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Is 2011 the Year of the Mobile Web?
The vision of Web apps will be a silent revolution: Web apps will coexist with native apps

With January almost over now and conferences like Mobile World Congress and CTIA upon us, here is a thought:

In the age of Mobile applications, will 2011 be the year of the Mobile Web apps
In this article, we outline the reasons why it will be and welcome your comments.

Some initial terminology,

  • We refer to apps on specific technologies like iPhone, Android, Blackberry as native apps and we call apps using web technologies as ‘Web apps’ (more on this below)
  • By Mobile Web, we also include widgets – not just browsing.
  • By Web technologies, we mean w3c technologies but more importantly for our discussion, there are a set of emerging web technologies on the horizon such as – CSS2.1, CSS3, SVG Filters, Ogg Vorbis, Ogg Theora, Native JSON, MathML, Animated Portable Network Graphics (APNG), Cross-Site XMLHttpRequest, Microformats, Web Worker Threads (source Mozilla)

Native apps vs Web apps

Native apps have four key advantages:

  • Discovery
  • Revenue model (appstores)
  • Device APIs and
  • User experience

In contrast, for the purposes of our analysis we consider a web based application environment as:

A development environment using well understood, standardised web based technologies for creation of fully fledged applications.

We shall use the following working definition for web based applications:

•          Applications that can run when not connected to the web

•          Applications that can be packaged and distributed, again without assumed connection to the web

•          Application which can make full use of the device capabilities and APIs available on the device

•          Applications that can take full control of the devices UI – and are not rendered with the pre-configured chrome of another application.

•          Applications which can effectively run background processes and present a good user experience to the end user.

•          Applications which insulate the inherent risks of API access with robust security model

Many companies are already developing these models and indeed existing web technologies like HTML4 can also be used to create useful apps

Web technologies have some key advantages for applications:

IPR unencumbered: First and foremost, the specifications on which the web is based are designed to be unencumbered by IPR. This has two immediate positive commercial knock on effects. Firstly, it removes the immediate and absolute requirement to pay licensing fees to proprietary technology owners. Secondly, and perhaps more importantly, it does not bestow any core strategic advantage onto any single company.

Synergies between Open Source and the Web: A partial consequence of the lack of essential IPR on the core technology is that it is easier to create open source assets for. Or, perhaps, it is easier to state the inverse for the Web: it is very difficult to create an viable open source project for technologies on which there is known IPR that may be asserted (simply because there is then an implied liability). It is no accident then that the web ecosystem have been influenced, if not entirely dominated by open source projects such as Mozilla, Webkit and Apache

The Web as a platform: The existence of this public, usable assets, proves a boon to commerce, in that they may be picked up and used by people interested in using the technology, thereby reducing development costs, reducing maintenance costs, and freeing up technical and commercial resource to focus on more differentiation areas, with respect to their competitors. The Web then becomes a platform fulfilling the vision of Web 2.0

Public roadmap: Unlike a proprietary product, the web technology space, whether it is innovating within the W3C forum itself, or within one of the co-dependent open source projects, is fully transparent. This meant the roadmaps, over a reasonable time frame, are fully product. When dealing with device companies (whether mobile, pc, automotive, or home media), their commercial planning horizons are a considerable way out. A public transparent roadmap is clearly a positive thing from this perspective.

Low technical barriers to entry: It is a fact that web programming is easier to get into than more typical native application programming (that typically requires C, C++ or Java skills). Learning basic declarative HTML tag representation, upon which you can slowly build with easily experimental Javacript programming, gives a much softer entry into the programming world. Further, HTML and Javascript as interpreted languages, mean that for a new developer to get started all they need is a working web browser and a text editor. Contrast this with the complex compiler tool chains required to get native development environments up and running.

Although, you could debate that beyond a particular level of sophistication (when you start using complex Javascript libraries, object-orientated techniques and asynchronous programming)whether these differences still exist,  web based technologies mean that instead of being “thrown in the deep end”, you can paddle around in the shallows and immerse yourself slowly, and at you own pace, to the more esoteric programming depths.

