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Preparing for Open Platform 3.0
The Open Group Amsterdam panel delves into how to best gain business value from Open Platform 3.0

The next BriefingsDirect panel discussion defines new business values from the massive Open Platform 3.0 shift that combines the impacts and benefits of big data, cloud, Internet of things, mobile and social.

Our discussion comes to you from The Open Group Conference held on May 13, 2014 in Amsterdam, where the focus was on enabling boundaryless information flow.

To learn more about making Open Platform 3.0 a business benefit in an architected fashion, please join moderator Stuart Boardman, a Senior Business Consultant at KPN and Open Platform 3.0 Forum co-chairman; Dr. Chris Harding, Director for Interoperability at The Open Group, and Open Platform 3.0 Forum Director; Lydia Duijvestijn, Executive Architect at IBM Global Business Services in The Netherlands; Andy Jones, Technical Director for EMEA at SOA Software; TJ Virdi, Computing Architect in the Systems Architecture Group at Boeing and also a co-chair of the Open Platform 3.0 Forum; Louis Dietvorst, Enterprise Architect at Enexis in The Netherlands; Sjoerd Hulzinga, Charter Lead at KPN Consulting, and Frans van der Reep, Professor at the Inholland University of Applied Sciences.

Here are some excerpts:

Boardman: Welcome to the session about obtaining value from Open Platform 3.0, and how we're actually going to get value out of the things that we want to implement from big data, social, and the Internet-of-Things, etc., in collaboration with each other.

Boardman

We're going to start off with Chris Harding, who is going to give us a brief explanation of what the platform is, what we mean by it, what we've produced so far, and where we're trying to go with it.

He'll be followed by Lydia Duijvestijn, who will give us a presentation about the importance of non-functional requirements (NFRs). If we talk about getting business value, those are absolutely central. Then, we're going to go over to a panel discussion with additional guests.

Without further ado, here's Chris Harding, who will give you an introduction to Open Platform 3.0.

Purpose of architecture

Harding: Hello, everybody. It's a great pleasure to be here in Amsterdam. I was out in the city by the canals this morning. The sunshine was out, and it was like moving through a set of picture postcards.

Harding

It's a great city. As you walk through, you see the canals, the great buildings, the houses to the sides, and you see the cargo hoists up in the eaves of those buildings. That reminds you that the purpose of the arrangement was not to give pleasure to tourists, but because Amsterdam is a great trading city, that is a very efficient way of getting goods distributed throughout the city.

That's perhaps a reminder to us that the primary purpose of architecture is not to look beautiful, but to deliver business value, though surprisingly, the two often seem to go together quite well.

Probably when those canals were first thought of, it was not obvious that this was the right thing to do for Amsterdam. Certainly it would not be obvious that this was the right layout for that canal network, and that is the exciting stage that we're at with Open Platform 3.0 right now.

We have developed a statement, a number of use cases. We started off with the idea that we were going to define a platform to enable enterprises to get value from new technologies such as cloud computing, social computing, mobile computing, big data, the Internet-of-Things, and perhaps others.

We developed a set of business use cases to show how people are using and wanting to use those technologies. We developed an Open Group business scenario to capture the business requirements. That then leads to the next step. All these things sound wonderful, all these new technologies sound wonderful, but what is Open Platform 3.0?

Jones

Though we don't have the complete description of it yet, it is beginning to take shape. That's what I am hoping to share with you in this presentation, our current thoughts on  it.

Looking historically, the first platform, you could say, was operating systems -- the Unix operating system. The reason why The Open Group, X/Open in those days, got involved was because we had companies complaining, "We are locked into a proprietary operating system or proprietary operating systems. We want applications portability." The value delivered through a common application environment, which was what The Open Group specified for Unix, was to prevent vendor lock-in.

The second platform is the World Wide Web. That delivers a common services environment, for services either through accessing web pages for your browser or for web services where programs similarly can retrieve or input information from or to the web service.

The benefit that that has delivered is universal deployment and access. Pretty much anyone or any company anywhere can create a services-based solution and deploy it on the web, and everyone anywhere can access that solution. That was the second platform.

Common environment

The way Open Platform 3.0 is developing is as a common architecture environment, a common environment in which enterprises can do architecture, not as a replacement for TOGAF. TOGAF is about how you do architecture and will continue to be used with Open Platform 3.0.

