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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Using Tools to Create Mobile Apps Quickly
Perfecto Mobile goes to cloud-based testing so developers can build the best apps faster

We have surely entered a golden age of mobile apps development, not just for app stores wares, but across all kinds of enterprise and productivity applications. The notion of mobile-first has altered the development landscape so much that the very notion of software development writ large will never be the same.

With the shift comes a need for speed, but not so much so that security and performance requirements suffer. How to maintain the balance between rapid delivery and quality assurance falls to the testing teams. Into the fray comes cloud-based testing efficiencies.

Our next innovation case study interview therefore highlights how Perfecto Mobile is using a variety of cloud-based testing tools to help its developers rapidly create the best mobile apps for both enterprises and commercial deployment.

BriefingsDirect had an opportunity to learn first-hand how rapid cloud testing begets better mobile development when we interviewed Yoram Mizrachi, CTO and Founder of Perfecto Mobile, based in Woburn, Mass. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Here are some excerpts:

Gardner: Tell us about the state of the mobile development market. How fast is it growing, and who are building mobile apps these days?

Mizrachi

 

 

 

 

 

 

 

Mizrachi: Everyone is building mobile applications today. We have not gone into a single company that doesn't have anything on mobile. It's like what happened on the web 15 years ago. Mobile is moving fast. Even today, we have customers with more transactions on mobile than any other channel that they're offering, including web or making calls. Mobile is here.

Gardner: So that's a big challenge for companies that perhaps are used to a development cycle that took a lot longer, where they had more time to do testing and quality assurance. Mobile development seems to be speeding up. Is there a time crunch that they're concerned about?

Mizrachi: Absolutely. In mobile there are two factors that come into play. The first one is that everyone today is expecting things to happen much faster. So everyone is talking about agile and DevOps, and crunching the time for a version from a few months, maybe even a year, into few weeks.

Bigger problem

With mobile, there's a bigger problem. The market itself is moving faster. Looking at the mobile market, you see hundreds of mobile models being launched every year. Apple is releasing many models. Android is releasing tremendous amount of new models every year. The challenge for enterprises is how to release faster on one side, but still maintain a decent quality on all the wide ranges of devices available.

Gardner: So that's a big challenge in terms of coming up with a test environment for each of those iterations.

Of course, we're also seeing mobile first, where they're going to build mobile, and it's changing the whole nature of development. It's a very dynamic and busy time for developers and enterprises. Tell us about Perfecto Mobile and how you're helping them to manage these difficult times.

Mizrachi: Yes, it is mobile first. Many of our existing customers, as I mentioned, have more transactions on mobile than anything else. Today, they're building an interface for their customers starting from mobile. This means there are tremendous issues that they need to handle, starting with automation. If automation was nice to have on traditional web -- with mobile it's no longer a question. Building a robust and continuous automated testing environment is a must in mobile.

Gardner: Now, we're talking about not only different targets for mobile, but we're talking about different types of applications. There's Android, Apple, native, HTML 5, Web, hybrid. How wide a landscape of types of apps are you supporting with your testing capabilities?

Mizrachi: When you look at the market today, mobile is moving very fast, and you're right, there are lots of solutions available in the market. One of the things that Perfecto Mobile is bringing to the market is the fact that we support them all. We support native, hybrid applications, Web services, iOS, Android, and any other platform. All of this is provided as a cloud service. We enable our customers to worry a little bit less about the environment and a little bit more about the actual testing.

We support native, hybrid applications, Web services, iOS, Android, and any other platform.

Gardner: Tell us how you're doing this? I know that you are a software-as-a-service (SaaS) provider and that the testing that you provide is through a cloud-based model. A lot of organizations have traditionally done their own testing or used some tools that may have been SaaS-provided. How are companies viewing going purely to a SaaS model for their testing with their mobile apps?

Mizrachi: The nice thing about what we do with cloud is that it solves a huge logistical problem for the enterprises. We're providing managed solution for those physical devices. So it's many things.

One of them is just physically managing those devices and enabling access to them from anywhere in the world. For example, if I'm a U.S.-based company, I can have my workforce and my testing, located anywhere in the world without the need to worry about the logistics of managing devices, offshoring, or anything like that. Our customers are utilizing this cloud model to not change their existing processes when moving into mobile.

