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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Hip? Or Hype? Load and Performance Testing from the Cloud
Some common approaches in choosing a cloud solution

Assuming you haven't spent the last couple of years living under a rock, you're bound to have been bombarded with all sorts of propaganda about "The Cloud." "The Cloud," according to the marketing types, is the greatest thing since the invention of bread, surely able to solve all of our needs, whether technology-related or not. While the hype for the cloud might be frequently and frustratingly overstated and confusingly applied in odd places (can someone please explain to me the Microsoft Cloud commercial where the woman goes "to the cloud!!" so she can generate a family photo? What does this have to do with the cloud? Isn't this just Photoshop?), I'd like to discuss one place where the cloud adds a great deal of value: Load and Performance testing.

In this article, I'm going to talk about the benefits of using the cloud as part of your load and performance testing practices, as well as point out some common approaches in choosing a cloud solution.

In a future article, I'll discuss some of the challenges the cloud presents and some best practices to deal with these challenges.

For those of you who have ever heard me present on load testing, you are well aware of how fixated I am on the need for load testing that truly emulates the real world behavior of your end users. And for those that haven't, understand that, in my opinion, if you are not doing accurate and realistic load testing, you might as well stop now. Inaccurate load testing, in my view, is often worse than doing no testing at all. I've seen far too many organizations perform inaccurate testing, that is testing that falls short of mirroring what their end users are really doing, and use results of this testing to lull themselves into a false sense of security. Then they go live with their web application, which in turn experiences end-user behavior that wasn't fully tested for, and are surprised when their web application falls down.

In my mind, The Cloud immediately brings two distinct advantages to our load and performance procedures that help us better model this realistic behavior. The first is what I call "Instant Infrastructure."

In today's economy, customer-facing web applications are experiencing vastly increased user loads. These loads might increase consistently over time due the success of your business, or they might be more sporadic in nature, perhaps due to a seasonal sales or new advertising campaign. As we know, if your application is unable to handle this increased load - whether the application experiences poor performance or downtime (or both) - you run the risk of losing business or experiencing damage to your brand.

To avoid these potential problems, performance testing should include load tests with very large user loads. Unfortunately, trying to maintain a test environment that generates this kind of load can be both costly and challenging. Creating an environment of this size can typically require tens or even hundreds of machines. Purchasing and configuring these systems requires a significant investment of time and money. After the machines have been acquired, configured and used for the immediate load testing need, they may end up sitting unused for long stretches until they are needed for the next large-scale load testing project. Not a very cost-effective approach in a lot of situations.

Here's where the "Instant Infrastructure" comes in. By accessing a test infrastructure in the cloud, you can rapidly access as many load generating machines as you need, on demand. With this approach there is no need to spend weeks setting up and configuring dozens of real machines. The cloud testing provider will automate this process as well as keep all the machines updated. This obviously saves you from the substantial up-front costs of purchasing and maintaining the load-generating machines. Most cloud testing providers also use a pay-as-you-go model, for which you rapidly access the testing infrastructure you need, when you need it, and only for as long as you need it. From a business standpoint, the cloud lowers total cost of ownership, while increasing flexibility.

The second key way the Cloud helps us achieve more realistic load tests is its ability to allow testing from disparate locations. In many cases your real-world users are not sitting inside your firewall; instead they are probably accessing your location from their office, their home - locations around the country or around the globe. As such, for performance testing to be accurate it must include load generated from these locations as well. If your testing only uses load-generating machines inside your firewall, you're not testing the entire delivery chain. With the cloud, you can execute load tests that access your web application just as your users will - from outside of your firewall - and validate all components of the delivery chain, including the firewall, DNS, network equipment, and ISP. These tests are not only more realistic, but they also allow you to understand the impact of third-party components, such as content delivery networks, analytics servers, and ad servers. And you know how I feel about realistic tests.

Now that I've discussed the advantages that the cloud can bring to your load testing, I'd like to talk a bit about some of the limitations that relying solely on a cloud solution might present. Like any other part of our testing effort, understanding the tools we have at our disposal and how to use them is the key to being successful. Just because we have some great tools in our toolbox doesn't necessarily mean they will help us everywhere, especially if they aren't used correctly. The cloud is no exception. First of all, load testing from the cloud should not replace internal testing; that is, testing with load generated from within the firewall. Too often, I've seen organizations complete their load testing scripting and then move right away to running large-scale tests with the cloud. To me, this approach misses a key step. Load testing cycles should include a combination of tests run from both inside and outside the firewall. You may be wondering if I'm contradicting myself - based on my earlier cloud discussions, the cloud seems like the way to go with all of our load testing, doesn't it? Why would I want to do anything else? There are a couple of reasons why "inside the firewall" testing should still be considered.

First, as we've already seen, driving the test load from cloud load generators allows us to test the whole delivery chain. So our performance measures will include not only the performance of the application but of also all the networking pieces that exist between the application and the end user. Running a load test from inside the firewall will provide us with performance counters of really just the application itself. Combining the results of these two tests can yield some very powerful analysis. If we correlate the same measures gathered from "inside the firewall" tests with those gathered from tests run from the cloud, we can get a much better sense of the impact the delivery chain itself has on the measured performance. Without these combined tests, it can be very difficult, if not impossible, to understand the true root cause of performance issues - whether they are impacted by things under our control (inside the firewall) or those we may not have control over (outside the firewall).

As you can see, the cloud is opening new opportunities to improve the scale and realism of load testing as well as saving time and lowering costs. But, in order to realize these benefits of the cloud, a proper approach is required. Part of this approach is the actual selection of a cloud load testing solution. When selecting a cloud testing solution, keep in mind that it's not just about moving to the cloud itself but also making sure you choose the right solution. In my next article, I will discuss some ideas of how to best approach the selection of a cloud testing solution.

About Steve Weisfeldt
Steve Weisfeldt is a Senior Performance Engineer at Neotys, a provider of load testing software for Web applications. Previously, he has worked as the President of Engine 1 Consulting, a services firm specializing in all facets of test automation. Prior to his involvement at Engine 1 Consulting, he was a Senior Systems Engineer at Aternity. Prior to that, Steve spent seven years at automated testing vendor Segue Software (acquired by Borland). While spending most of his time at Segue delivering professional services and training, he was also involved in pre-sales and product marketing efforts.

Being in the load and performance testing space since 1999, Steve has been involved in load and performance testing projects of all sizes, in industries that span the retail, financial services, insurance and manufacturing sectors. His expertise lies in enabling organizations to optimize their ability to develop, test and launch high-quality applications efficiently, on-time and on-budget. Steve graduated from the University of Massachusetts-Lowell with a BS in Electrical Engineering and an MS in Computer Engineering.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


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