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The Growing Importance of BYOD
For Dell’s Quest Software, BYOD puts users first - and with IT’s blessing

The growing acceptance of bring your own device (BYOD) at enterprises comes with promise and perils.

Our next BriefingsDirect discussion examines why the users’ personal use, ownership and maintenance of the computing and mobile devices of their choosing is making more sense for more organizations. We'll learn about how and why through the example of one company, Quest Software, that has begun supporting BYOD -- even with the full blessing of IT.

We'll see how this has had benefits far beyond just the users’ sense of empowerment, in terms of meaningful IT advancements in centralized applications, control and support, virtual desktop infrastructure (VDI) use, better disaster recovery (DR) practices, better data protection and more. And we'll see how Quest has used a number of tools to manage the risks.

Here to share insights into how BYOD can work well at Quest Software, and even into their new corporate owner Dell, is Carol Fawcett, the CIO of Dell Software and the former long-term CIO of Quest Software. The interview with her is conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Quest Software is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: I'm really intrigued with this BYOD thing. Just a year or two ago, people were saying, "What?" and scratching their heads, saying, "Are you kidding? You're going to let your users choose their device?" But as this has been put into place and some of the implications have been thought through, it seems to be an interesting possible benefit set.

So let me start with where you began. What were the challenges, or what were the forces or trends at work, too, that got you all at Dell Software involved with BYOD?

Fawcett: I don’t think that we actually necessarily started down the path of a BYOD project, because as many listening will know, this started years ago. We started a project where we said we wanted to enable our users to access applications and data on a select set of devices, which for us started with the obvious, the iPad. Then came the Android smartphones, and the list continued on.

Carol Fawcett

This list will continue to grow as time goes on and new devices are brought in. The good news is that there are product offerings now in the marketplace that are helping with that demand and helping IT departments everywhere.

So instead of looking at it as BYOD, it’s now turned into a BYO-x phenomena that the C-level started. And as everyone in an organization saw them bringing different devices into meetings, of course, they all wanted to jump on the bandwagon. Slowly but surely, the wave began, and that's how we got where we are today.

Gardner: This is interesting. There is a sort of direction from the user side, which is to say, they probably like the choice and they had some personal preferences, or they've been able to be more productive in their personal lives using certain technologies.

Then there has also been this direction from the enterprise, which is to say, they like the idea of centralizing, controlling apps and data. And then delivering those out to devices (like with VDI) can be a way of encouraging this control. It’s almost like a confluence of two forces -- VDI and BYOD -- that make a whole greater than the sum of the parts. And we don’t see that very often in IT.

Pull it together

Fawcett: It’s one where you have to pull the needs and the demands of an IT organization together with what the users want to go to, and that’s just what we're seeing out there everywhere in the industry. You definitely have to pull it together, try to satisfy the IT governance and the policies that we set up, and balance that against what the users are saying: "I have to have this in order to get my job done."

Gardner: It sounds as if some of the basic principles and benefits of VDI come to play here. That is to say, the provisioning, the control, the access management. So is there a fortuitous intersection of where VDI was entering into more and more organizations -- particularly those that want to control for security or regulatory purposes or intellectual property (IP) control, that sort of thing -- with this idea of multiple devices, multiple panes of glass, full mobility.

Did that play a role there, too? Were you already going down a VDI track or trajectory and this helped you get to BYOD quicker and better?

Fawcett: We started down the VDI path. In fact, many companies did years ago, when we started to do more with offshore resources. We wanted to have offshore resources, we wanted to give them desktops, but we wanted to make sure they were secure. That was the first introduction of where VDI makes a lot of sense, where you want to secure data, have folks doing coding, but knowing they can’t take code with them. That’s the way it started.

We are a technology company, so some of our policies may be more relaxed than the policies of companies outside our realm.

But then you start to find other use cases for VDI that really start to benefit the rest of the user community. VDI is one of those things that started a while back and now has slowly grown into this BYOD solution.

Gardner: Did you know how much BYOD was going on there? How did you find out and how would it become something you could control?

Fawcett: That’s the question of the hour. I'd love to be able to say that we knew exactly how many people were bringing in what kinds of devices, but the reality is, we are a technology company, so some of our policies may be more relaxed than the policies of companies outside our realm.

For example, in a bank or in the government, you can pretty much lock down an environment, and every employee coming in knows it's going to be locked down because of who they are and who they work for.