Large skills base: The corollary of the above point is that there is a larger skills base for web programmers than native developers. It is hard to find definitive figures to back this statement up, but it would be conservative to estimate that HTML/javascript programmers outnumber Objective C programmers by at least a factor of 10

Large asset base: The near ubiquity of the web, the fact that almost every corporation and organisation has a website, and increasingly now, even individuals means there is massive amounts of content “out there”. To support this content, and strong ecosystem of tools and development applications has emerged (both proprietary tools and open source). The net effect of this, is that any developer looking to create web application content is well supported

Quick to develop for – and faster time to market: Another implication of the simpler technology, and tools base, is that typically web based content can be developed quicker than native content. This has important, valuable time to market implications for application developers and device manufacturers

Easy to deploy: Finally, to complement the development issue, web content typically needs only hosting on a website and is generally instantly downloadable and executable. Although, this process does not obviate the need to do testing on the web application content, it does typically mean that both initial deployment cycle, and subsequent maintenance updates can be issued more efficiently and fluidly than their native application counterparts.

Against these advantages, we have some drawbacks for web application development frameworks

Slow progress on roadmap and new features: One of the inevitable disadvantages of taking technical innovation and feature development out of the hands of a few people in a single company, is that decision making slows down. Consensus is a powerful force, in terms of garnering full industry support around a direction, but can be painfully slow to arrive at.

Remnants of fragmentation: Web technology is infinitely less fragmented than the disparate native development technologies, however, this does not mean that things are perfect. From and application developers perspective, the idiosyncrasies of the browser or runtime base they are using can unleash a myriad of minute problems that need addressing on a case by case basis. The four principle rendering technologies, (Webikit, Mozilla, Opera and Microsoft), whilst all ostensably supporting HTML, have minor difference in the detail of the implementation. These discrepancies fall into two main types

Bugs/lack of consistency in the support of older, legacy technologies such as HTML4

Differences in timing of implementation of the newer and more innovative features

Slow performance: Finally, it is important to understand that Web technology, to date is an interpreted technology. That means the code is expressed in human readable text and that the browser engine, must process this real-time whilst it is executing. (Contrast this with compiled technologies which pre-process the code from the human readable form into a machine efficient representation, optimised for performance.) This means that, web technologies are almost always slower than native development technologies.

Moore’s law, has meant that for a majority of applications, the difference in performance is irrelevant. There are subclass of application, however, those typically requiring high performance and good graphics, such as games, that are currently outside of the web application performance threshold.

But things are changing. The increased use of Just in time JavaScript compilation technologies and the new webgl technologies will make even this distinction narrow in the medium term.

Two resources for tracking these implementation inconsistencies are: quirksmode and Acid3 tests

Evolution of the Web and its implications for mobile devices

What does this mean going forward?

When I (Ajit) first spoke about the principles of Mobile Web 2.0, I used to jokingly say that it should be ‘Web Mobile 2.0’ i.e. the web dominates since it often evolves faster than mobile and has a wider reach than mobile

So, if we take a holistic view, then we can see that the evolution of the Web will also impact Mobile and that’s why the idea of web apps is relevant

Here is how these ideas could evolve:

1)  HTML5 is gaining critical mass. There are still some gaps – and development is ahead of the standard but there is industry alignment around HTML5. HTML5 provides both the user experience and the APIs

2)  Chrome labsMozilla labsEricsson labs and Webinos are now driving the evolution of the Web

3)  Since froyo onwards, it has been possible to create a bridge between Chrome and Android to transfer content. Mozilla has similar initiatives through firefox sync. Thus, content could span the Web and Mobile

4) A set of technologies(source Mozilla) are on the horizon – CSS2.1, CSS3, SVG Filters, Ogg Vorbis, Ogg Theora, Native JSON, MathML, Animated Portable Network Graphics (APNG), Cross-Site XMLHttpRequest, Microformats, Web Worker Threads

5)  Serverside Javasript engines like node.jsJaxer and jquery also help spread javascript to the server. This helps the Web since Javascript is a core component of the Web

6)  The apache foundation is also bridging the gaps with initiatives like apache extras

8 )  Initiatives like webinos will fulfil key gaps in Web technologies

9) We are seeing many players some unlikely ones like Skype make a push for the Web next year Skype make a push for the Web next year

Hybrid solutions

Currently, we are seeing the deployment of Hybrid solutions i.e. solutions that use Web technologies for development and can deploy to more than one native platforms for instance Phonegap, worklight and Rhomobile are examples of this trend. Also, we are seeing  encapsulated widgets i.e. apps that are wrapped around web technologies and also companies like Alibro which enable deployment using web technologies even to legacy devices. Thus, the boundaries gaps continue to blur between Web apps and Native apps

Emerging domains

There are many areas in which the Web is evolving: Here are some

1)      hardware acceleration for javascript optimization

2)      Identity and session management are missing on the web. Webinos and other initiatives could provide this

