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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


The DevOps Database | Part 4
A culture of continual experimentation and learning

In the final post in this series about bringing DevOps patterns to database change management, we’re going to discuss the Third Way.  Here’s a refresher on the Third Way from the introductory post in this series:

The Third Way: Culture of Continual Experimentation & Learning – This way emphasizes the benefits that can be realized through embracing experimentation, risk-taking, and learning from failure.  By adopting this kind of attitude, experimentation and risk-taking lead to innovation and improvement while embracing failure allows the organization to produce more resilient products and sharpen skills that allow teams to recover more quickly from unexpected failure when it does occur.

The Third Way is by far the most intriguing of the “The Ways” to me.  I’ve spent the lion’s share of my career in early stage start-ups where cycles of experimentation, learning, and failure are the norm.  When bringing a new product or service to market, your latest release is never your last.  It may not even be the last release this week.  You are constantly experimenting with new workflows and technology, learning about your target market, and getting more valuable information from your early failures than your early successes.  The Third Way is crucial to the success of an early stage company.

While the benefits of the Third Way still apply to more established companies and product lines, practicing it becomes more difficult.  The potential negatives of experimentation and risk-taking are much harder to stomach when you have a large base of paying customers with SLAs. This aversion to risk is most acute when you’re talking about your data platform where outages, performance problems and data loss are not an option. Complicating matters further is how difficult it can be to unwind the database changes that were affected to support a specific version of your app.  Application code can usually be uninstalled and replaced with the previous working version fairly simply should problems arise. Reverting the database changes that support that version of the application is more akin to defusing a bomb.  Database changes must be reverted delicately and meticulously to avoid errors and omissions that could negatively impact your data platform.

What DBAs and release managers need to facilitate experimentation and risk taking on the data platform is a special combination of tools and process.  This combination should make it easy to identify the root cause of issues, quickly remediate problems caused by application schema structure, and revert to a previous version of the schema safely.  When we started Datical, we spent several hours in conversation and at white boards exploring these unique needs and hammering out a path to usher the Third Way into regular database activity.

A Rollback Designed With Every Change
The biggest problem with experimentation in the data platform is how difficult it is to move backward and forward through your schema’s version history.  We feel the best way to bring more flexibility to the process of upgrading and reverting schema is an attitude shift.  Your rollback strategy for each database change must become as important as the change itself.  The best time to craft your rollback strategy is when the change itself is being designed.  When the motivation for the change is fresh in your mind and the dependencies of the object being created, dropped or altered are clearly mapped out, a developer or DBA can better craft a rollback strategy for which every contingency has been considered.  This leads to a stronger safety net and makes your application schema as agile and easily managed as your application code. The database is no longer preventing you from being bold but quickly and safely moving between versions to accommodate experimentation.

The Richness of Model Based Comparison & Remediation
I’m a native Texan, born and raised in Austin.  I know the jokes about how proud and vocal Texans can be about their home state.  That being said, I spend more time telling people about the model based approach Datical has applied to Database Change Management than I do telling them how wonderful it is that I was fortunate enough to be born in the best state in the country.  The advantages of the model based approach really shine through when it comes to experimentation and troubleshooting.  The model allows you to annotate all objects and modifications to your application’s schema with the business reason that prompted them.  This detailed history is invaluable when designing new changes or refactoring your schema as part of an experimental exercise.  You immediately know what objects are most crucial, what your dependencies are, what areas you need to tread lightly in, and what areas are ripe for experimentation due to the changing needs of your business.  Designing intelligently eliminates risk.

Troubleshooting with models is also dramatically faster and more reliable than other methods. Programmatically comparing models allows you to determine the differences between two databases much more quickly than manually comparing diagrams or SQL scripts.  You know with certainty exactly what has changed and what is missing in a fraction of the time that human review takes.

Once you have identified the differences, remediation is as simple plugging one, some or all of the determined differences into the model and deploying those changes to the non-compliant instance.

Flexible Quick Rollback
If you’ve taken our advice to implement your rollback strategy when you implement a change, recovering from disaster becomes testable, fast, and simple.  Before going to production or a sensitive environment, you should always test your rollback steps in dev, test and staging.  This will allow you to make any tweaks or changes to your rollback strategy before you are in a pinch.  Think of it like testing your smoke alarm.  Hopefully you’ll never need it, but it’s nice to know that it’ll work if you do.

Let’s say the worst happens. You deploy a new set of database changes and the application performance degrades or errors are logged.  The decision is made to revert the entire installation to the previous version.  Because you have carefully designed, tested and refined your rollback strategy, rolling back the database changes becomes a push button operation or a single invocation of a command line tool.  No more running disparate SQL scripts or undoing changes on the fly.  You can be confident that your database has been returned to the same state it was in before the upgrade.

Summary
The database has long been handled with kid gloves and for good reason.  Data is a precious resource for consumers and businesses.  Consumers provide data to businesses and trust that it will be kept safe and used to offer them better products and services.  Businesses rely on data to strategize, grow, and become more efficient and profitable.  It is the lifeblood of our economy.  As our ability to collect and process data becomes greater and greater, the rate at which an enterprise must move on what is learned from that data becomes linearly faster.  Data must be kept safe, but the database must become more agile to accommodate the growing pressure for faster value realization of business intelligence initiatives.  DevOps patterns hold the key to this necessary agility while maintaining or improving the security and integrity of data stores.  The database and DBAs need to be brought into the application design process earlier and must be treated as the first class stakeholder and commodity that they are. Companies that acknowledge this and move to adopt DevOps patterns and include their database teams will be at a distinct competitive advantage to those that don’t.  Don’t miss the boat!

About Pete Pickerill
Pete Pickerill is Vice President of Products and Co-founder of Datical. Pete is a software industry veteran who has built his career in Austin’s technology sector. Prior to co-founding Datical, he was employee number one at Phurnace Software and helped lead the company to a high profile acquisition by BMC Software, Inc. Pete has spent the majority of his career in successful startups and the companies that acquired them including Loop One (acquired by NeoPost Solutions), WholeSecurity (acquired by Symantec, Inc.) and Phurnace Software.

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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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