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The Rebirth of SOA on the Wings of SaaS and Cloud Computing
An analysis of the health of SOA as a mainstream Software Engineering Paradigm

Service Oriented Architecture was hailed as the next major leap ahead in the ICT industry and was predicted by many to be as big a leap forward as that achieved with Object-Oriented software design patterns. For example, in 2006, Joseph Bih introduced SOA in a research article as an innovative new way to conduct e-business[1]. While much published and promoted in the marketplace, SOA adoption has been the subject of significant controversy, not least of which is the publication of a landmark article by now Gartner Fellow Anne Thomas Manes in January 2009 in which SOA was declared "dead". This publication examines the health of SOA as a relevant paradigm in the ICT industry three years after some market opinion leaders declared SOA dead.

Anne Thomas Manes from The Burton Group (now part of Gartner and with Ms Manes a Gartner Fellow) published a landmark article as long ago as 5 January 2009 proclaiming that SOA is dead, citing economic downturn as well as focus on appropriate SOA supporting technologies as opposed to architectural approach reinvention as the key reasons for purported failure.

"Once thought to be the savior of IT, SOA instead turned into a great failed experiment-at least for most organizations. SOA was supposed to reduce costs and increase agility on a massive scale. Except in rare situations, SOA has failed to deliver its promised benefits. After investing millions, IT systems are no better than before. In many organizations, things are worse: costs are higher, projects take longer, and systems are more fragile than ever. The people holding the purse strings have had enough. With the tight budgets of 2009, most organizations have cut funding for their SOA initiatives." - http://apsblog.burtongroup.com/2009/01/soa-is-dead-long-live-services.html

Understanding the meaning of SOA
SOA is a natural evolution of client-server programming. The major difference between traditional client-server programming and SOA is that the server-side processing in a SOA environment is governed by business processes. This has the benefit (and promise) of bringing service delivery for any business closer to business analysts and therefore a common understanding across a broader spectrum of business personnel about the technology used to support business services. If your organisation adopts SOA internally with all services under your control, then SOA is simply defined as client-server where server side business logic is determined by configurable business processes. At its true core SOA means less coding and more business process configuration (in other words Business Process Management) and governance that is entrenched in the way systems are designed.

OASIS Definition of SOA
According to the SOA-RM specification, SOA is a paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains. It provides a uniform means to offer, discover, interact with and use capabilities to produce desired effects consistent with measurable preconditions and expectations. The SOA-RM specification bases its definition of SOA around the concept of "needs and capabilities", where SOA provides a mechanism for matching needs of service consumers with capabilities provided by service providers.

The Open Group Definition of SOA
Service-Oriented Architecture (SOA) is an architectural style that supports service-orientation. Service-orientation is a way of thinking in terms of services and service-based development and the outcomes of services.

A service:

  • Is a logical representation of a repeatable business activity that has a specified outcome (e.g., check customer credit, provide weather data, consolidate drilling reports);
  • Is self-contained;
  • May be composed of other services;
  • Is a "black box" to consumers of the service.

The Technology and Architecture Paradox
SOA is, by definition, an architectural paradigm and therefore SOA business adopters are buying into a new way of designing their IT systems to support their business objectives. While it is an architectural paradigm shift, effective SOA adoption also requires the use of new technology platforms to support SOA. The fact that SOA adoption requires new technology platform adoption to support SOA was pounced on by various technology vendors that reinvented existing Enterprise Application Integration (EAI) and Middleware Platforms and punted these platforms as SOA-enabling platforms and SOA adoption soon became a new selling job in the ICT industry without proper disclosure of the internal IT architectural paradigm shift that was needed for effective SOA adoption.

Bottoms-up versus Top-down SOA
As expected, with the advent of any next evolutionary step, thriving software empires will naturally leverage their existing market dominance to promote their products to fulfil the technology needs to ensure that businesses keep abreast with emerging ICT technology trends. As a result, many large enterprises adopted a top-down SOA approach after acquiring licenses for new purported SOA killer applications and frameworks. SOA is however an IT enterprise reorganisation journey and most certainly not a product or a few quantified projects. Prior to acquiring software licenses to support a SOA initiative, any business needs to reorganise their IT approach. In our opinion at globetom, SOA adoption must take place using a bottoms-up approach. SOA is about gradually transforming your present IT assets into a Service Repository asset. With this approach, your assets gradually become your service repository and its underlying business processes that may leverage other finer-grained or atomic business services.