Open Platform 3.0 is more about what kind of architecture you will create, and by the definition of a common environment for doing this, the big business benefit that will be delivered will be integrated solutions.

Yes, you can develop a solution, anyone can develop a solution, based on services accessible over the World Wide Web, but will those solutions work together out of the box? Not usually. Very rarely.

Virdi

There is an increasing need, which we have come upon in looking at The Open Platform 3.0 technologies. People want to use these technologies together. There are solutions developed for those technologies independently of each other that need to be integrated. That is why Open Platform 3.0 has to deliver a way of integrating solutions that have been developed independently. That's what I am going talk about.

The Open Group has recently published its first thoughts on Open Platform 3.0, that's the White Paper. I will be saying what's in that White Paper, what the platform will do -- and because this is just the first rough picture of what Open Platform 3.0 could be like -- how we're going to complete the definition. Then, I will wrap up with a few conclusions.

So what is in the current White Paper? Well, what we see as being eventually in the Open Platform 3.0 standards are a number of things. You could say that a lot of these are common architecture artifacts that can be used in solution development, and that's why I'm talking about a common architecture environment.

Statement of need objectives and principles is not that of course; it's why we're doing it.

Dietvorst

Definition of key terms: clearly you have to share an understanding of the key terms if you're going to develop common solutions or integrable solutions.

Stakeholders and their concerns: an important feature of an architecture development. An understanding of the stakeholders and their concerns is something that we need in the standard.

A capabilities map that shows what the products and services do that are in the platform.

And basic models that show how those platform components work with each other and with other products and services.

Explanation: this is an important point and one that we haven't gotten to yet, but we need to explain how those models can be combined to realize solutions.

Standards and guidelines

Finally, it's not enough to just have those models; there needs to be the standards and guidelines that govern how the products and services interoperate. These are not standards that The Open Group is likely to produce. They will almost certainly be produced by other bodies, but we need to identify the appropriate ones and, probably in some cases, coordinate with the appropriate bodies to see that they are developed.

van der Reep

What we have in the White Paper is an initial statement of needs, objectives, and principles; definitions of some key terms; our first-pass list of stakeholders and their concerns; and maybe half a dozen basic models. These are in an analysis of the use cases, the business use cases, for Open Platform 3.0 that were developed earlier.

These are just starting points, and it's incomplete. Each of those sections is incomplete in itself, and of course we don't have the complete set of sections. It's all subject to change.

This is one of the basic models that we identified in the snapshot. It's the Mobile Connected Device Model and it comes up quite often. And you can see, that stack on the left is a mobile device, it has a user, and it has a platform, which would probably be Android or iOS, quite likely. And it has infrastructure that supports the platform. It's connected to the World Wide Web, because that's part of the definition of mobile computing.

On the right, you see, and this is a frequently encountered pattern, that you don't just use your mobile phone for running an app. Maybe you connect it to a printer. Maybe you connect it to your headphones. Maybe you connect it to somebody's payment terminal. You might connect it to various things. You might do it through a USB. You might do it through Bluetooth. You might do it by near field communication (NFC).

But you're connecting to some device, and that device is being operated possibly by yourself, if it was headphones; and possibly by another organization if, for example, it was a payment terminal and the user of the mobile device has a business relationship with the operator of the connected device.

That's the basic model. It's one of the basic models that came up in the analysis of use cases, which is captured in the White Paper. As you can see, it's fundamental to mobile computing and also somewhat connected to the Internet-of-Things.

That's the kind of thing that's in the current White Paper, a specific example of all those models in the current White Paper. Let's move on to what the platform is actually going to do?

There are three slides in this section. This slide is probably familiar to people who have watched presentations on Open Platform 3.0 previously. It captures our understanding of the need to obtain information from these new technologies, the social media, the mobile devices, sensors, and so on, the need to process that information, maybe on the cloud, and to manage it, stewardship, query and search, all those things.

Ultimately, and this is where you get the business value, it delivers it in a form where there is analysis and reasoning, which enables enterprises to take business decisions based on that information.

So that's our original picture of what Open Platform 3.0 will do.

IT as broker

This next picture captures a requirement that we picked up in the development of the business scenario. A gentleman from Shell gave the very excellent presentation this morning. One of the things you may have picked up him saying was that the IT department is becoming a broker.

