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i-Technology Viewpoint: What Is Digital Convergence?
"Digital Convergence = Mashups," Says Ajit Jaokar

Digital convergence is a much-maligned concept. Mention Digital convergence, and it conjures up images of the intelligent fridge : a concept most people think they have no need for!

But Digital convergence is an idea whose dawn is near.

There is a lot of confusion about what exactly is meant by digital convergence. When people talk of Digital convergence, they could actually mean different things:

a) Co-mingled bits : The original definition of Digital convergence as outlined in Nicholas Negroponte’s 1995 book Being Digital

b) Device convergence: One device to rule them all! Think the iphone (A combination of the iPod and the mobile phone), Nokia N-gage etc etc.

c) Fixed to mobile convergence: A relatively new, telecoms specific area which is a part of a much broader concept called ‘seamless mobility’

d) Devices being able to speak to each other and share intelligence leading to a new service aka the ‘Intelligent fridge’.

Besides these definitions, there is also the question of “If all you have is a hammer, everything looks like a nail.'' – as Mike Langberg so aptly put it in his article soon after CES

By that, we mean: your tools (focus) determine your viewpoint of the world. The ‘nail’ in this case, is ‘Digital convergence’. The ‘hammer’ is the viewpoint (strengths) from which each player is approaching Digital convergence.

For example: (as per the article)

For Microsoft, convergence is a software problem: to be solved using an upgrade of the windows operating system (Microsoft’s strength).

Intel sees convergence as a ‘microprocessor problem’, to be solved with a vague new branding program called ``Viiv'' (A new version of ‘Intel Inside’?)

Cisco sees convergence as a home networking problem, to be solved with .. guess what .. networking!

Yahoo and Google see convergence as an online services problem. To them, the solution lies through the web browser - a common element in all devices.

Sony sees convergence as a consumer hardware problem, to be solved with consumer devices, new standards built around its own strengths like the playstation (http://www.n-gage.com/).

No wonder there is confusion!

As expected, I am also wielding a hammer(i.e. I am biased by my own experience) and hence see the ‘nail’ in light of the hammer.

I shall discuss my viewpoint in this document but it’s important to note that the only things common between all these definitions is:

a) Digitization and

b) Communication

In other words, information must be digitised and it must flow freely. This leads to new services, which are greater than its parts i.e. greater than what the devices could provide on their own.

That’s all there is to it.

Let’s first discuss the definitions above in a little more detail


Co mingled bits : The first definition, ‘co-mingled bits’, was proposed by Nicholas Negroponte in his 1995 book ‘ Being Digital ’.

Negroponte’s definition of Digital convergence is “Bits co-mingle effortlessly. They start to get mixed up and can be used and re-used separately or together. The mixing of audio, video, and data is called multimedia. It sounds complicated, but it's nothing more than co-mingled bits."

Another way to put it is: to a computer, there is no difference between a symphony, a voice call, a book, a song, a TV program, a shopping list etc as long as they are all digitised

The factors driving digital convergence/co mingled bits include the rapid digitisation of content, greater bandwidth, increased processing power and the Internet.

Digital convergence brings four (previously) distinct industry sectors in collaboration/competition with each other. Thus, we have Media/Entertainment, PC/Computing, consumer electronics and telecommunications industries all interacting closely with each other than before. This version of digital convergence is happening all around us . Terms like triple play or quadruple play are a part of this scenario. Triple play involves voice, broadband and mobile services and quadruple play adds digital TV to that mix(Richard Branson, in his own unique style, prefers the term fourplay to quadruple play :) ).

Whatever name you call it, here are co-mingled bits in action! If everything has become digital, then the boundaries between the providers fade away. The same trend was seen in the utilities market(gas and electricity suppliers being sold from the same entity).

Device convergence: Addresses the age old question .. ‘Will we carry one general purpose device or will we carry many specialised devices?’. Boundaries between devices are fading fast and devices are now capable of performing more than one function.

It is unclear if customers would really want a single device. Most people have a view on this - and so do the device manufacturers.

In March 2006, Microsoft confirmed that it was interested in a device combing the features of an iPod and a cellphone and rumours of an iphone launch are perpetually present


Fixed to mobile convergence : Fixed to mobile convergence is a relatively new area. It has emerged because fixed line telecoms operators and mobile telecoms operators are each vying for customers in each other’s traditional domains. Telecoms access networks are converging due to the emergence of new technologies. Thus, mobile network providers can provide fixed network services and vice versa. Services could also be converged. Thus, a user could access the same service from either a fixed or a mobile network. Fixed to mobile convergence could be a seen as a larger concept called ‘seamless mobility’ – the overall idea being that a customer should be able to ‘roam’ seamlessly between different network types(fixed, mobile, WiFi etc). Bodies like UMA - Unlicensed mobile access are driving the standards for seamless mobility.