ALM integration

Gardner: And in order to be able to use cloud amid a larger application lifecycle, you must also offer application lifecycle management (ALM) or at least integrate with ALM, source code management, and other aspects of development. How does that work?

Mizrachi: Our approach was to not reinvent the wheel. When looking at the large enterprises, we figured out that the existing ALM solutions in the market, led by HP, is there, and the right approach is to integrate or to extend them into mobile and not to replace them.

What we have is an extension to the ALM products  in such a way that you, as a customer, don't have to change your existing processes and practices in order to move to mobile. You'll have a lot of issues when moving into mobile, and we don't believe that changing the processes should be one of them.

Gardner: Of course with HP having some 65 percent of the market for ALM and a major market presence for a lot of other testing and business service management capabilities, it was a no-brainer for you to have to integrate to HP. But you've gone beyond that. You're using HP yourself for your own testing. Tell us how you came to do that.

One of the things I’m quite proud of is that we, as a company, have proofs of success in the market.

Mizrachi: HP has the largest market in ALM, and looking at our customers in Fortune 500 companies, it was really obvious that we needed to utilize, integrate, or extend HP ALM tools in order to provide a market with the best solution.

Internally, of course, we're using the HP suites, including Unified Functional Testing (UFT) Performance Center, and Load Runner in order to manage our own development.

One of the things I'm quite proud of is that we, as a company, have proof of success in the market, with hundreds of customers already using us and tens of thousands of hours of automation every month being utilized.

We have customers with thousands of automated scripts running continuously in order to validate the applications. It's a competitive environment, obviously, but with Perfecto Mobile, the value that we're bringing to the table is that we have a proven solution today used by the largest Fortune 500 companies in finance, retail, travel, utilities, and they have been using us not for months, but for years.

Gardner: Where do you see this going next? Is there a platform-as-a-service (PaaS) opportunity where we're going to do not just testing but development and deployment ultimately? If you are in the cloud for more and more of what you do in development and deployment, it makes sense to try to solidify and unify across a cloud from start to finish.

Mizrachi: I'm obviously a little bit biased, but, yes, my belief is that the software development life cycle (SDLC) is moving to the cloud. If you want to go ahead, you don't really have a choice. One of the major failures in SDLC is setup of the environment. If you don't have the right environment, just in time, you will fail to deliver regardless of the tool that you have.

As the mobile market matures, organization are relying more on mobile to assure and increase their revenue.

Just in time

Moving to the cloud means that you have everything that you need just in time. It's available for you. Someone has to make sure this solution is available with a given service-level agreement (SLA) and all of that. This is what Perfecto Mobile is doing of course, but I believe the entire market is going into that. Software development is moving to the cloud. This is quite obvious.

For our customers, the top insurance and top financial banks customers, healthcare organizations, all of them, security is extremely important, and of course it is for us. Our hosting solution is a SOC 2-certified solution. We have dedicated personnel for security and we make sure that our customers enjoy the highest level of privacy and, of course, security -- physical security, network security, and all the tools and processes in place.

Gardner: And, as we know, HP has been doing testing in the cloud successfully for more than 10 years and moving aggressively in that space early on.

Mizrachi: We're enjoying the fact that our research and development center and HP's research and development center are close-by. So the development of the two products is very close. We have weekly or biweekly meetings between products and R and D teams in order to make sure that those two tools are moving together.

SDLC, as you mentioned, is a lifecycle. It's not only about one time testing; it's ongoing. And post-deployment, when moving into production, you need to see that what you're offering to the market on the real device is actually what you expect. That's extremely important.

As the mobile market matures, organization are relying more on mobile to assure and  increase their revenue. So making sure the mobile offering is up and running and meets the right key performance indicators (KPIs) on an ongoing basis is extremely important. The integration that we've made with BSM is utilizing an existing extremely mature product on the monitoring aspect and extending that with cloud-based real mobile devices for application monitoring.

You may also be interested in:

About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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Automation is turning manual or repetitive IT tasks into a thing of the past-including in the datacenter. Nutanix not only provides a world-class user interface, but also a comprehensive set of APIs to allow the automation of provisioning, data collection, and other tasks. In this session, you'll explore Nutanix APIs-from provisioning to other Day 0, Day 1 operations. Come learn about how you can easily leverage Nutanix APIs for orchestration and automation of infrastructure, VMs, networking, and even backup/DR. We'll review available APIs and conduct live demonstrations of integrations and th...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation Blogs
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