Traditionally, you would have had the business use in the business departments and pretty much everything else on that slide in the IT department, but two things are changing. One, the business users are getting smarter, more able to use technology; and two, they want to use technology either themselves or to have business technologists closely working with them.

Systems provisioning and management is often going out to cloud service providers, and the programming, integration, and helpdesk is going to brokers, who may be independent cloud brokers. This is the IT department in a broker role, you might say.

But the business still needs to retain responsibility for the overall architecture and for compliance. If you do something against your company's principles, it's not a good defense to say, "Well, our broker did it that way." You are responsible.

Similarly, if you break the law, your broker does not go to jail, you do. So those things will continue to be more associated with the business departments, even as the rest is devolved. And that's a way of using IT that Open Platform 3.0 must and will accommodate.

Finally, I mentioned the integration of independently developed solutions. This next slide captures how that can be achieved. Both of these, by the way, are from the analysis of business use cases.

Also, you'll also notice they are done in ArchiMate, and I will give ArchiMate a little plug at this point, because we have found it actually very useful in doing this analysis.

But the point is that if those solutions share a common model, then it's much easier to integrate them. That's why we're looking for Open Platform 3.0 to define the common models that you need to access the technologies in question.

It will also have common artifacts, such as architectural principles, stakeholders, definitions, descriptions, and so on. If the independently developed architectures use those, it will mean that they can be integrated more easily.

So how are we going to complete the definition of Open Platform 3.0? This slide comes from our business use cases' White Paper and it shows the 22 use cases we published. We've added one or two to them since the publication in a whole range of areas: multimedia, social networks, building energy management, smart appliances, financial services, medical research, and so on. Those use cases touch on a wide variety of areas.

You can see that we've started an analysis of those use cases. This is an ArchiMate picture showing how our first business use case, The Mobile Smart Store, could be realized.

Business layer

And as you look at that, you see common models. If you notice, that is pretty much the same as the TOGAF Technical Reference Model (TRM) from the year dot. We've added a business layer. I guess that shows that we have come architecturally a little way in that direction since the TRM was defined.

But you also see that the same model actually appears in the same use case in a different place, and it appears all over the business use cases.

But you can also see there that the Mobile Connected Device Model has appeared in this use case and is appearing in other use cases. So as we analyze those use cases, we're finding common models that can be identified, as well as common principles, common stakeholders, and so on.

So we have a development cycle, whereby the use cases provide an understanding. We'll be looking not only at the ones we have developed, but also at things like the healthcare presentation that we heard this morning. That is really a use case for Open Platform 3.0 just as much as any of the ones that we have looked at. We'll be doing an analysis of those use cases and the specification and we'll be iterating through that.

The White Paper represents the very first pass through that cycle. Further passes will result in further White Papers, a snapshot, and ultimately The Open Platform 3.0 standard, and no doubt, more than one version of that standard.

In conclusion, Open Platform 3.0 provides a common environment for architecture development. This enables enterprises to derive business value from social computing, mobile computing, big data, the Internet-of-Things, and potentially new technologies.

Cognitive computing no doubt has been suggested as another technology that Open Platform 3.0 might, in due course, accommodate. What would that lead to? That would lead to additional use cases and further analysis, which would no doubt identify some basic models for common computing, which will be added to the platform.

Open Platform 3.0 enables enterprise IT to be user-driven. This is really the revolution on that slide that showed the IT department becoming a broker, and devolvement of IT to cloud suppliers and so on. That's giving users the ability to drive IT directly themselves, and the platform will enable that.

It will deliver the ability to integrate solutions that have been independently developed, with independently developed architectures, and to do that within a business ecosystem, because businesses typically exist within one or more business ecosystems.

Those ecosystems are dynamic. Partners join, partners leave, and businesses cannot necessarily standardize the whole architecture across the ecosystem. It would be nice to do so, but by the time you finish the job, the business opportunity would be gone.

So independently developed integration of independently developed architectures is crucial to the world of business ecosystems and delivering value within them.

Iterative process

The platform will deliver that and is being developed through an iterative process of understanding the content, analyzing the use cases, and documenting the common features, as I have explained.

The development is being done by The Open Platform 3.0 Forum, and these are representatives of Open Group members. They are defining the platform. And the forum is not only defining the platform, but it's also working on standards and guides in the technology areas.