It is our view that the disillusionment that culminated in statements that SOA is dead originated from large enterprises that wrongfully believed SOA to be the silver bullet that will magically rectify highly fragmented and broken IT infrastructures with a major top-down approach. Some of these projects may have originated without the organisation even having adopted an Enterprise Service Bus (ESB) strategy.

Delivering on the agility promise
As online commerce (Business-to-business and Business to Consumer) starts becoming a key business strategy of almost any business today, agility and elasticity of electronic services are becoming key business imperatives for such organisations. Years ago, prior to the advent of Enterprise Application Integration (EAI) and middleware frameworks, business had a few controlled service delivery channels that were tightly coupled to point systems that were responsible for transaction fulfilment. With the advent of enterprise middleware and the web, companies were increasingly able to reach a wider market and, at the same time, with proper middleware adoption, abstract service delivery channels from their underlying supporting back-end system technologies (an architectural need referred to as Horizontal Systems Integration).

True SOA adoption delivers agility to the enterprise when adopting service exposure with implementation as configurable business processes. If organisations equip their IT enterprises with tools that facilitate integration with legacy systems by exposing point solution functions as services and then build business processes using Business Process Management (BPM) tools. The agility gains are delivered in three dimensions:

  • Loose Coupling Agility Gain: Your service delivery channels are provided with a bouquet of services that can be consumed from any access channel. Equivalent functionality is guaranteed over all access channels as the same service implementations are consumed across all channels.
  • Configured Business Process Agility Gains: Business processes are easier to change than traditional code. While your business leverages its existing service repository assets, business processes can be evolved rapidly to meet changing business needs;
  • Back-end point solution abstraction and reduced vendor lock-in: Services or tasks that provide access to specific functions offered by specific point solutions in your IT organisation become the asset and not the actual point system. SOA therefore crystallises the real business use of specific point solutions. This also means that your organisations business processes use the services and only indirectly the point solutions or products. SOA-centric enterprises therefore gain the benefit that the use of specific point solutions become tactical as these systems can be more readily replaced provided that the services are retained when adopting a new technology. For example, a legacy point system may perhaps be readily replaced with an equivalent public cloud offering and system integration with the cloud service vendor.

Why SOA is not dead
Empirical research results

Figure 1 - Annual SOA-related patents issued

The software world is continuously being reshaped by hype cycles followed by incremental enhancements in the way software is built to meet business needs. If we filter through this hype and look at real measures of the relevance of SOA, you will find a totally different picture. Using Google patent search analytics, the number of SOA-related patents issued since 2000 was obtained and this is depicted in Figure 1. The first patents were issued in 2005 and a sharp increase in SOA patents is observed from 2010 and with a total of 882 patents relating to SOA or of which SOA at least forms a component were issued in 2011. So, looking beyond hype and "opinion pieces", significant research and development has been extended during the past decade with early adopters probably embarking in Research and Development projects early in the first decade of the millennium. This empirical analysis provides a more reliable measure of the perceived value of SOA by the broad ICT innovation community.

At the same time, a rough empirical indication of the commercial relevance of SOA is obtained by looking at the annualised growth of search hits for the phrase "Service Oriented Architecture" as depicted in Figure 2. It is evident that, from 2004, a steady increase in sites publishing SOA-related material was observed with a sharp increase observed in 2011.

Figure 2 - Annualized Google search hits for "Service Oriented Architecture" compared to other mainstream ICT terms

Education Perspective
When researching the pervasiveness of Service Oriented Architecture (or sometimes referred to in the academic communities as Service Oriented Computing - SOC), it is evident that SOA is alive and well as a paradigm promoted by Schools of Computing and Information Science. Arizona State University researchers published their findings on the viability of making SOA education part of High School education curriculums[2]. Their research concluded that SOA education is feasible at high school level. Also importantly, the article introduces SOC as a major computing paradigm as outlined in the rough chronology below:

Figure 3 - Rough timeline of the evolution of major Computing Paradigms dominating Computer Science Education

The University of Queensland presents a full semester course in Service Oriented Architecture.

Carnegie Mellon University also offers courses in SOA.

A search for "Service Oriented Architecture" University Course yielded approximately 800,000 results. It is therefore evident that significant investment in formal SOA education has been made by the academic community in recognition of SOA as a mainstream computing paradigm.

