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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Basic Cloud Computing Patterns for Application Development
Design patterns help not only in the development process but across the application development life cycle

Over the past few years, the cloud evolution has answered all questions on the cloud being the right strategy. The key challenge that remains now is leveraging cloud capabilities and features in such a way that they can be used to innovate as well as solve business problems. If we relate different cloud migration strategies executed over time, we'll find many similarities. There has been focus on cloud assessment as well as a consideration for application development approaches. Even though business cases are different, we can still link the proposed or implemented cloud-based solutions with a set of design patterns. If we have to define a design pattern, the most common definition states it as, ‘A widely used concept in computer science to describe good solutions to re-occurring problems in an abstract form.' Any abstract solution to recurring problems in the domain of cloud computing can be referred to as a cloud computing pattern that is independent of concrete providers, products and programming languages.

The following are some basic application architecture patterns. Most of these were referred to as cloud best practices in the beginning. As we come across multiple real-time implementations, we shall be able to easily identify a pattern in them.

Composite Application
On a higher level, traditional application architecture has to deal with challenges such as difficulties integrating with other applications and lack of flexibility for supporting changing functionalities in an application lifecycle. Since in a cloud environment applications can be scaled individually, it's always a good option to divide the application functionality into multiple components that can later be integrated to form a unified application.

Composite applications are one of the main elements in service-oriented architecture (SOA) that help in contextual collaboration. This approach makes applications extendable right from the beginning. The integration of other applications is also simplified by using the same integration techniques inside individual applications.

Example of a Composite Application for a Travel Booking Process

The key to a successful implementation of this pattern is achieving the correct balance in the distribution of functionality across multiple components. With too few components, integrating new functionality and changing the application flexibly will need extra time due to likelihood of errors. On the other hand, if the functionality is distributed among too many components, there will be a higher communication overhead for the application to perform. Composite application patterns used along with loose coupling (explained earlier) helps extract the benefits of cloud features like elasticity, payment models and standardized management.

Loose Coupling
In essence, loose coupling isolates the various layers and components of your application so that each component interacts asynchronously with the others and treats them as a "black box." The key principal for this pattern is to reduce the set of assumptions for the information exchange between components, which eventually results in better scalability.

Decoupling your components, building asynchronous systems and scaling horizontally become very important in the context of the cloud. It will not only allow you to scale out by adding more instances of the same component but also allow you to design innovative hybrid models in which a few components continue to run ‘on-premise' while the other components can take advantage of the ‘cloud-scale' and use the cloud for additional compute-power and bandwidth.

The following is a sample illustration of decoupling components using queues and AWS specific tactics:

Ref: Whitepaper on Architecting for the AWS Cloud: Best Practices.

AWS specific techniques for implementing this best practice are as follows:

  1. Use Amazon SQS to isolate components
  2. Use Amazon SQS as a buffer between components
  3. Design every component in a way that it exposes a service interface and is responsible for its own scalability in all appropriate dimensions and interacts with other components asynchronously
  4. Bundle the logical construct of a component into an Amazon Machine Image so that it can be deployed more often
  5. Make your applications as stateless as possible. Store session state outside of component (in Amazon SimpleDB, if appropriate)

Loose coupling normally results in performance reduction because asynchronous communication using messages adds a lot of overhead due to the communication path being longer. Though it needs to be weighed between loose coupling and performance, things can be easily handled by scaling resources out.

Elastic Component
As an application is componentized, components are distributed among multiple compute nodes. The system utilization is tracked by these nodes using parameters like CPU load, memory usage, or network I/O for scaling decisions. As the utilization of compute nodes exceeds a specified threshold, additional hosting components are provisioned that contain the same application component.

In cloud, elasticity can be implemented in three ways:

  1. Proactive Cyclic Scaling: Periodic scaling that occurs at fixed interval
  2. Proactive Event-Based Scaling: Scaling just when you are expecting a big surge of traffic requests due to a scheduled business event
  3. Auto-scaling based on demand

Other Cloud Computing Patterns
The following are some other commonly used cloud computing patterns:

Stateless Component
In regular component-based applications in cloud, the chances of failure increase as components can be distributed across multiple nodes. Components are added/ removed to address scalability needs with changes in demand. ‘Stateless Components' is a pattern in which components do not contain any internal state, rather external persistence storage is used for state management.

Map-Reduce
The Map-Reduce pattern is used to achieve performance requirements for complex queries on large data sets as most of the conventional storage solutions do not support such queries natively. Map-Reduce is often used to query large amounts of weakly structured/unstructured data for analysis purposes. For example, it can be used for the analysis of web service logs to determine user access statistics or the analysis of order information to find popular products.

Design patterns help not only in the development process but across the application development life cycle. In their abstracted form, patterns make themselves applicable to challenges that the developers of cloud application face today that are independent of the actual technologies as well as cloud services that are being used. Applying them to the cloud lets your application extract maximum benefits of cloud platforms.

About Mahesh Kumar
Mahesh Kumar is currently working as a Senior Tech Lead at Harbinger. He is a member of Technology Forum and Proposal Engineering Group at Harbinger Systems. He is an active contributor in the technology arm of Harbinger’s Marketing division. Mahesh Kumar has over 7 years of experience in design and development of Enterprise Applications in BI, Healthcare and eLearning domain. His core technology expertise is in Java, J2ee, Java Frameworks and libraries, Android, Big Data and Cloud. He is frequently invited as a guest speaker at Management Colleges and Universities.

Mahesh Kumar holds a Bachelors of Engineering in Information Technology from University of Pune, India.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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