Our organization is made up of technologists located around the world. You know some of them are looking for ways around the fences. It’s just built into their nature. It's almost like a competition for them, "Can I figure this out?" Now add in the remote and traveling users and you can see how this expands the challenge as time goes on.

Gardner: Was there anything in particular in the Quest Software portfolio that you think gave you an on-ramp, perhaps a better return on investment (ROI), and even overall better control and management, as you move toward this BYOD, support of many panes of glass, centralized IT management direction?

Fawcett: Yes, we are drinking our own champagne, and it all goes back to where you just asked me if I knew how much BYOD was actually in our environment. That's where we started using one of the first phenomenal tools that we have, which is called MessageStats. This is a great tool that reaches out and helps us track the trending within the organization at a macro and micro level. We know which devices and OS versions are being used, by whom, and at what time.

It provided a critical insight as to which virtual desktop technologies provide the best fit for each user, based on their needs.

In fact, I asked my team just recently, when we first started talking, "Can you pull a list on all the devices that I use, that are registered to me?" So I saw my own list of the devices and I was shocked to see how they actually are tracked, right down to the level of when was the first time I ever connected the device to the network, last successful sync, last policy update, what kind of device was it.

It was so granular, and quite frankly, it was so very Big Brother-like, it kind of scared me. But again, you can't make a solution for what you don't understand. So assessing with MessageStats is the only way to go.

Then once we understood it, we said, "Now that the process is moving, let's figure out what type of device is right for what type of user." And this is where we turned to vWorkspace, which enabled us to determine which of the users and scenarios are best suited for the virtual desktops in the data center.

In addition, it provided a critical insight as to which virtual desktop technologies provide the best fit for each user, based on their needs. So vWorkspace allows us to not only put a desktop in the data center, but it lets us do things like application streaming and publishing. It really enables us to have that broad spectrum of functionality with just that one tool.

Once we were up and running, we stepped into the management and governance aspect of the project. This can probably be one of the most problematic areas, when you think about the pure nature of BYOD. Multiple devices for a given user, each acting very differently, and if not managed, could destroy any governance policy put in place.

Understanding the individual

This is where we truly must raise the issue up from the device to the individual, understanding that role of that person and understanding what security rights, regardless of the device they need to have in place. And this is where Quest’s One Identity Management came into play.

It gave the IT team the ability to rely on one point of control for an individual and all their devices. This is the product we count on to pass the audits, and most importantly, to ensure that our employees have that right level of access needed to get their job done.

The final key point on this is that it takes IT out of the mix and automates that very cumbersome process of provisioning, moving employees amongst departments, and then finally de-provisioning, when that employee leaves.

This is a very powerful product that makes it so that in our environment, once an employee is entered into the HR system, through automation, it automatically provisions them, gives them the rights to applications, sets them up inside of those applications -- all without IT involved in that process. So no more passing help-desk tickets.

One other piece that I wanted to touch on is a product called Webthority that we have been using, not only for our internal users, but also during the M and A process. This is a great product, because it provides a portal for the employees to come into. Once again, it's secured via that same network log-on that they use when they walk in the door in the morning.

This is anywhere, any device. It's simply a portal. They come in, they use their network log on, and bam, they're shown all the applications that they have visibility into and access to. They can go in, without having to log on again, almost like a single sign-on effect, which allows them to access the applications via two-factor authentication as well. It's a great product that helps out in many ways.

Remember, the key to any IT success is through the happiness and satisfaction of the customers.

And then that final aspect of an environment is, of course, the support and monitoring. Remember, the key to any IT success is through the happiness and satisfaction of the customers. We recognize that supporting and monitoring their experience and performance is most important, especially when you talk about VDI, which is what you and I have been talking so much about.

Our job is to ensure that the end-users are getting the same type of performance that they would on a standalone PC or if their desktop was in the data center. Because without that consistently great performance, your end-users will fight giving up their desktops every time.

For this, we turned to monitoring that user experience with Foglight for Virtual Desktops. Being able to quickly determine which users are impacted by performance problems helps us to proactively take action for those users, before the users feel the pain.

Understanding the trends in the virtual environment -- how many people are connecting at any given time, what applications are they using, etc. -- helps us determine when we might need to add additional servers to that server farm, and to meet the load. Or we can even look at a desktop or an end-user and say, "You know what? I don't think these folks should be virtualized at all. Perhaps they should go back to being physical" -- for whatever reason.