Common Sense Perspective
Businesses are fuelled by business processes, i.e. the process capital that defines the unique and differentiating way in which a business conducts day to day activities. Software and systems architectures that reach out to bring technology closer to business people that understand their process capital but not necessarily ICT can gain a better understanding of the ICT systems that support their business processes. SOA delivers on this promise as Business Process Management (BPM) is central to successful SOA adoption. In a SOA-centric enterprise, IT personnel are able to talk business processes to business people. This common understanding of business processes from both technology and business driver perspectives will fuel mass adoption of SOA as a next software engineering paradigm by delivering better business and IT alignment.

SOA and the concepts of Agility and Reuse
While platform and framework technology investments are almost always made on the back of perceived benefits such as increased reuse and agility gains, these benefits are always difficult to measure and quantify. At the same time common sense dictates that, with a rich Business Process Management (BPM) technology as an underpinning foundation of SOA, business should be able to adapt quicker to changing market circumstances by evolving business processes or to develop new ones. A better common understanding between business decision makers and IT technologists of the technology support for business processes also results in improved agility.

SOA, Cloud Computing and Software as a Service as indivisible terms
Whereas perhaps present mainstream adoption of cloud services is in the Infrastructure and Storage as a Service space, IT departments will increasingly rely on delivering business processes and services for internal consumers within an organisation. Common sense dictates that once SOA adoption has been achieved, the same principles apply to start offering business processes and services (Process as a Service) in the public cloud.

SOA and the Software as a Service (SaaS) Stack
SOA is about the development of ICT technology solutions as a collection of consumable services in a service asset repositories with real-world and well-understood effects. This therefore means that services should be conceptualised in the Xaas (Anything as a Service) stack.

Figure 4 - The XaaS Stack

Let's conceptualise the SaaS stack as a solution stack that can be used by SaaS adopters at any layer. As depicted in Figure 4, each layer represents an element of SaaS (Infrastructure, Storage, Database, Information, Process, Application, Integration, Security, Management/Governance and Testing). Each layer also represents usable services to business.

The true value of SOA is found in the exposure of Business Processes as a Service (Process as a Service layer) in which consumers access services of which the implementation is governed by well-defined business processes.

Towards the Dynamic Enterprise with SOA
In a SOA-centric IT organisation, the XaaS stack is utilised as depicted on the right. While XaaS vendors offer services at different levels in the stack, globetom is focusing on one of the key goals of SOA - delivering services to consumers using Process as a Service. This means that business processes are developed using BPM and advertised as services. These services could be internal to your organisation for consumption by internal customers or could easily branch out to be offered in the public cloud. Using integration with ESB-based internal consumption to access internal XaaS service layers, e.g. Database services, internal IT assets are orchestrated to deliver business process based services. At the same time a SOA-centric IT organisation can extend Integration seamlessly to consume partner services using mainstream consumption interfaces such as Web Service consumption.

The SOA paradigm can therefore be used as an application development style for internal application development to deliver services to internal consumers only. Extending service visibility and consumer access to the private cloud (perhaps for trading partner consumption) or over to the public cloud for mass consumer use becomes a natural extension of visibility and reach of services only and not a re-engineering exercise.

Key Business Benefits of SOA
According to the Open Group[3], the key benefits of SOA adoption are as follows:

SOA Benefit

Benefit Description

Reducing Cost

Through providing the opportunity to consolidate redundant application functionality and decouple functionality from obsolete and increasingly costly applications while leveraging existing investments.

Agility

Structure business solutions based on a set of business and IT services in such a way as to facilitate the rapid restructuring and reconfiguration of the business processes and solutions that consume them.

Increasing Competitive Advantage

Provide the opportunity to enter into new markets and leverage existing business capabilities in new and innovative ways using a set of loosely-coupled IT services. Potentially increase market share and business value by offering new and better business services.

Time-to-Market

Deliver business-aligned solutions faster by allowing the business to decide on the key drivers of a solution and allowing IT to rapidly support and implement that direction.

Consolidation

Integrate across silo'ed solutions and organizations, reduce the physical number of systems, and enable consolidation of platforms under a program of -graceful transition‖ from legacy spaghetti dependencies to a more organized and integrated set of coexisting systems.

