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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Bringing Software-Defined to the Data Center
Lower costs and increase control

"Software-defined," like any new trend that technology companies rush to attach to has suffered from marketing hype. Starting in mid-2012 with the acquisition of Nicera by VMware, most traditional infrastructure technology vendors across compute, networking, and storage have some messaging around how software-defined fits into their product strategy.

But software-defined is not a traditional concept. Since the transition from mainframe to distributed computing, corresponding with the rise in networking, most technologies in the data center have been very hardware specific. For many years, the way to get the right amount of intelligence in the right place to execute the functionality has been with specialized hardware.

Software-defined is fairly self-explanatory. The value is in the software, with one of the biggest benefits being the use of standard hardware that is a fraction of the cost of vendor-specific hardware, which has been the norm for data centers since the beginning of the 21st century. Standard hardware from servers to networking devices have so many resources available that specialized hardware no longer provides the differentiation it once did.

Freedom from hardware opens up freedom to extend SDDC outside the walls of the data center. SDDC helps organizations deliver a modern private cloud in the same model that large operators like Amazon and Rackspace use to deliver public cloud. What's more, using the right software-defined technologies enables hybrid cloud, the panacea for most enterprises. This is one of the main reasons that open source technologies, and those with very strong standards are emerging in the software-defined space.

That said, software defined has the biggest opportunity to benefit private data centers, where the majority of applications simply cannot run in the public cloud based on policy or preference. Here are some best practices when looking at how software defined can benefit your private data center architecture:

Take advantage of your already efficient procurement: Odds are your organization has a go-to vendor or reseller of servers. Whether from HP, Dell, or a white box vendor like Supermicro, the premium paid on server infrastructure is much smaller than with storage. You may even have a volume purchase agreement, making purchasing of hardware for software-defined storage even more affordable. Buying infrastructure for SDDC is no different than your channels for standard servers and networking equipment.

Insist on standards compliance to avoid future lock-in: SDDC is a real opportunity to reduce or eliminate lock-in among the technologies used in your data center. The best software-defined solutions are based on industry standards so freedom to change is retained. This is more than basic interoperability with a standard API, as that case still relies on the software vendor to keep up with changes. Avoid software-defined solutions that are vendor specific and limit your flexibility to integrate and innovate as this market continues to evolve.

Have a preference for open source technologies: Once dismissed by their proprietary competitors as immature, open source operating systems, middleware, application frameworks, and databases are now standards in the data center. The same trend will hold true for software-defined solutions. Using an open source technology does not preclude organizations from working with commercial vendors to support the success of open source in the data center architecture.

Where are the biggest opportunities to use software defined? We believe it is in storage, a solution area where very large premiums have been paid for many years, based on the perception that specialized hardware was the only way to keep data safe and available. The biggest operators have proven the opposite - they can be available to millions of concurrent users without downtime or losing data while using standard hardware and intelligent software.

The reality is data is simply growing too fast and must be retained too long, at a cost that in many cases must be as close to zero as possible. Plus, unstructured data is the fastest growing, fueled by SaaS applications and the transition to mobile devices. Any private data center today is in direct competition with the operators of large public clouds. Internal users demand the flexibility and operating costs the big operators have proven are possible, so private operators must use the same software-defined strategy to remain competitive.

"Utility Computing" was a hyped trend at the start of this century that was before its time. Some might classify SDDC in the same category, all hype. Objectively, SDDC is a natural extension of cloud, and should prove to be equally as disruptive to the data center architecture as cloud has been. Software used for compute, networking, and storage will need to be as standard as the servers you buy today in order to fit into your data center architecture of the future.

About Joe Arnold
Joe Arnold founded SwiftStack to deploy high-scale, open-source cloud storage systems using OpenStack. He managed the first public OpenStack Swift launch independent of Rackspace, and has subsequently deployed multiple large-scale cloud storage systems. He is currently building tools to deploy and manage OpenStack Swift with his firm, SwiftStack.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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