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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Will Cloud Computing Add Value to the Marketing Mix?
The Advertising Industry is cutting through the hype and beginning to realise the Cloud’s potential

For the past 18 months the hype has suggested that Cloud Computing will be the next game changer. But will it? Or are we simply witnessing the next major land grab by a few technology giants on a perceived new market segment?

A plethora of recent surveys has shown that whilst organisations are generally aware of the cloud, they are reticent to dive in and procure services. For every survey that suggests that a CIO is considering Cloud Computing as a priority for his or her organisation you will find another survey stating that business leaders haven’t a clue as to its meaning or how it will aid them.

With over 20 different definitions of cloud computing in play, it’s hardly surprising that the market is suffering from a ‘fog’ of confusion. Several reasons are given, which include hype over substance, internal resistance and security concerns - all of which suggest that the industry spin doctors need to work harder to get the cloud benefit message across.

The industry needs to focus less on the technology and more on the needs of the customer. We need much less of the ‘Infrastructure as a Service’ type jargon and more of the ‘Business as a Service’ approach. Cloud is about evolution of services not revolution.

The core attraction of cloud is that companies can avoid buying and running their own hardware, software and other equipment by contracting with a hosting vendor to supply the systems on its own servers. This outsourcing of computing resources offers flexibility, scalability, agility and costs savings over the traditional in house approach. Four attributes which should, and is, making cloud a prime candidate for early adoption by campaign and project managers.

Campaigns and one off events are notoriously dynamic and really benefit from the ‘on demand’ nature or elasticity that the cloud offers. In theory the cloud should rid us of server crashes as we clamour for the hottest tickets and news, with spikey demand being controlled and managed.

StreetSmart, which asks diners in the nation’s top restaurants to give an extra £1 on top of their bill during the festive period, was one of the first UK Charities to have its website fully hosted and managed on a cloud platform.

Glenn Pougnet, Director of StreetSmart, said: “The cloud has presented us with the perfect solution for handling the short term increase in demand that we face with our annual StreetSmart Christmas campaign. The cloud has removed the worry for us of having to manage our website capacity ensuring that our site is always available to potential donors and restaurant patrons. We are left free to concentrate on running the campaign and raising vital funds to give homeless people hope and a new start in life.”

Think Publishing, the communications agency behind Kate Humble’s charitable web site Stuffyourrucksack.com has also turned to the cloud to cope with seasonal visitor peaks. Think Publishing increases processing power during the summer months, when its campaigns are at their most active, targeting travellers embarking on their vacations, and more importantly only pays for the additional short term resources consumed.

Conversely, ineffective or unworkable projects can be reviewed and pulled without the additional burden of wasted hardware investment affecting the decision making process. Social media, viral campaigns and trending topics can all be maximised and exploited through the real time deployment of cloud servers, providing an agency with agility, thought leadership and competitive advantage.

New Media Age recently revealed that only 17 of the total 200 videos featured in their Viral Brand Chart appeared for a second week, meaning there’s only an 8.5% chance of being a top-ten viral for more than a week. The simple reason given for this is that impact of a viral video is simply diminished because of the volume of video content being uploaded to sites such as YouTube, which receives more than 24 hours of content every minute. Apparently we don’t want to share things once they’re past their sell by point because we don’t want to seem uncool. Gone are the days when we would have planned to support a viral campaign for several weeks and would have utilised servers accordingly. Now we need an infrastructure that can cope with high demand over a short time frame - the perfect attributes of the cloud.

Likewise if we are fortunate enough to have a campaign that attracts the support of an uber Tweeter such as Lady Gaga or a Taylor Swift and they happen to tweet about your brand/offer etc - you can expect a huge surge in traffic. In the old days you might have been able to contact the PR and asked for a timed ‘mention’ to assist with capacity planning but not today. That’s not how the net works. You simply need to be prepared and be able to increase capacity on the fly.

But cloud shouldn’t simply be viewed as a technology. It does generally have the ability to change organisational process for the better. One huge advantage of the cloud is that it offers designers the ability to test, create and share without their destiny being controlled by “corporate IT”. It is often thought that the IT department of the future will be staffed with orchestrators and strategists not simply technicians. The IT department will become drivers of innovation not merely suppliers.

With the right culture in place, the cloud has the ability to bring together the talents of the creative world allowing them to work collaboratively on projects that interest and excite them. This is already happening but as cloud based technology advances it will become even easier.

The US Media Group, Journal Register Company, demonstrated this concept back in July by running the intriguing experiment of involving community Crowdsourcing and the use of free online publishing tools for the production of all their publications. Journal Register produced all of its 18 daily websites and newspapers using only free web-based tools, such as the cloud based Google Docs, social media websites, Facebook and Twitter and the open-sourced software, Scribus.

At the time, Journal Register Company’s Chief Executive Officer, John Paton stated that whilst his company would not be converting to a fully integrated Crowd/Cloud model in the immediate future, he believes that the idea is a potentially viable one.

No one should claim that moving to the cloud suits everyone or that it is easy. Agencies will need to be convinced that service levels are real, tools are available to track and manage individual clients/campaigns, billing is transparent and that the vendor has the appropriate expertise and security processes in place to safeguard their business. Trust will be the single biggest factor in the success of the cloud.

But overall, the arguments for adopting the cloud are too compelling to ignore and it would appear that the media industry is beginning to cut through the cloud hyperbole and is starting to investigate how it can reinvent its IT architecture and processes into a much more flexible and efficient tool for business.

Read the original blog entry...

About Phil Worms
Phil is a 30 year IT industry veteran with a passion for education and has personally led many school and higher education initiatives designed to engage young people and showcase the broad range of exciting and fulfilling roles in IT.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel, VarTec Telecom and iomart Group plc. Phil is working on a project to create an intergenerational social hub that will celebrate creativity and achievement in Helensburgh, birthplace of television pioneer John Logie Baird.The Heroes Centre will provide people of all ages with the new media and content creation skills required to engage fully in the digital world. Follow his progress on Twitter and on Facebook



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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as th...
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