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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


AppZero Arms ISVs to Face the Dark Side of Freedom
(Warning: this blog post comes with a pop quiz)

Hypothetical question:  If a big ISV were to fall in love with AppZero technology but turn out to be a VMware sibling, do I have a.) a great opportunity, b.) a giant time sink, or c.) a competitive trap on my hands?

I love talking with Independent Software Vendors (ISVs) about how Virtual Application Appliance (VAA) is the way to go for delivering applications to their users.  It's true.  It's fun.  It's revolutionary.

Last week my CTO and I were in a room with 5 engineers who were describing the challenge of supporting close to 10,000 customers on a software application that does replication for mirroring, backup, business continuity, and other such mission critical functions.  Their comments went pretty much like this:

  • "Every day we have an install that doesn't seem to work"

  • "We had Microsoft and InstallShield on a call with a customer last week"

  • "Files are sometimes in use during installation and then don't get updated"

  • "I have to visit tech support everyday in person now"

  • "I hate when a customer upgrades their environment"

  • "Maintaining the customer base is very expensive"

It is hard for an ISV of any size to simplify what is, by nature, the very complex task of delivering, installing, and upgrading their applications - with of course the ability to rollback an application if an upgrade doesn't work as planned.

What makes it so hard?  The dark side of freedom.

Math on the dark side

It turns out that a customer's environment can have almost as many combinations as does a lottery ticket:  Base operating system with major/minor versions, hypervisor, clustered, storage configuration, anti-virus, java or .net runtime, back up, security, update manager, monitoring system form the top level 11 environmental variations that an enterprise application will have to run in.  A conservative estimate about how many different products a set of customers might have across these 11 dimensions begins to highlight the problem for ISVs.

Let's do the math.  If a set of customers, on average, have 4 different types each per dimension (for example on the OS dimension: W2003 32, W2003 64, W2008 64 R1, W2008 64 R2) we can estimate 4 to the 11th power or 4,194,304 combinations ....Even a much more concretive software infrastructure stack of 6 dimensions generates 4096 combinations.

Give or take any number you'd like, leaves a very long tail of what successful ISVs face every day.

.... back to my merry band of ISV engineers

Now, the engineering group I was talking with last week have it a lot easier.  Because their product has only existed for 8 years and there are only 10,000 customers, each with an average of 9 installations, these engineers face only 90,000 unique combinations....way better than that theoretical math above.

The team has investigated the Virtual Appliance (VA) approach, but they do not want to own managing the OS.  They see the same problem occurring once a customer inserts their software support infrastructure.  And, because 8,000 of their 10,000 customers run on Windows, the VA approach is dead on arrival anyway.  Microsoft does not allow ISVs to ship their OS as a VA.

Whatever will they do to slash this complexity and beat the dark side of freedom?  (grin)

The plot thickens and a pop quiz quickly follows

This prospect downloaded our software from the AppZero site, created a VAA (as opposed to a VA) and is now busily demonstrating the benefits and ease of use to his superiors.

Now, let's say - hypothetically - that his superior owns nearly 80% of VMware.  Today VMware's Thinapp can not work for server-side applications. And AppZero does.

Here is my challenge and the pop quiz.

Question:  Do we continue to help the prospect?

Answers:

a.      Yes killer early adopter customer sees big win.

b.      No - they're just gathering competitive information to feedback to the sibling ship

c.      Yes position it as complementary and survive the process to get a win, and maybe even a partner on the Linux front

What would you do? Drop me a line at grego [at] appzero [dot] com. I could use some fresh ideas about how to turn this David and Goliath situation into a win.

About Greg O'Connor
Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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