Empirical data

You can't correct what you don't know and you need that empirical data to make an educated move. Foglight gives us that data, ensuring we are consistently improving the environment for the end-users. It's a great set of products that touch on all three phases of an environment or a team that's trying to solve this BYOD issue.

Gardner: As we learn more about how you've done this there, let’s also explain to our listeners that Dell recently acquired Quest Software, and you were at Quest before that. So tell me a little bit about how the confluence of these two companies also comes to bear on this issue of BYOD?

Fawcett: Let’s start with Quest Software. Where our sweet spot was, and still is, was that we are the IT management software provider that offers a broad selection of software solutions to simplify and solve the most common -- and most challenging -- IT problems for all areas of an IT environment -- from infrastructure, to applications, front-end to back-end, physical or virtual, or even out in the cloud, for that matter.

Dell was looking for a company whose tools could and would complement and expand their own software product offerings in the four strategic areas that they were focused on, which Quest obviously aligned with. Those were systems management, security, business intelligence (BI) and applications.

So you can really see why the partnership between Quest and Dell is such a great partnership and offers so much to the industry.

It's about individuals that are using different devices accessing a set of applications inside your data center or under your control.

Gardner: If I were a CIO at another firm and I wanted to learn something from your experience about moving to the support of multiple devices, what’s something that you might offer in terms of what to think about early on?

Fawcett: As you approach the subject you have to really level-set with the team that this is not about devices that an individual will want to use, but instead it's about individuals that are using different devices accessing a set of applications inside your data center or under your control.

This individual, obviously, should have only one set of access rights across all the environments, based on what that person's role is within the company. The different devices that they use should really be an afterthought. Regardless of the device, their access rights need to remain consistent.

If I'm on a desktop, a laptop, or I bring in a tablet, or if I'm using my phone to get email, it shouldn't matter. I should have that same, consistent UI and the same, consistent security rights to get where I need to go to do my job.

Don't get me wrong -- and we know this; we hear it at every conference we go to -- IT will struggle with the management of the many devices, no doubt. The only thing I can really suggest there is something we did.

Different devices

We took that gigantic list that's out there and we said, "Where are we going to offer different devices?" We're going to pick maybe 10 or 20 different devices, the most common ones that people are bringing in, to support going forward, with the hope that you will be able to satisfy about 80 percent of the employed population.

It does, however, all go to the user experience. You have to keep coming back to that, making sure they have the ability to get to the right data and the right applications, with the correct security rights for their job.

Story of adoption

As I mentioned before, for us, it was not about the devices. We tried to turn that around, and it was kind of handy, because the whole consumerization of IT started to come into the industry more and more. So we started to piggyback on that.

Think about it. A device is simply a means of accessing the apps and the data. Our vision instead turned into trying to figure out a way to provide employees with a world-class overall user experience, from beginning to end, encouraging the culture of openness and innovation.

In the end, our goal is to offer our end-users that ability to use a flexible set of tools and toolsets with a familiar interface that allows for secure access anywhere, anytime. We want them to be comfortable with those tools, as this will make them obviously more productive at doing their jobs.

At Quest, we have some wonderful tools that help us understand this environment and help us recognize who is bringing in devices and how they're being used. We're getting a better sense of what's in our environment so that we can start answering these.

Gardner: Let's look at this through the lens of IT. You decided that you're going to support BYOD with the blessing of IT. What does this get for you? Are there some additional benefits other than empowering the end-user or giving them choice? What’s there for you in terms of better support for your centralized operations, applications, data, and then some of those backup and support functions that we all should be doing regularly?

Regular backups

Fawcett: One thing that really helps out IT is the thing you just mentioned, which is making sure that laptops are being backed up on a regular basis. We know today, and I'm sure many of us on this podcast are thinking, "How many of us actually back up our laptops on a regular basis?"

Those who do it are saying, "Well, doesn’t everyone do that?" But you could guess that inside of a large organization, probably the majority are not responsible enough to do it, because it’s just not in the forefront of their minds.

When you talk about VDI and having a desktop in the data center, it's a guaranteed thing, because it's in the data center. Everything in the data center is backed up. That's one real positive -- making sure that the data is secured. Obviously, when it comes to DR, we could quickly recover an environment. So that's a great thing for IT. And I think that, in general, the end-users would love that as well, as they get into this world more often.

Gardner: Looking a little bit to the future, more organizations are adopting software-as-a-service (SaaS) applications for non-core business type applications. We're seeing more interest in cloud, consuming applications from a public cloud environment or the hybrid environment, whether it's public or private. Is there something about your support of applications as centralized to multiple devices that will enable you to exploit SaaS, cloud and hybrid services to a greater extent?