For example, we have reformed a group to develop a White Paper on big data. If you want to learn about that, Ken Street, who is one of the co-chairs, is in this conference. And we also have cloud projects and other projects.

But not only are we doing the development within the Forum, we welcome input and comments from other individuals within and outside The Open Group and from other industry bodies. That's part of the purpose of publishing the White Paper and giving this presentation to obtain that input and comment.

If you need further information, here's where you can download the White Paper from. You have to give your name and email address and have an Open Group ID and then it's free to download.

If you are looking for deeper information on what the Forum is doing, the Forum Plato page, which is the next URL, is the place to find it. Nonmembers get some information there; Forum members can log in and get more information on our work in progress.

If your organization is not a member of The Open Group, you can find out about Open Group membership from that URL. So thank you very much for your attention.

Boardman: Next is Lydia Duijvestijn, who is one of these people who, years ago when I first got involved in this business, we used to call Technical Architects, when the term meant something. The Technical Architect was the person who made sure that the system actually did what the business needed it to do, that it performed, that it was reliable, and that it was trustworthy.

That's one of her preoccupations. Lydia is going to give us a short presentation about some ideas that she is developing and is going to contribute to The Open Platform 3.0.

Quality of service

Duijvestijn: Like Stuart said, my profession is being an architect, apart from your conventional performance engineer. I lead a worldwide community within IBM for performance and competency. I've been working a couple of years with the Dutch Research Institute on projects around quality of service. That basically is my focus area within the business. I work for Global Services within IBM.

Duijvestijin

What I want to achieve with this presentation is for you to get a better awareness of what functional requirements, functional characteristics, or quality of service characteristics are, and why they won't just appear out of the blue when the new world of Platform 3.0 comes along. They are getting more and more important.

I will zoom in very briefly on three categories; performance and scalability, availability and business continuity, and security and privacy. I'm not going to talk in detail about these topics. I could do that for hours, but we don't have the time.

Then, I'll briefly start the discussion on how that reflects into Platform 3.0. The goal is that when we're here next year at the same time, maybe we would have formed a stream around it and we would have many more ideas, but now, it's just in the beginning.

This is a recap, basically, of a non-functional requirement. We have to start the presentation with that, because maybe not everybody knows this. They basically are qualities or constraints that must be satisfied by the IT system. But normally, it's not the highest priority. Normally, it's functionality first and then the rest. We'll find out about that later when the thing is going into production, and then it's too late.

So what sorts of non-functionals do we have? We have run-time non-functionals, things that can be observed at run-time, such as performance, availability, or what have you. We also have non-run-time non-functionals, things that cannot apparently be tested, such as maintainability, but they are all very important for the system.

Then, we have constraints, limitations that you have to be aware of. It looks like in the new world, there are no limitations, cloud is endless, but in fact it's not true.

Non-functionals are fairly often seen as a risk. If you did not pay attention to them, very nasty things could happen. You could lose business. You could lose image. And many other things could happen to you. It's not seen as something positive to work on it. It's seen as a risk if you don't do it, but it's a significant risk.

We've seen occasions where a system was developed that was really doing what it should do in terms of functionality. Then, it was rolled into production, all these different users came along, and the website completely collapsed. The company was in the newspapers, and it was a very bad place to be in.

As an example, I took this picture in Badaling Station, near the Great Wall. I use this in my performance class. This depicts a mismatch between the workload pattern and the available capacity.

What happens here is that you take the train in the morning and walk over to Great Wall. Then you've seen it, you're completely fed up with it, and you want to go back, but you have to wait until 3 o'clock for the first train. The Chinese people are very patient people. So they accept that. In the Netherlands people would start shouting and screaming, asking for better.

Basic mismatch

This is an example from real life, where you can have a very dissatisfied user because there was a mismatch between the workload, the arrival pattern, and available capacity.

But it can get much worse, here we have listed a number of newspaper quotes as a result of security incidents. This is something that really bothers companies. This is also non-functional. It's really very important, especially when we go towards always on, always accessible, anytime, anywhere. This is really a big issue.

There are many, many non-functional aspects, as you can see. This guy is not making sense out of it. He doesn't know how to balance it, because it's not as if you can have them all. If you put too much focus on one, it could be bad for the other. So you really have to balance and prioritize.

Not all non-functionals are equally important. We picked three of them for our conference in February: performance, availability and security. I now want to talk about performance.

