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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


SAP and Databases No Longer an Oxymoron
In its rise to leadership of the ERP market, SAP shrewdly placed bounds around its strategy

In its rise to leadership of the ERP market, SAP shrewdly placed bounds around its strategy: it would stick to its knitting on applications and rely on partnerships with systems integrators to get critical mass implementation across the Global 2000. When it came to architecture, SAP left no doubt of its ambitions to own the application tier, while leaving the data tier to the kindness of strangers (or in Oracle’s case, the estranged).

Times change in more ways than one – and one of those ways is in the data tier. The headlines of SAP acquiring Sybase (for its mobile assets, primarily) and subsequent emergence of HANA, its new in-memory data platform, placed SAP in the database market. And so it was that at an analyst meeting last December, SAP made the audacious declaration that it wanted to become the #2 database player by 2015.

Times change in more ways than one – and one of those ways is in the data tier.



Of course, none of this occurs in a vacuum. SAP’s declaration to become a front-line player in the database market threatens to destabilize existing relationships with Microsoft and IBM as longtime SAP observer Dennis Howlett commented in a ZDNet post. OK, sure, SAP is sick of leaving money on the table to Oracle. But if the database is the thing, to meet its stretch goals, says Howlett, SAP and Sybase would have to grow that part of the business by a cool 6x – 7x.

But SAP would be treading down a ridiculous path if it were just trying to become a big player in the database market for the heck of it. Fortuitously, during SAP’s press conference on announcements of their new mobile and database strategies, chief architect Vishal Sikka tamped down the #2 aspirations as that’s really not the point – it’s the apps that count, and increasingly, it’s the database that makes the apps. Once again.

Main point

Back to our main point, IT innovation goes in waves; during emergence of client/server, innovation focused on database where the need was mastering SQL and relational table structures; during the latter stages of client/server and subsequent waves of Webs 1.0 and 2.0, activity shifted to the app tier, which grew more distributed.

With emergence of Big Data and Fast Data, energy shifted back to the data tier given the efficiencies of processing data big or fast inside the data store itself. Not surprisingly, when you hear SAP speak about HANA, they describe an ability to perform more complex analytic problems or compound operational transactions. It’s no coincidence that SAP now states that it’s in the database business.

So how will SAP execute its new database strategy? Given the hype over HANA, how does SAP convince Sybase ASE, IQ, and SQL Anywhere customers that they’re not headed down a dead end street?

That was the point of the SAP announcements, which in the press release, stated the near term roadmap but shed little light on SAP would get there. Specifically, the announcements were:

  • SAP HANA is now going GA and at the low (SMB) end come out with aggressive pricing: roughly $3000 for SAP BusinessOne on HANA; $40,000 for HANA Edge.

    It’s no coincidence that SAP now states that it’s in the database business.


  • Ending a 15-year saga, SAP will finally port its ERP applications to Sybase ASE, with tentative target date of year end. HANA will play a supporting role as the real-time reporting adjunct platform for ASE customers.
  • Sybase SQL Anywhere would be positioned as the mobile front end database atop HANA, supporting real-time mobile applications.
  • Sybase’s event stream (CEP) offerings would have optional integration with HANA, providing convergence between CEP and BI – where rules are used for stripping key event data for persistence in HANA. In so doing, analysis of event streams could be integrated or directly correlating with historical data.
  • Integrations are underway between HANA and IQ with Hadoop.
  • Sybase is extending its PowerDesigner data modeling tools to address each of its database engines.

Most of the announcements, like HANA going GA or Sybase ASE supporting SAP Business suite, were hardly surprises. Aside from go-to-market issues, which are many and significant, we’ll direct our focus on the technology roadmaps.

We’ve maintained that if SAP were serious about its database goals, that it had to do three basic things:

  1. Unify its database organization. The good news is that it has started down that path as of January 1 of this year. Of course, org charts are only the first step as ultimately it comes down to people.
  2. Branding. Although long eclipsed in the database market, Sybase still has an identifiable brand and would be the logical choice; for now SAP has punted.
  3. Cross-fertilize technology. Here, SAP can learn lessons from IBM which, despite (or because of) acquiring multiple products that fall under different brands, freely blends technologies. For instance, Cognos BI reporting capabilities are embedded into rational and Tivoli reporting tools.

Heavy lifting

The third part is the heavy lift. For instance, given that data platforms are increasingly employing advanced caching, it would at first glance seem logical to blend in some of HANA’s in-memory capabilities to the ASE platform; however, architecturally, that would be extremely difficult as one of HANA’s strengths –dynamic indexing – would be difficult to implement in ASE.

On the other hand, given that HANA can index or restructure data on the fly (e.g., organize data into columnar structures on demand), the question is, does that make IQ obsolete? The short answer is that while memory keeps getting cheaper, it will never be as cheap as disk and that therefore, IQ could evolve as near-line storage for HANA.

Of course that begs the question as to whether Hadoop could eventually perform the same function. SAP maintains that Hadoop is too slow and therefore should be reserved for offline cases; that’s certainly true today, but given developments with HBase, it could easily become fast and cheap enough for SAP to revisit the IQ question a year or two down the road.

SAP maintains that Hadoop is too slow and therefore should be reserved for offline cases.



Not that SAP Sybase is sitting still with Hadoop integration. They are providing MapReduce and R capabilities to IQ (SAP Sybase is hardly alone here, as most Advanced SQL platforms are offering similar support). SAP Sybase is also providing capabilities to map IQ tables into Hadoop Hive, slotting IQ as alternative to HBase.

In effect, that’s akin to a number of strategies to put SQL layers inside Hadoop (in a way, similar to what the lesser-known Hadapt is doing). And of course, like most of the relational players, SAP Sybase is also support the bulk ETL/ELT load from HDFS to HANA or IQ.

On SAP’s side for now is the paucity of Hadoop talent, so pitching IQ as an alternative to HBase may help soften the blow for organizations seeking to get a handle. But in the long run, we believe that SAP Sybase will have to revisit this strategy. Because, if it’s serious about the database market, it will have to amplify its focus to add value atop the new realities on the ground.

You may also be interested in:

About Tony Baer
Tony Baer is Principal Analyst with Ovum, leading Ovum’s research on the software lifecycle. Working in concert with other members of Ovum’s software group, his research covers the full lifecycle from design and development to deployment and management. Areas of focus include application lifecycle management, software development methodologies (including agile), SOA, IT service management/ITIL, and IT management/governance.

Baer has been a noted authority on software development platforms and integration architecture for nearly 20 years. Prior to joining Ovum, he was an independent analyst whose company ‘onStrategies’ delivered software development and integration tools to vendors with technology assessment and market positioning services. He also led Computerwire’s CIO Agenda and Computer Finance end-user best practices research services.

Follow him on Twitter @TonyBaer or read his blog site www.onstrategies.com/blog.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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