Fawcett: Most definitely. It goes back to the tools that you're using to assess, manage, and govern and then support the end-users. IT has to make sure they have those tools in order to make sure they're supporting the end-users regardless of where their data lives.

It's a given that inside your data center you have virtualized as much as possible.

Certainly, the cloud and the SaaS environments are adding extra buzz in the industry. We're very interested in how to capitalize on that. How do we make sure that we're looking at elastic computing, and where can it benefit us? Everybody is scrambling to understand this new technology trend better and how it can help an IT organization.

But it does go back to the tools that an IT organization has in order to match those three things that we should always be doing, which is assessing what the users and the environment need, managing it, making sure it's secure, and then making sure again that we're able to support those end-users to their fullest and the way they expect to be supported.

Gardner: My thinking just a couple of years ago was that BYOD was going to be the exception, not the rule. You would support some sort of a fringe category or two of your workers with this capability, perhaps those out on the road, more often than not.

But now, as I hear you, it sounds that the direction that most IT is going to go in, hybrid services, delivering and consumption and management, and a more centralized control over data, IP, and management of apps and delivering desktops themselves as services, are all going to be making BYOD, or at least the blocking and tackling that you would need to do anyway, something that comes together in such a way that this might become more the norm than the exception. Do you think that’s what’s happening?

Fawcett: Absolutely. It's like when virtualization was first there. There was a wave of “how much could you virtualize inside your data center?” Fast forward, and now it's a given. It's a given that inside your data center you have virtualized as much as possible, so that you can ensure that your data center is being used the most it can be and the most efficiently.

The way it's going

This is the same way this is going to be. Just talk to your kids. Try to find a child walking down the street and isn't texting or who doesn't have a tablet and can probably manage it better than their parents.

I'm not talking about just young children but generations to come. I'm talking about the kids who are coming in now, in their 20s and 30s. it's a given that they want to use whatever device they choose in the corporate world, just like they do at home. It's a right. It's no longer considered a luxury.

From that view, it will be up with the internal IT teams to ensure they have the access to everything they need, with the right security in place to protect them, as well as protect the company. That's why when you think about some of the tools that we've been using here, you really want to make sure you bring in some of those tools, so that you can, in fact, assess, manage and support the end-users to the best of their ability, for not only the end-user, but also for the company.

Gardner: It really strikes me too that this isn't really about devices, but it's about the data center, the tools, the management, the governance, all of which are probably things that are good IT best practices anyway. It almost sounds as if BYOD is forcing discipline, governance, automation; some of the basics of good, advanced and modern IT. Is that sort of what you are seeing, is BYOD a catalyst to better data-center management?

Fawcett: It can definitely be used that way, because it does all go back to how an individual in a given role gets access to the applications they need to get their job done. It shouldn't matter which device they are using. It's all about which application access they should have to get their job done.

Gardner: Of course when you put in the best practices, when you have the backups and you have the scheduling and the automation, this all will end up being an economic benefit as well, because you won't suffer terrible outages, you won't have issues of discovery for data when you need it and how you need it.

Of course, you can start to look at your total cost for your data center and tweak and manage for energy, facilities, capacity and utilization. It sounds as if not only is BYOD a catalyst for better data center practices, but it could be some significant means of reducing your total cost of operation.

It's all about containing the IT budget through best practices and automation.

Fawcett: Absolutely. We've always looked at containing IT budgets as a means to an end. When you sit back and think about it, the only way to do that is through simplification, standardization and automation.

If you don't have that last piece, that automation piece, and you're simply throwing heads to solve an issue, your IT expenses are going to go through the roof. And you're going to have unhappy customers in the end, because processes are going to be overcomplicated. It's all about containing the IT budget through best practices and automation.

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About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...
The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does not fit with today’s reality of perpetual change. In the digital business world, organizations have no choice but to operate in an unclear, uncertain and continuously shifting environment that requires a new mindset and approach to formulating business strategies. Digital winners recognize that change is pa...
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of busin...
Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world's corporate data and over half of the world's enterprise applications running on mainframe computers, they are at the core of just about every transaction. A single transaction can, in fact, drive up to 100 system interactions. The continued increase in mainframe transaction volumes, growing on average 7-8% a year for 78% of customers, has even led to a new buzzword: The Connected Mainframe.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...