring about implementation – they aren’t supposed to know that information in the first place. It’s a near certainty that BitBucket’s customers or consumers, whichever you prefer, weren’t calling Amazon when its application became unavailable due to a DDoS attack, they were e-mailing, tweeting, and calling BitBucket – the application provider. Similarly, T-Mobile customers were likely calling, well, T-Mobile after Microsoft’s spectacular failure because they are the provider as far as customers are concerned, not Microsoft.

It’s not like a customer or consumer can call 1-800-THE-CLOUD and get support for whatever problem they’re having with whatever application they may have been using. They interface with an application, they use an application, and whoever is responsible for that application (hint: that’s you) is who they’re going to call and blame in the event of an outage, or a data loss, or a security breach.

That’s why it’s important that the cloud computing user, that’s you, have some knowledge of the cloud computing provider’s implementation. You don’t need to know the nitty gritty details, but you do need to understand whether the model is appropriate to meet your business and technical needs. Automatic scalability is often assumed to be part and parcel of a cloud computing environment, but that’s not always the case. If you need that scalability you’d darn well better understand whether it’s just part of the offering or whether you have to do something special to provision it. If your application suddenly doesn’t work when it’s deployed in a cloud computing environment, maybe you didn’t verify whether the provider’s load balancing solution is sticky or not, or whether there’s something you need to configure, specify, or modify in your application to make sure it works properly.

Somewhere along the lines the lack of distinction between users of an application and users of the cloud led to the erroneous and dangerous belief that users of cloud computing don’t have to know anything about the implementation. That’s just not true and it can be detrimental to not only the success of cloud computing but more specifically and closer to home, I’m sure, to the success of your application deployment.

The way in which we describe technology can and does have a profound impact on the way we use it, understand it, and support it. So let’s be more clear about who interfaces with what, and maybe in the future more people will be less apt to put forth the notion that a failure in the cloud is the same as a failure of cloud computing.

No, I won’t hold my breath, but I can hope, can’t I?

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About Lori MacVittie
Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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