Device communications: The capacity for a range of devices to share information between each other. We discuss this definition in greater detail below


THE INFORMATION SUPERHIGHWAY – A ROAD TO NOWHERE
Let us now come back to the two elements common to all these definitions. Firstly, information must be digitised. Secondly, information must be capable of ‘flowing freely’.

The first part, digitization, is a no brainer! It’s happening all around us. However, the second part ‘information flowing freely’ is the real bottleneck.

For information to indeed flow freely, there must be a common ‘lingua franca’ – a common standard. Some means for all the participants to communicate.

The big (and sadly predictable) battles are raging to control this communications medium(read the ‘hammers’ paragraph above to get an idea of who is trying to control what!) .

These battles have a feeling of Déjà vu from the early days of the Internet. In the early days, there used to be a term called ‘The Information Super Highway’.

Notice that it’s no longer being used .. Did you wonder why?

The term was popular with governments, politicians and people who wanted to exercise control. Because – highways mean toll booths and choke points!.

A few years down the road, we know that the Information superhighway is a road to nowhere!

superhighway.jpg
source: http://en.wikipedia.org/wiki/Image:PopularMechanics_InformationSuperhigh...


AN INFORMATION SUPERHIGHWAY … BY ANOTHER NAME?Inspite of the failure of the Information superhighway concept, there have been other attempts to create(and control?) a common standard .. with mixed results.

Consider the case of South Korea and Japan. In both these cases, communications technology is far more advanced. In many cases, we see convergence that we can only dream about in the west!

Apart from other factors like cultural affinity to new technology, the biggest factor by far is a ‘managed collaboration’ – for the lack of a better word.

For example - In Japan, for mobile devices, there has been a dominant player in the form of NTT DoCoMo leading to market cohesion. In South Korea, the government has actively managed standardization with spectacular results.

While the results so obtained are commendable, they cannot(by definition) be global. That explains why Toyota can be the dominant car manufacturer but iMode is not the world’s preferred mobile platform i.e. Japan can export cars (physical goods) but not information based products which require adherence to open standards.

The only other attempt I can think of is - Jini .

According to the original definition of Jini

Jini is the name for a distributed computing environment, that can offer ``network plug and play''. A device or a software service can be connected to a network and announce its presence, and clients that wish to use such a service can then locate it and call it to perform tasks.

Considering that one of my previous posts why mobile AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development , could be perceived to be ‘Anti Java’(for the record – it was never intended to be – but I don’t consider Java ME to be a preferred mobile solution either), I wanted to recheck the current status of Jini. As per this post on jini.org, A new dawn , there seem to be a lot of change about the status (and potentially the future of Jini itself in its current incarnation).

However, whichever way you look at it, Jini has not been the lingua franca which many hopes would spur digital convergence.

So, where does that leave us?

THE BASIS OF A LINGUA FRANCA
So far, we have seen that
a) Digitization is happening all around us

b) The communications mechanism facilitating the flow of digital content is unclear

c) Top down approaches (either from governments or from corporations) – do not work on a global scale.

Here is my view .. My view has actually been inspired by Irving Wladawsky-Berger (Vice President of Technical Strategy and Innovation – IBM) - whose thinking I follow with great interest.

Specifically, this article by Irving

where he says ..

Digital convergence can be viewed from different points of view, so let me share my own perspective. The standardization of technology components and interfaces at one level, opens up enormous opportunities for innovation in the application of the technologies for new products and services. Nowhere is this more apparent than in the innovation unleashed in the IT industry in the last 10 years by the move to standards and standard components and infrastructures, especially the Internet, coupled with the availability of increasingly powerful and affordable technologies. Going "up the stack," I am very excited about the opportunities for innovation in the world of business, as software standards like SOA and standard business components help us better integrate and transform companies and industries.

There is no question in my mind that convergence is now coming to digital entertainment and consumer electronics. Consumer electronics products are being built using common hardware components from the computer industry, for example, microprocessors, memory, storage, and so on, and most of their capabilities are now being designed as software. The drive toward open standards to link all the components in the home parallels what has been going on in IT for the last 10 to 15 years, and without a doubt, broadband Internet is emerging as the major communications and content distribution platform into the home.

There is no question in my mind that convergence is now coming to digital entertainment and consumer electronics. Consumer electronics products are being built using common hardware components from the computer industry, for example, microprocessors, memory, storage, and so on, and most of their capabilities are now being designed as software. The drive toward open standards to link all the components in the home parallels what has been going on in IT for the last 10 to 15 years, and without a doubt, broadband Internet is emerging as the major communications and content distribution platform into the home.