3)      The continued evolution of HTML5 even when it is imperfect Microsoft Offers Unfinished HTML5 Features in Internet Explorer 9 for Developers Only

4)      Social gaming especially facebook games which are based on web technologies

5)      Video and the limitations of video content – for instance YouTube still uses Flash as opposed to HTML5

6)      Connected TV is an important domain ex at CES Opera announced initiatives for connected TVs Opera for connected TVs and so did Access CES – ACCESS Connected TV solutions

7)      Features like two factor authentication Google two factor authentication for the web(and for mobile web)

8 )      Finger friendly web sites(touch based input) and Augmented reality for the web

9)       Mobile javascript libraries like  jQuery, The Dojo Toolkit although many are not yet optimised to mobile and many more The top 10 JavaScript libraries that compete against jQuery

The Silent Revolution – Vision of web apps

The vision of Web apps will be a silent revolution.Web apps will coexist with native apps.

From the development and design side, developers will write apps that run on many platforms including web apps. From a user perspective, users will see native apps and web apps together. Nokia has done this for a long time including in current versions of Ovi by mixing web run time widgets with regular apps on the home screen of the ovi store and we could view it as below

Conclusions

So, to conclude:

  1. The Web is not governed by any entity and that makes it both ubiquitous but slower than proprietary technologies but Web apps are catching up very fast as we discuss above and there will be interim steps with companies like Phonegap and others that use web technologies but deploy on multiple app platforms
  2. Both web and apps will coexist
  3. Web and open source will provide mutual synergies(chrome, apache, webinos etc)
  4. Note that outside of the Web, IPR will still be important in the Telecoms industry – ex in Devices and networks. Standardization is also a complex, multi-faceted process, so our discussion on Standards and Open source is relevant to Web standards
  5. Any comments welcome

Acknowledgements

We would like to acknowledge contributions from forumoxford members especially Robin Jewsbury, C Enrique Ortiz,  Zigurd MednieksMartin WilsonAlex KerrWilliam VolkHenry Sinn

About Ajit Jaokar
Ajit Jaokar is the author of the book 'Mobile Web 2.0' and is also a member of the Web2.0 workgroup. Currently, he plays an advisory role to a number of mobile start-ups in the UK and Scandinavia. He also works with the government and trade missions of a number of countries including South Korea and Ireland. He is a regular speaker at SYS-CON events including AJAXWorld Conference & Expo.

About Nick Allott
Nick Allott is the founder of NquiringMinds Ltd, which delivers strategic and technical consultancy to internet and mobile companies and research institutes. Complementing this research NquiringMinds incubates and develops high impact software products. He has influenced the mobile industry as the CTO of OMTP (Open Mobile Terminal Platform Ltd) and Interim CTO for WAC (Wholesale Application Community Ltd), where he helped shape and deliver over 40+ collaborative technology projects including the Universal Charging Solution.

Allott has been at the forefront of the new wave of Web based applications, having created the Open Source BONDI initiative, managed the initial WAC Waikiki releases, helped define and raise funding for the Webinos Initiative and been integral to the creation of the W3C Device APIs and Policy Working Group. His primary expertise is the definition and delivery of high-technology, disruptive products. He was Strategy Director and CTO for the VC invested fastmobile, later acquired by RIM, which delivered push email, push to talk and instant messaging solutions for mobile. And before that he was Technical Director for Motorola's European Internet division.

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It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...

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Internet of Things at Cloud Expo
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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
Will I ever understand the nuances of the advanced analytics landscape? Well, maybe the better question is will the advanced analytics landscape ever stop changing? The advanced analytics landscape, into which I include Deep Learning (DL), Machine Learning (ML), Reinforcement Learning (RL) and Artificial Intelligence (AI), seems to be in a constant state of evolution. New advanced analytic algorithms and tool sets seem to be coming out of every university, every startup, every digital media company and every technology company. And many of these new advanced analytic algorithms and tool sets a...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
Well, my developer friends, 2018 is your year. Businesses in practically every industry have a fever. And the only prescription? You. I know, I know. The demand for developers is nothing new. But 2018 is different. 2018 is the year where we see some of this decade's most exciting technologies become commercially viable, and others finally go mainstream. We'll see new forms of immersive entertainment, and inanimate objects will come alive in ways that really feel real. Trying to undermine this progress are intelligent and dangerous threats that must be outsmarted and outworked. There's endles...
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept. Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and acquisitions. However, this one feels different. Two billion people use Unilever products every day according to Unilever’s 2015 annual report. Dollar Shave Club only has around two million members; the vast majority of w...
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...