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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


The Unspoken Challenge of Cloud Silos
Successful Cloud Computing will need to break IT's oldest barriers

On a recent excursion to a tech event I had the pleasure of meeting a well-known ‘VM Guru', (who shall remain nameless). Having read some of this individual's material I was excited and intrigued to know his thoughts on how he was tackling the Storage challenges related to VMware especially with Fibre Channel SANs.

"Storage, that's nothing to do with me, I'm a VirtGuy", he proudly announced.

To which I retorted, "yes but if there are physical layer issues in your SAN fabric, or poorly configured Storage etc. it will affect the performance of your Virtual Machines and their applications, hence surely you also need some visibility and understanding beyond your Server's HBAs?"

Seemingly annoyed with the question, he answered, "Why? I have SAN architects and a Storage team for that, it's not my problem. I told you I'm a VirtGuy, I have my tools so I can check esxtop, vCenter etc..." as he then veered off into glorious delusions of grandeur of how he'd virtualized more servers than I'd had hot dinners. As fascinating as it was to hear him, it was at this point that my mind was side tracked into realizing that despite all the industry talk of ‘unified platforms', ‘Apps, Servers & Storage as a Service' i.e. the Cloud, the old challenge of bridging the gap between silos still had a long way to go.

Let's face it Virtualization and the Cloud have brought unprecedented benefits but they've also brought challenges. One such challenge that is dangerously being overlooked is that of the silos that exist within most IT infrastructures. Indeed it's the silos that have led to the new phenomenon that is coined as, ‘The Virtual Stall'. The Virtual Stall was never an issue several years ago as Virtualization was happily adopted by Application owners to consolidate many of their ‘Crapplications' that meant little or nothing to them and certainly didn't carry the burden of a SLA. Storage teams were none the wiser as VM admins requested large capacities of storage for their VMFS and despite the odd performance problem no one was too bothered as these VMs rarely hosted Tier 1 Apps. With the advent of VDI, large VM backups and critical applications such as Exchange and SQL being virtualized, the ordeal of maintaining performance took root, resulting in the inevitable ‘blame game' between silos. Fast forward to today and despite all the talk of Private Clouds, the fear factor of potential performance degradation resulting in the virtualization of mission critical applications has led to the ‘Virtual Stall'.

Business and Management have been convinced of the benefits of consolidation, reduction in data foot print, power/cooling etc. that they initially saw with the virtualization of their low tier applications. This has led them to want more of the same for higher end applications leading to what many organizations are terming a ‘VMware First' policy. Under pressure from them the silo of the application owners still don't have a true understanding of server virtualization and hence are reluctant for their Tier 1 apps to be migrated from their physical platforms. At best they may accept two mission critical VMs on a physical server. Under pressure to prove the Application owners wrong and maintain the performance of virtualized applications, the silo of the VMware administrators will often over-provision from their pool of Memory, CPU and storage resources. Furthermore the VM Admin silo also lack a real understanding of Storage and at best will think in terms of capacity for their VMFS stores, while Storage Admin will think in terms of IOPS. As this lack of understanding and communication between the silos exists and grows so too do the challenges of making the most of the benefits of server virtualization.

One of the key mistakes is that it's often over looked that whether on a virtualized or non-virtualized platform, application performance is heavily affected by its underlying storage infrastructure. The complexity of correctly configuring storage in accordance to application demands can range from deciding the right RAID level, number of disks per LUN, array cache sizes to the correct queue depth and fan-in / fan-out ratio. These and other variables can drastically influence how I/O loads are handled and ultimately how applications respond. With virtualized environments the situation is no different, with Storage related problems often being the cause of most VMware infrastructure mis-configurations that inadvertently affect performance.