The viewpoint of ‘Going up the stack’ offers a potential road to Digital convergence. At the lower levels of the stack, the common element is IP(Internet Protocol). At the higher levels of the stack, the one common element to many new devices is http .

The web(by that I mean IP and http) are the common elements to almost all new devices.

Consider that the following five devices shown are all running a browser inspite of their obvious differences in form and functionality

browserdevices1.JPG
Images: http://www.opera.com/products/devices/markets/gallery/

Thus, the presence of a browser could offer a means to facilitate digital convergence.

DIGITAL CONVERGENCE = MASHUPS

Irving’s article hints at this by referring to SOA but my money is on a much lighter incarnation of SOA i.e. mashups.

Mashups are a core element of web 2.0. According to wikipedia, a mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience.

Visual mashups are getting all the kudos at the moment .. for example housingmaps which combines craigslist and googlemaps

But, mashups need not be visual …

Consider the Yahoo Music Engine API

As per http://plugins.yme.music.yahoo.com/
linksys.jpg
Image source:
http://plugins.yme.music.yahoo.com/plugins/download/2005/0026/Linksys_Fu...

Hmmm… I’ve got all of this music on my PC, now how do I get it to my living room? Yahoo! has teamed with Linksys to answer this age old question. You can use the Linksys Music Bridge to wirelessly play all of your music directly to your home stereo. Already have a Music Bridge? Download the plug-in to select devices and control play output from within Yahoo! Music Engine.

While the Yahoo Music engine API is relatively obscure, it could point to a future trend where device manufacturers could enable other devices to mashup with them. As hardware becomes a commodity, the ease and connectivity popularity (number of mashups) could be a key differentiating factor for hardware manufacturers.

There is already a goldrush of sorts from makers of APIs to get their own API as ‘mashed up’ as possible. Even Microsoft is at it!

CONCLUSION

So, there you have it .. In my view, Digital convergence = Mashups.

I like this approach because it’s organic and it’s inclusive.

Of course, I am also wielding a ‘hammer’ here .. and my views are only as good as my understanding(or lack thereof!). So, all comments welcome at ajit.jaokar at futuretext.com

This concludes the three part series on web 2.0. Many thanks to all who have contacted me from all over the world with your feedback and thanks.

IMAGE ATTRIBUTE
The image is of David Brent from the popular BBC comedy The Office.

What has it got to do with mashups? I don’t really know! I searched for ‘mashup’ in google images and this image came up!. If anyone can figure out the connection, please let me know. Perhaps, its because David Brent considers himselves to be a renaissance man .. much like one hopes a new wave of renaissance and innovation is on us. That’s my best guess!

Anyway, I am a huge fan of The office .. and if you have never seen it .. worth having a look!

About Ajit Jaokar
Ajit Jaokar is the author of the book 'Mobile Web 2.0' and is also a member of the Web2.0 workgroup. Currently, he plays an advisory role to a number of mobile start-ups in the UK and Scandinavia. He also works with the government and trade missions of a number of countries including South Korea and Ireland. He is a regular speaker at SYS-CON events including AJAXWorld Conference & Expo.

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Reader Feedback: Page 1 of 1

> I wanted to recheck the current status of
> Jini. As per this post on jini.org ['A new
> dawn' by Sun's Jim Hurley, here's the
> link: http://archives.java.sun.com/cgi-bin/wa?A2=ind0604&L=jini-users&F=&S=&P=4029]
> there seem to be a lot of change
> about the status (and potentially the
> future of Jini itself in its current
> incarnation).

Thanks for the pointer to that Jini post Ajit. Maybe worth another look then?

Digital convergence is a much-maligned concept, conjuring up images of the intelligent fridge - a concept most people think they have no need for! But Digital convergence is an idea whose dawn is near, even though there is a lot of confusion about what exactly is meant by digital convergence.

Digital convergence is a much-maligned concept, conjuring up images of the intelligent fridge - a concept most people think they have no need for! But Digital convergence is an idea whose dawn is near, even though there is a lot of confusion about what exactly is meant by digital convergence.

Maybe Negroponte will read this,Ajit?

Maybe Negroponte will read this,Ajit?


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"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...
The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does not fit with today’s reality of perpetual change. In the digital business world, organizations have no choice but to operate in an unclear, uncertain and continuously shifting environment that requires a new mindset and approach to formulating business strategies. Digital winners recognize that change is pa...
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of busin...
Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world's corporate data and over half of the world's enterprise applications running on mainframe computers, they are at the core of just about every transaction. A single transaction can, in fact, drive up to 100 system interactions. The continued increase in mainframe transaction volumes, growing on average 7-8% a year for 78% of customers, has even led to a new buzzword: The Connected Mainframe.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...