Everybody recognizes this picture. This was Usain Bolt winning his 100 meters in London. Why did I put this up? Because it very clearly shows what it's all about in performance. There are three attributes that are important.

You have the response time, basically you compare the 100 meters time from start to finish.

You have the throughput, that is the number of items that can be processed with the time limit. If this is an eight-lane track, you can have only eight runners at the same time. And the capacity is basically the fact that this was an eight lane track, and they are all dependent on each other. It's very simple. But you have to be aware of all of them when you start designing your system. So this is performance.

Now, let's go to availability. That is really a very big point today, because with the coming of the Internet in the '90s, availability really became important. We saw that when companies started opening up their mainframes for the Internet, they weren't designed for being open all the time. This is about scheduled downtime. Companies such as eBay, Amazon, Google are setting the standard.

We come to a company, and they ask us for our performance engineering. We ask them what their non-functional requirements are. They tell us that it has to be as fast as Google.

Well, you're not doing the same thing as Google; you are doing something completely different. Your infrastructure doesn't look as commodity as Google's does. So how are you going to achieve that? But that is the perception. That is what they want. They see that coming their way.

Big challenge

They're using mobile devices, and they want it also in the company. That is the standard, and disaster recovery is slowly going away. RTO/RPO are going to 0. It's really a challenge. It's a big challenge.

The future is never-down technology independence, and it's very important to get customer satisfaction. This is a big thing.

Now, a little bit about security incidents. I'm not a security specialist. This was prepared by one of my colleagues. Her presentation shows that nothing is secure, nothing, and you have all these incidents. This comes from a report that tracks over several months what sort of incidents are happening. When you see this, you really get frightened.

Is there a secure site? Maybe, they say, but in fact, no, nothing is secure. This is also very important, especially nowadays. We're sharing more and more personal information over the net. It's really important to think about this.

What does this have to do with Platform 3.0? I think I answered it already, but let's make it a little bit more specific. Open Platform 3.0 has a number of constituents, and Chris has introduced that to you.

I want to highlight the following clouds, the ones with the big letters in it. There is Internet-of-Things, social, mobile, cloud, big data, but let's talk about this and briefly try to figure out what it means in terms of non-functionals.

In the Internet of Things,we have all these devices, sensors, creating huge amounts of data. They're collected by very many different devices all over the place.

If this is about healthcare, you can understand that privacy must be ensured. Social security privacy is very important in that respect. And it doesn't come for free. We have to design it into the systems.

Now, big data. We have the four Vs there; Volume, Variety, Velocity, and Veracity. That already suggests a high focus on non-functionals, especially volume, performance, veracity, security, velocity, performance, and also availability, because you need this information instantaneously. When decisions have to be made based on it, it has to be there.

So non-functionals are really important for big data. We wrote a white paper about this, and it's very highly rated.

Cloud has a specific capacity of handling multi-tenant environments. So we have to make sure that the information of one tenant isn't entered in another tenant's environment. That's a very important security problem again. There are different workloads coming in parallel, because all these tenants have to have very specific types of workloads. So we have to handle it and balance it. That's a performance problem.

Non-functional aspects

Again, there are a lot of non-functional aspects. For mobile and social, the issue is that  you have to be always on, always there, accessible from anywhere. In social especially, you want to share your photos, you personal data, with your friends. So it's social security again.

It's actually very important in Platform 3.0 and it doesn't come for free. We have to design it into our model.

That's basically my presentation. I hope that you enjoyed it and that it has made you aware of this important problem. I hope that, in the next year, we can start really thinking about how to incorporate this in Platform 3.0.

Boardman: Let me introduce the panelists: Andy Jones of SOA Software, TJ Virdi from Boeing, Louis Dietvorst from Enexis, Sjoerd Hulzinga from KPN, and Frans van der Reep from Inholland University.

We want the panel to think about what they've just heard and what they would like Platform 3.0 to do next. What is actually going to be the most important, the most useful, for them, which is not necessarily the things we have thought of.

Jones: The subject of interoperability, the semantic layer, is going to be a permanent and long running problem. We're seeing some industries. for example, clinical trials data, where they can see movement in that area. Some financial services businesses are trying to abstract their information models, but without semantic alignment, the vision of the platform is going to be difficult to achieve.

