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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Case Study: Real-Time Pedestrian Monitoring with PubNub
How we used PubNub and why it was the right platform for us

The electromagnetic spectrum buzzes with activity. Smartphones, wireless headsets, desktop computers, in-car navigation systems, GPS-enabled gadgets, and many more devices compete for bandwidth as well as our attention. I served as the lead software developer for a team that recently completed a demonstration of a real-time, pedestrian monitoring system at Sakura Matsuri, a major street festival in Washington, D.C. We chose PubNub as our real-time messaging backbone and this article will provide some insight into how we used PubNub and why it was the right platform for us.

The Project
Our project team, which included members from Traffax, Inc., Michael Belisle Design and Agile Media Ventures, was awarded a grant via the Reliability IDEA program, which is administered by the Transportation Research Board. The program (http://www.trb.org/IDEAProgram/IDEAReliability.aspx) funded proposals with potential to test innovative ways to improve the consistency or dependability of travel times, improve travel time prediction, and provide information to travelers and other highway system users when dealing with unexpected delays. A major goal of our project was to develop, implement and document a real-time pedestrian monitoring system at a large, outdoor event.

We approached the Japan-America Society of Washington, D.C., sponsors of the Sakura Matsuri Festival, the largest one-day display of Japanese culture in the United States. It's held each April as the climax of the National Cherry Blossom Festival. In years past, the festival has attracted well over 100,000 visitors in an area that covers several city blocks near the National Mall.

Technical Architecture
The technical architecture for our project consisted of five key elements:

  • BluFax sensors
    Sensors were deployed in strategic locations, primarily entrances/exits and performance stages, at Sakura Matsuri. The sensors listened for BluetoothTM devices that are set in "discover" mode and uploaded detected devices to the Data server.
  • Data server
    The Data server received packets of data transmitted by the BluFax sensors, did some limited processing, and forwarded them to the Messaging server.
  • Messaging server
    The Messaging server was the heart of the system. It's where all of the incoming data, both the raw, sensor-generated data and the data from external publishers described below, was transformed into more usable information. This information was then published via PubNub. In addition to serving as the primary publisher, the Messaging server saved the sensor data in MongoDB for post-event analysis.
  • Data publishers
    For our demonstration, we developed a mobile web application that served as just another publisher in our architecture. In addition, we developed standalone services (using node.js) that monitored social networking sites, such as Twitter and Flickr, and published related tweets and pictures to PubNub.
  • Information consumers
    We developed two interfaces that consumed and presented the data generated by the event. One was a web page that presented the data, most of which was geotagged, on a Google Map in real-time. The second was a visual dashboard that showed key performance indicators of sensor-related data.

As the lead developer, my role on the project was to create the software architecture to support the demonstration at Sakura Matsuri. The remainder of this article will focus on how PubNub was integrated in the last three components of that architecture.

PubNub served as the primary messaging backbone for our technical architecture. I developed a simple specification for how all messages should be formatted throughout our application. Once the team committed to the spec, we were able to integrate publishers and subscribers very easily, across a variety of locations, platforms and technologies.

The standalone services we developed to monitor Twitter and Flickr for posts related to the event, either by tag or geolocation information, used the standard node.js libraries provided by PubNub to publish tweets and pictures. The web page (shown below), which showed a Google Map of the event with custom overlays that were based on data it consumed, included the standard JavaScript libraries that were hosted by PubNub via its content delivery network (CDN).

Figure 1: Main Web Display

The mobile web application, developed with PhoneGap, included a function which simulated a parking garage that updated festival attendees on the number of spaces available for patrons. Instead of spending our limited resources building and maintaining a fast, robust and scalable messaging infrastructure, PubNub allowed us to focus our energy on integrating several varied sources of data and building creative ways to present the information.

I explored several messaging options before settling on PubNub. My goals were to build something quickly using node.js, host it in the cloud, and support our "bursty" traffic load without getting bogged down in managing multiple servers and services. The first option I looked at was building our application on top of Socket.IO, a terrific library developed by Guillermo Rauch, a superstar in the node.js community. While Socket.IO is a solid library, we didn't have the time or development resources to build up the necessary infrastructure to host, manage and tune a server running Socket.IO.

At the time I was considering various options, the primary (commercial) competitor to PubNub was Pusher. While there is a key technical difference between the two services - PubNub uses HTTP streaming/long polling while Pusher uses websockets - for our use case, the base feature set and pricing offered by both were pretty similar. Since I had already hacked together a quick-and-dirty prototype using the tutorials, documentation and libraries provided by PubNub, it made the most sense to stick with PubNub.

One key benefit of PubNub now is the availability of data centers worldwide through its Multi-Region Deployment add-on. As we look to deploy our solution across the U.S. and internationally, having a technology partner who has a global presence, will be a critical success factor.

In the end, I was very happy my choice of PubNub. Their feature set and customer support were key factors in my success.

Conclusion
Our demonstration at Sakura Matsuri went extremely well and was well received by the sponsor as well as curious attendees. If you're interested, you can watch a short video documenting our project here, http://vimeo.com/50101608. Now that the event is over, I've had an opportunity to sit back and take a hard look at what we accomplished and the role that PubNub played in our solution. Here are a couple of things to keep in mind if you're evaluating PubNub as a real-time messaging component for your solution:

  • Channels
    For our demonstration at Sakura Matsuri, we did not take advantage of segregating messages via channels. One benefit of incorporating channels is that subscribers could decide which types of messages they were most interested in receiving. Traffic and parking messages would be useful to those driving to the event, but less helpful to folks taking public transportation.
  • Latency
    PubNub is fast. While a comprehensive performance analysis is beyond the scope of this article, let's just say that there were plenty of other components that were part of the overall architecture that were much slower than PubNub.
  • Customer Support
    For paid customers, PubNub offers 24x7 phone support and a service level agreement (SLA). As it turned out, I did have to call PubNub support on the day of the event. Like any good developer, I decided to modify code at the last minute (!) and wound up breaking something that had worked previously. I spoke to a PubNub customer support engineer, and he addressed my issue quickly and completely.
About James Sun
James Sun is a Principal with Agile Media Ventures, LLC in Springfield, Virginia. Before starting his own company in 1998, he worked for several other firms, including Grant Thornton, American Management Systems (now CGI) and American Technology Services. He is a father, husband, problem solver, node.js enthusiast, Python newbie, soccer fan (U.S. Men’s National Team and Swansea City), and an overall nice guy. You can find James on Twitter as @jamessun.

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This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
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How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
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Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
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