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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


ARM Server to Transform #BigData to #IoT | @CloudExpo #IIoT #AI #ML #DX
New Microserver computing platform offers compelling benefits for the right applications

A completely new computing platform is on the horizon. They're called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general.

What Is a Microserver...and What Isn't
Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some years to come - growing to over 20% of the server market by 2016 according to Oppenheimer ("Cloudy With A Chance of ARM" Oppenheimer Equity Research Industry Report).

According to Chris Piedmonte, CEO of Suvola Corporation - a software and services company focused on creating preconfigured and scalable Microserver appliances for deploying large-scale enterprise applications, "the Microserver market is poised to grow by leaps and bounds - because companies can leverage this kind of technology to deploy systems that offer 400% better cost-performance at half the total cost of ownership. These organizations will also benefit from the superior reliability, reduced space and power requirements, and lower cost of entry provided by Microserver platforms".

This technology might be poised to grown, but today, these Microservers aren't mainstream at all - having well under 1% of the server market. Few people know about them. And there is a fair amount of confusion in the marketplace. There isn't even agreement on what to call them: different people call them different things - Microserver, ARM Server, ARM-based Server and who knows what else.

To further confuse the issue, there are a number of products out there in the market that are called "Microservers" that aren't Microservers at all - for example the HP ProLiant MicroServer or the HP Moonshoot chassis. These products are smaller and use less power than traditional servers, but they are just a slightly different flavor of standard Intel/AMD server that we are all familiar with. Useful, but not at all revolutionary - and with a name that causes unfortunate confusion in the marketplace.

Specifically, a Microserver is a server that is based on "system-on-a-chip" (SoC) technology - where the CPU, memory and system I/O and such are all one single chip - not multiple components on a system board (or even multiple boards).

What Makes ARM Servers Revolutionary?
ARM Servers are an entirely new generation of server computing - and they will make serious inroads into the enterprise in the next few years. A serious innovation - revolutionary, not evolutionary.

These new ARM Server computing platforms are an entire system - multiple CPU cores, memory controllers, input/output controllers for SATA, USB, PCIe and others, high-speed network interconnect switches, etc. - all on a SINGLE chip measuring only one square inch. This is hyperscale integration technology at work.

To help put this into context, you can fit 72 quad-core ARM Servers into the space used by a single traditional server board.

Today's traditional server racks are typically packed with boards based on Intel XEON or AMD Opteron chips and are made up of a myriad of discrete components. They're expensive, powerful, power-hungry, use up a considerable amount of space, and can quickly heat up a room to the point where you might think you're in a sauna.

In contrast, the ARM Servers with their SoC design are small, very energy efficient, reliable, scalable - and incredibly well-suited for a wide variety of mainstream computing tasks dealing with large numbers of users, data and applications (like Web services, data crunching, media streaming, etc.). The SoC approach of putting an entire system on a chip, results in a computer that can operate on as little as 1.5 watts of power.

Add in memory and a solid-state "disk drive" and you could have an entire server that runs on under 10 watts of power. For example, Calxeda's ECX-1000 quad-core ARM Server node with built-in Ethernet and SATA controllers, and 4GB of memory uses 5 watts at full power. In comparison, my iPhone charger is 7 watts and the power supply for the PC on my desk is 650 watts (perhaps that explains the $428 electric bill I got last month).

ARM Server Microserver

Realistically, these ARM Servers use about 1/10th the power, and occupy considerably less than 1/10th the space of traditional rack-mounted servers (for systems of equivalent computing power). And at an acquisition price of about half of what a traditional system costs.

And they are designed to scale - the Calxeda ECX-1000 ARM Servers are packaged up into "Energy Cards" - composed of four quad-core chips and 16 SATA ports. They are designed with scalability in mind - they embed an 80 gigabit per second interconnect switch, which allows you to easily connect potentially thousands of nodes without all the cabling inherent in traditional rack-mounted systems (a large Intel-based system could have upwards of 2,000 cables). This also provides for extreme performance - node to node communication occurs on the order of 200 nanoseconds.

You can have four complete ARM Servers on a board that is only ten inches long and uses only about 20 watts of power at full speed - that's revolutionary.

How Do ARM Servers Translate into Business Benefits?
When you account for reduced computing center operations costs, lower acquisition costs, increased reliability due to simpler construction / fewer parts, and less administrative cost as a result of fewer cables and components, we're talking about systems that could easily cost 70% less to own and operate.

If you toss in the cost to actually BUILD the computing center and not just "operate it", then the cost advantage is even larger. That's compelling - especially to larger companies that spend millions of dollars a year building and operating computing centers. Facebook, for example, has been spending about half a billion (yes, with a "b") dollars a year lately building and equipping their computing centers. Mobile devices are driving massive spending in this area - and in many cases, these are applications which are ideal for ARM Server architectures.

Why Don't I See More ARM Servers?
So - if all this is true, why do Microservers have such a negligible market share of the Server market?

My enthusiasm for ARM Servers is in their potential. This is still an early-stage technology and Microserver hardware really has only been available since the last half of 2012. I doubt any companies are going to trade in all their traditional rack servers for Microservers this month. The "eco-system" for ARM Servers isn't fully developed yet. And ARM Servers aren't the answer to every computing problem - the hardware has some limitations (it's 32 bit, at least for now). And it's a platform better suited for some classes of computing than others. Oh, and although it runs various flavors of Linux, it doesn't run Windows - whether that is a disadvantage depends on your individual perspective.

Microservers in Your Future?
Irrespective of these temporary shortcomings, make no mistake - this is a revolutionary shift in the way that server systems will be (and should be) designed. Although you personally may never own one of these systems, within the next couple of years, you will make use of ARM Servers all the time - as they have the potential to shrink the cost of Cloud Computing, "Big Data", media streaming and any kind of Web computing services to a fraction of the cost of what they are today.

Keep your eye on this little technology - it's going to be big.


Note: The author of this article works for Dell. The opinions stated are his own personal opinions vs. those of his employer.

About Hollis Tibbetts
Hollis Tibbetts, or @SoftwareHollis as his 50,000+ followers know him on Twitter, is listed on various “top 100 expert lists” for a variety of topics – ranging from Cloud to Technology Marketing, Hollis is by day Evangelist & Software Technology Director at Dell Software. By night and weekends he is a commentator, speaker and all-round communicator about Software, Data and Cloud in their myriad aspects. You can also reach Hollis on LinkedIn – linkedin.com/in/SoftwareHollis. His latest online venture is OnlineBackupNews - a free reference site to help organizations protect their data, applications and systems from threats. Every year IT Downtime Costs $26.5 Billion In Lost Revenue. Even with such high costs, 56% of enterprises in North America and 30% in Europe don’t have a good disaster recovery plan. Online Backup News aims to make sure you all have the news and tips needed to keep your IT Costs down and your information safe by providing best practices, technology insights, strategies, real-world examples and various tips and techniques from a variety of industry experts.

Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on protecting data: Online Backup News.
He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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