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Harness APIs to Deliver Competitive Applications in the ‘Cloud of Clouds’
Re‐evaluate your service delivery cycle to see how APIs, cloud, and DevOps can help

Based on Andi Mann's presentation at Cloud Expo 2013 Silicon Valley

IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.

The 'Cloud of Clouds'
This is where cloud computing can help to deliver business outcomes, especially if you look beyond just one or two cloud providers, to the almost limitless variety of interconnected and intermediated cloud services - what I call the 'cloud of clouds'. This is true especially for foundational capabilities - like compute infrastructure, data storage, content delivery, or financial management; and cloud-native services like social media, mobile interfaces, or Big Data analytics. Indeed, it makes little sense today to waste time and resources to rewrite existing code every time you need one of these foundational or cloud-native services. By leveraging the cloud of clouds, developers can instead focus on writing new and unique application code that delivers the competitive advantage the business needs.

APIs in the Cloud of Clouds
This is what a range of innovative startups and services already do. For example:

  • A mashup of the data from cyclists' GPS devices with the Google Maps API has given us the explosively popular cycling tracker, Strava, a new way to track your progress, compete with friends and strangers, follow pros, and manage your own personal records.
  • New York State's Metropolitan Transit Authority (MTA) opened up its APIs to developers in a hackathon-style contest called App Quest, enabling developers to build new mobile apps to help enhance the transit experience of MTA's 8.5 million daily riders.
  • Connecting and mining the cloud newsfeeds of AP, Reuters, AFP, and many others new services around the world via their open APIs and other data feeds, allowed NewsMap to deliver one of my favorite news applications, a dynamic graphical worldwide news 'heat map.'

The key to rapid development of new applications is finding services that fill foundational needs; accessing these services efficiently and safely; and building innovative capabilities on top of them.

Identifying Opportunities in the Cloud of Clouds
Initially, you must identify cloud services that can help you speed your time to value. This means you need to know where your gaps are and where your core competencies are. Project and Portfolio Management (PPM) is a mature discipline with new relevance in the cloud of clouds. PPM solutions like CA Clarity PPM allow you to compare your available internal applications and code with best practices in the external cloud; and to detect and analyze your current cloud service usage to find the 'known good services' that are already delivering value. Using PPM tools that account for cost, risk, performance, uniqueness, criticality, compliance, quality, and more, you can quickly see, for example:

  • Where you have unique and competitive core competencies internally
  • Which existing internal capabilities you should lean on for new development
  • What existing capabilities you should move to the cloud of clouds
  • Where you should double-down on external cloud services you already use
  • What additional services you should source from the cloud of clouds

A formal portfolio analysis allows you to narrow your search and find the best services in the cloud of clouds, beyond the 'usual suspects' (like Amazon Web Services, Google App/Compute Engine, Force.com, or Akamai). Look also at new cloud marketplaces like AppDirect or CloudCommons, at emerging cloud service brokers, and of course at your existing internal IT services.

You can then focus on accessing those services for commodity, mundane, or routine services, and connecting them to your unique code development to deliver competitive new applications. Key elements here include:

  • Integration and interoperability: Making external compute, cloud, and applications look like internal code to your developers is often an integration challenge
  • Security and compliance: Opening up to public or outsourced private cloud will introduce some repeat challenges in moving data and workloads
  • Governance and management: Defining and enforcing policies for how your enterprise consumes interacts with cloud services

Accessing APIs in the Cloud of Clouds
Inevitably, access to these cloud services will be via APIs, so you will need to manage and secure API access. An integrated API security and management solution like CA Layer 7 Gateway accelerates application ROI by addressing a range of API needs - like security, performance, scalability, flexibility, and extensibility. This approach to leveraging APIs helps you to:

  • Connect partners and divisions with each other and with external cloud services
  • Provide secure integration to multiple platforms including mobile and back-end systems
  • Enable internal and external developers to collaborate on code seamlessly

This last point is particularly important. Two-way integration extracts even more value out of your existing capabilities by exposing your existing code to external developers and systems. They can then leverage your strengths and build entirely new services around your core capabilities.

This approach to leveraging the cloud of clouds via existing APIs to deliver new competitive applications will enable multiple business goals - from reach and revenue to agility and access. You can build applications that can reach your customers wherever they are. You can accelerate the pace and quality of new disruptive innovation, improving IT efficiency through reuse and agility. You can enable new applications to fuel the fire of employee mobility, or simply deliver new applications to support new products and services that drive new revenue.

Accelerating Development with a DevOps Approach
However, merely accessing cloud services via open APIs does not ensure rapid application delivery. The final part of this approach is to speed the application development lifecycle, integrating APIs from the cloud of clouds with new approaches to the software development lifecycle (SDLC). By adopting a DevOps approach to the SLDC, you can bring the application portfolio forward to meet market challenges with collaboration and efficiency from design to deployment.