Even with the option of Raw Device Mapping, the alternative for VMware storage configuration, VMFS is often the most preferred due to its immediate advantages in terms of provisioning and zoning. In this method several Virtual machines are able to access the same LUN or a pool of LUNs. This becomes far more simplistic as opposed to a one to one mapping ratio that is required for each LUN for each Virtual Machine with the RDM option. Additionally this makes backups far easier as the VMFS for the given Virtual Machines need only be dealt with instead of numerous individual LUNs that are mapped to many Virtual Machines. VMFS volumes can be as big as 2TB and with the concatenation of additional partitions which are termed VMFS extents, this can then be as large as 64TB i.e. 32 extents. With a Storage Admin unaware of such distinctions within VMware, it's easy to also be unaware of the best practices with extents, such as creating these on new physical LUNs to facilitate additional LUN queues or throughput congestion. Coupled with this, if extents are notassigned the same RAID and disk type you quickly fall into a quagmire of horrendous performance problems. In fact it can be pointed out that the majority of VMware performance problems are in fact initiated at the beginning of the provisioning process or even earlier at the design phase and are a result of the distance between the silos.

As mentioned already application owners will pressure VM administrators to overprovision Memory and CPU to avoid any potential application slowdowns, while the VM administrator will falsely think along the lines of capacity for their VMFS in terms of Storage. At best a VM Admin may request the RAID level and the type of Storage e.g. 15K RPM FC disks but it is here that the discrepancy arises for the Storage administrator. The Storage Admin, used to provisioning LUNs on the basis of application requirements, will instead not be thinking of capacity but rather in terms of IOPS and RAID levels. Eventually though as there is no one to one mapping and the requested LUN is to be merely added to a VMFS, the storage administrator, not wishing to be the bottleneck of the process, will proceed to add the requested LUN to the pool. Herein is also the source of a lot of eventual performance problems as overtly busy LUNs begin to affect all of their aligned virtual machines as well as those that share the same datastore.  Moreover if the LUN is part of a very busy RAID group on the backend of the storage array, such saturated I/O will impact all of the related physical spindles and hence all of the LUNS they share. What needs to be appreciated is that the workload of individual applications presented to individual volumes will be significantly different to that of multiple applications being consolidated onto a single VMFS volume. The numerous I/Os of multiple applications alone even if sequential, will push the Storage array to deal with these numerous requests as random, thus requiring different RAID level, LUN layout, cache capacity etc. considerations than those for individual applications.

Once these problems exist there is a customary troubleshooting procedure that VM and Storage administrators often follow which take from the metrics found in vCenter, esxtop, vscsiStats, IOMeter, Solaris IOSTAT, PerfMON and the Array management tool. This somewhat laborious process usually includes measuring the effective bandwidth and resource consumption between the VM and storage, moving and using other paths between the VMs and storage and even reconfiguring cache and RAID levels. To have even got to this point days if not weeks would have been spent in checking for excessive LUN and RAID group demands, understanding the VMFS LUN layout on the backend of the storage's physical spindles, investigating the array's front end, cache and processor utilization as well as bottlenecks on the ESX host ports. Some may even go to the lengths of playing around with the Queue Depth settings, which without an accurate insight is at best a guessing game based on rule of thumb. Despite all of these measures there is still no guarantee that this will identify or eliminate the performance issues, leaving VMware to be erroneously blamed as the cause or that the application is ‘unfit' to be virtualized. Ironically so many of these problems could have been proactively avoided had there been a better understanding and communication between the silos in the design and provision phase.

While it could be argued that Application, Server / VM and Storage teams all have their own expertise and should stick to what they know, in today's unified Cloud-driven climate remaining in a bat cave of ignorance justified by the knowledge that you're an expert in your own field is nothing short of disastrous. Application owners, VMware and Storage Admin have to sit and communicate with each other and destroy the first barrier erected by silos i.e. knowledge sharing. This does not require that a Storage Admin set up a DRS cluster or a VM Admin start provisioning LUNs but what it does mean is that as projects roll out a common understanding of the requirements and the challenges be understood. As the technology brings everything into one stack with vStorage APIs, VAAI and terminology such as orchestration that describe single management panes which allow you to provision VMs and their Storage with a few clicks, the need for the ‘experts' of their field to sit and share their knowledge has never been greater. Unless the challenge of breaking the silos is addressed we could be seeing Kate Bush's premonition of Cloudbursting sooner than we think.

About Archie Hendryx
SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

Presentation Slides
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build thei...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously...
IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...



2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

@ThingsExpo Blogs
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small businesses.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to advisory roles at startups. He has worked extensively on monetization, SAAS, IoT, ecosystems, partne...
Digital Transformation Blogs
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small businesses.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.
CloudEXPO.TV
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