Dietvorst: For my vision on Platform 3.0 and what it should support, I am very much in favor of giving the consumer or the asking party the lead, empower them. If you develop this kind of platform thinking, you should do it with your stakeholders and not for your stakeholders. And I wonder how can we attach those kind of stakeholders that they become co-creators. I don't know the answer.

Male Speaker: Neither do I, but I feel that what The Open Group should be doing next on the platform is, just as my neighbor said, keep the business perspective, the user perspective, continuously in your focus, because basically that's the only reason you're doing it.

In the presentation just now from Lydia about NFRs, you need to keep in mind that one of the most difficult, but also most important, parts of the model ought to be the security and blind spots over it. I don't disagree that they are NFRs. They are probably the most important requirements. It's where you start. That would be my idea of what to do next.

Not platform, but ecosystem

Male Speaker: Three remarks. First, I have the impression this is not a platform, but an ecosystem. So one should change the wording, number one.You should correct the wording.

Second, I should stress the business case. Why should I buy this? What problem does it solve? I don't know yet.

The third point, as the Open Group, I would welcome a lobby to make IT vendors, in a formal sense, product reliable like other industries -- cars, for example. That will do a lot for the security problem the last lady talked about. IT centers are not reliable. They are not responsible. That should change in order to be a grownup industry.

Virdi: I agree about what's been said, but I will categorize in three elements here what I am looking for from a Boeing perspective on what platform should be doing: how enterprises could create new business opportunities, how they can actually optimize their current business processes or business things, and how they can optimize the operational aspects.

So if there is a way to expedite these by having some standardized way to do things, Open Platform 3.0 would be a great forum to do that.

Boardman: Okay, thanks.Louis made the point that we need to go to the stakeholders and find out what they want. Of course, we would love if everybody in the world were a member of The Open Group, but we realize that that isn't going to be the case tomorrow, perhaps the day after, who knows. In the meantime, we're very interested in getting the perspectives of a wider audience.

So if you have things you would like to contribute, things you would like to challenge us with, questions, more about understanding, but particularly if you have ideas to contribute, you should feel free to do that. Get in touch probably via Chris, but you could also get in touch with either TJ or me as co-chairs, and put in your ideas. Anybody who contributes anything will be recognized. That was a reasonable statement, wasn't it Chris? You're official Open Group?

Is there anybody down there who has a question for this panel, raise your hand?

Duijvestijn: Your remark was that IT vendors are not reliable, but I think that you have to distinguish the layers of the stack. In the bottom layers, in the infrastructure, there is lot of reliability. Everything is very much known and has been developed for a long time.

If you look at the Gartner reports about incidents in performance and availability, what you see is that most of these happen because of process problems and application problems. That is where the focus has to be. Regarding the availability of applications, nobody ever publishes their book rate.

Boardman: Would anybody like to react to that?

Male Speaker: I totally agree with what Lydia was just saying. As soon as you go up in the stack, that's where the variation starts. That's where we need to make sure that we provide some kind of capabilities to manage that easily, so the business can make those kind of expedited way to provide business solutions on that. That's where we're actually targeting it.

The lower in the stack we go, it's already commoditized. So we're just trying to see how far high we can go and standardize those things.

Two discussions

Male Speaker: I think there are two discussions together; one discussion is about the reliability on the total [IT process], where the fault is in a [specific IT stack]. I think that's two different discussions.

I totally agree that IT, or at least IT suppliers, need to focus more on reliability when they get the service as a whole. The customers aren't interested in where in the stack the problem is. It should be reliable as a whole, not on a platform or in the presentation layer. That's a non-issue, non-operational, but a non-issue. The issue is it should be reliable, and I totally agree that IT has a long way to go in that department.

Boardman: I'm going to move on to another question, because an interesting question came up on the Tweets. The question is: "Do you think that Open Platform 3.0 will change how enterprises will work, creating new line of business applications? What impact do you see?" An interesting question. Would anybody like to endeavor to answer that?

Male Speaker: That's an excellent question actually. When creating new lines of business applications, what we're really looking for is semantic interoperability. How can you bridge the gap between social and business media kind of information, so you can utilize the concept of what's happening in the social media? Can you migrate that into a business media kind of thing and make it a more agile knowledge or information transfer.

For example, in the morning we were talking about HL7 as being very heavyweight for healthcare systems. There may be need to be some kind of an easy way to transform and share information. Those kind of things. If we provide those kind of capabilities in the platform, that will make the new line-of-business applications easier to do, as well as it will have an impact in the current systems as well.