A holistic devops approach to application delivery is a topic for an entirely different post, but the following capabilities will certainly help you on your way:

  • Collaborative Product Planning: Business leaders, development engineers, and system administrators working together to improve collaboration and reduce delays
  • Infrastructure Abstraction and Automation: To automate change, configuration, and provisioning and save time on mundane infrastructure activities
  • Service Virtualization: Virtualizing the entire environment for development, test, and QA so every developer and tester can have every resource they need, all the time
  • Continuous Delivery: Automated code drop (and rollback) to enable rapid iteration that delivers new capabilities in hours, not weeks (or months) to production
  • End‐to‐End Operational Monitoring: Enabling DevOps professionals to detect, diagnose, and resolve problems faster by accelerating problem tracking, identification, and fix

This all fits together into a reiterative closed-loop application delivery lifecycle. Shared portfolio gaps and application requirements feed an agile development process including accelerated test and quality assurance, released rapidly and integrated continuously into production, with real-time operations monitoring to mine performance and capacity data, feeding requirements back into portfolio analysis, ready for the next iteration of the application development.

There is no doubt that a DevOps approach to application delivery helps to deliver better code into production, faster and cheaper. For example, independent research has shown that organizations with a DevOps approach to application delivery have:

  • Improved quality of our deployed applications by 22%
  • Reduced time-to-market for software/services by 20%
  • Reduction spend on development and operations by 18%
  • And increased frequency of software/services deployments by 17%

Getting Started
Where can you start on this transformative journey to delivering new, competitive applications by harnessing APIs and the cloud of clouds? Some of my recommendations would include:

  • Re‐evaluate your service delivery cycle to see how APIs, cloud, and DevOps can help
  • Evaluate how APIs to cloud and internal services can support new innovation
  • Evaluate new processes to connect business, development, and operations teams
  • Evaluate new technologies to support a devops approach to application delivery
  • Improve education, communications, collaboration, and cross‐skilling in both dev and ops
  • Try cloud and API development in a small part of your org, a new project, or skunkworks
  • Leverage cloud APIs in a critical new application that you need to deliver yesterday

Once you see how you can harness APIs to deliver competitive applications in the "cloud of clouds," you will see how this approach will help you support your business partners in their quest for more rapid innovation, delivered through new competitive applications, to support critical new business opportunities.

About Andi Mann
Andi Mann is vice president of Strategic Solutions at CA Technologies. With more than 20 years’ experience across four continents, he has deep expertise of enterprise software on cloud, mainframe, midrange, server and desktop systems. He has worked within IT departments for governments and corporations, from small businesses to global multi-nationals; with several large enterprise software vendors; and as a leading industry analyst advising enterprises, governments, and IT vendors – from startups to the worlds’ largest companies. Andi is a co-author of the popular handbook, ‘Visible Ops – Private Cloud’; he blogs at ‘Andi Mann – Übergeek’ (http://pleasediscuss.com/andimann), and tweets as @AndiMann.

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Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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@ThingsExpo Blogs
This is the time of year when everyone makes his or her predictions for 2018. I have my predictions as well, but wanted to do something a bit more fun. So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s. There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies! I decided to review the most popular sci-fi mo...
Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Copying off since 2012, rather than thinking up my own, I figured I’d regurgitate what many others expect to happen. Top 10 Cyber Security Predictions for 2018 – Infosec Institute kicks off this year’s Top 10, Top 10 list with a look back at their 2017 predictions (AI, IoT, etc.) and dives head first into 2018 noting that Ransomware will be the most dangerous threat to organizations worldwide; cryptocurrency will attract fraudsters looking to mine; cloud security will (ag...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the development process, accelerating application delivery times, and ensuring that developers will become hero...
A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business. For example, the new IKEA® shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes – no trip to a crowded megastore necessary. Marriott® deployed virtual reality for customers to see its hot...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun. My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but ...
For better or worse, big data has irrevocably altered the digital landscape. The explosion in variety, velocity, volume and value of information presents an abundance of previously unimaginable opportunity. But it also creates a number of challenges that need to be successfully navigated. This reshaped technical world poses the following question to organizations: do you risk presenting, stale, incorrect or erroneous data to your customers? Because, with 2.5 quintillion bytes of data now being created every day, finding a way to manage and harness such potential is a new experience for everyo...
Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. If you’re still reading, you know that the FCC voted to repeal Net Neutrality rules (aka the Open Internet) and replace it with the “Restoring Internet Freedom” order. The outcry from the Open Internet camp has been loud, hyperbolic, hypothetical, and mostly based on the fun...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infras...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.