Alignment

SOA enables organizations to better align IT to business goals, enabling the business to associate IT with capabilities that an organization wants to achieve in alignment with its strategic plan, leading to both sustained agility and re-use overtime.

 

The benefits can be further categorised as depicted in the diagram below by classifying benefits of SOA adoption in terms of IT, Business and shared benefits:

Conclusion
SOA adoption will be fuelled by massive cloud service adoption where organisation's CIOs will have to respond to disruptive market forces by integration with cloud service vendors to deliver new services. This can be coined as the "consumer agility challenge". In order to meet this challenge, SOA will be needed to use Business Process Management (BPM) and rapid systems integration capabilities to meet this demand.

At the same time businesses wanting to leverage a world-wide customer audience with online services in business-to-business and business-to-consumer arrangements will need the tools and internal IT process capital to rapidly build and deliver new services and to monetise these services in the cloud. Without SOA adoption this will not be possible as IT departments will be left with traditional software engineering challenges and perhaps spaghetti integration of service access channels with back-end applications. This can be coined as the "service provider agility challenge".

These challenges can definitely be overcome with a sound SOA adoption strategy and the paradigm shift that SOA adoption brings about with the main shift being to think about ICT technology delivery in the form of tangible business processes and services.


[1] SERVICE ORIENTED ARCHITECTURE (SOA) A NEW PARADIGM TO IMPLEMENT DYNAMIC E-BUSINESS SOLUTIONS, August 2006, Joseph Bih, Source:  http://ubiquity.acm.org/article.cfm?id=1159403

[2] An Introductory Course on Service-Oriented Computing for High Schools, W.T. Tsai, Yinong Chen, Calvin Cheng, Xin, Sun, (School of Computing and Informatics), Gary Bitter, Mary White (College of Education), Arizona State University, Tempe, AZ, USA, Journal of Information Technology Education, Volume 7, 2008

[3] The Open Group, SOA Reference Architecture, ISBN: 1-937218-01-0, Document Number: C119, Published by The Open Group, November 2011.

About Philip Stander
Possessing over 22 years of active ICT experience, mainly in the Telecommunications Industry Sector, but also in other verticals, Philip Stander has a deep-routed passion for the ICT Industry and, in particular, to create local innovation in South Africa. Philip continues to be actively involved in ICT Technology Strategy and Architectural Design of large-scale systems, but also possesses 13 years of business management experience at the Executive Level. Philip was a co-founder of globetom in 2002 and is also a major shareholder in the business.

Philip holds a BS in Computer Science from the University of Pretoria and an MS in Chemistry obtained Cum Laude in 1989 and specialized in Computer Models for the kinetics of High Temperature chemical reactions. Philip is the Managing Director of globetom (www.globetom.co.za), a company specializing in Software Engineering and an avid adopter of SOA, SaaS and Cloud Computing.

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The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
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"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.

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@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
This is the time of year when everyone makes his or her predictions for 2018. I have my predictions as well, but wanted to do something a bit more fun. So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s. There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies! I decided to review the most popular sci-fi mo...
Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Copying off since 2012, rather than thinking up my own, I figured I’d regurgitate what many others expect to happen. Top 10 Cyber Security Predictions for 2018 – Infosec Institute kicks off this year’s Top 10, Top 10 list with a look back at their 2017 predictions (AI, IoT, etc.) and dives head first into 2018 noting that Ransomware will be the most dangerous threat to organizations worldwide; cryptocurrency will attract fraudsters looking to mine; cloud security will (ag...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the development process, accelerating application delivery times, and ensuring that developers will become hero...
A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business. For example, the new IKEA® shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes – no trip to a crowded megastore necessary. Marriott® deployed virtual reality for customers to see its hot...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun. My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but ...
For better or worse, big data has irrevocably altered the digital landscape. The explosion in variety, velocity, volume and value of information presents an abundance of previously unimaginable opportunity. But it also creates a number of challenges that need to be successfully navigated. This reshaped technical world poses the following question to organizations: do you risk presenting, stale, incorrect or erroneous data to your customers? Because, with 2.5 quintillion bytes of data now being created every day, finding a way to manage and harness such potential is a new experience for everyo...
Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. If you’re still reading, you know that the FCC voted to repeal Net Neutrality rules (aka the Open Internet) and replace it with the “Restoring Internet Freedom” order. The outcry from the Open Internet camp has been loud, hyperbolic, hypothetical, and mostly based on the fun...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infras...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.