Jones: We are seeing a trend towards line of business apps being composed from micro-apps. So there's less ownership of their own resources. And with new functionality being more focused on a particular application area, there's less utility bundling.

It also leads on to the question of what happens to the existing line of business apps. How will they exist in an enterprise, which is trying to go for a Platform 3.0 kind of strategy? Lydia's point about NFRs and the importance of the NFRs brings into light a question of applications that don't meet NFRs which are appropriate to the new world, and how you retrofit and constrain their behavior, so that they do play well in that kind of architecture. This is an interesting problem for most enterprises.

Boardman: There's another completely different granularity question here. Is there a concept of small virtualization, a virtual machine on a watch or phone?

Male Speaker: On phones and all, we have to make a compartmentalized area, where it's kind of like a sandbox. So you can consider that as a virtualization of area, where you would be doing things and then tearing that apart.

It's not similar to what virtualization is, but it's creating a sandbox in smart devices, where enterprises could utilize some of their functionality, not mingling up with what are called personal device data. Those things are actually part of the concept, and could be utilized in that way.

Architectural framework

Question: My question about virtualization is linked to whether this is just an architectural framework. Because when I hear the word platform, it's something I try to build something on, and I don't think this is something I build on. If you can, comment on the validity of the use of the word platform here.

Male Speaker: I don't care that much what it is called. If I can use it in whatever I am doing and it produces a positive outcome for me, I'm okay with it. I gave my presentation the Internet-of-Things, or the Internet of everything, or the everywhere or the Thing of Net, or the Internet of People. Whatever you want to call it, just name it, if you can identify its object that's important to you. That's okay with me. The same thing goes for Platform 3.0 or whatever.

I'm happy with whatever you want to call it. Those kinds of discussions don't really contribute to the value that you want to produce with this effort. So I am happy with anything. You don't agree?

Male Speaker: A large part of architecture is about having clear understandings and what they mean.

Male Speaker: Let me augment what was just said, and I think Dr. Harding was also alluding to this. It is in the stage where we're defining what Platform 3.0 is. One thing for sure is that we're going to be targeting it as to how you can build that architectural environment.

Whether it may have frameworks or anything is still to be determined. What we're really trying to do is provide some kind of capabilities that would expedite enterprises to build their business solutions on that. Whether it's a pure translation of a platform per se is still to be determined.

Boardman: The Internet-of-Things is still a very fuzzy definition. Here we're also looking at fuzzy definitions, and it's something that we constantly get asked questions about. What do we mean by Platform 3.0?

The reason this question is important, and I also think Sjoerd's answer to it is important, is because there are two aspects of the problem. What things do we need to tie down and define because we are architects and what things can we simply live with. As long as I know that his fish is my bicycle, I'm okay.

It's one of the things we're working on. One of the challenges we have in the Forum is what exactly are we going to try and tie down in the definition and what not? Sorry, I had to slip that one in.

I wanted to ask about trust, how important you see the issue of trust. My attention was drawn to this because I just saw a post that the European Court of Justice has announced that Google has to make it possible for any person or organization who asks for it to have Google erase all information that Google has stored anywhere about them

I wonder whether these kinds of trust issues going to become critical for the success of this kind of  ecosystem, because whether we call it a platform or not, it is an ecosystem.

Trust is important

Male Speaker: I'll try to start an answer. Trust is a very important part ever since the Internet became the backbone of all of those processes and all of those systems in those data exchanges. The trouble is that it's very easy to compromise that trust, as we have seen with the word from the NSA as exposed by Snowden. So yes, trust ought to be a part of it, but trust is probably pretty fragile the way w're approaching it right now.

Do I have a solution to that problem? No, I don't. Maybe it will come in this new ecosystem. I don't see it explicitly being addressed, but I am assuming that, between all those little clouds, there ought to be some kind of a trust relationship. That's my start of an answer.

Jones: Trust is going to be one of those permanently difficult questions. In historical times, maybe the types of organizations that were highest in trust ratings would have been perhaps democratic governments and possibly banks, neither of which have been doing particularly well in the last five years in that area.

It's going to be an ethical question for organizations who are gathering and holding data on behalf of their consumers. We know that if you put a set of terms and conditions in front of your consumers, they will probably click on "agree" without reading it. So you have to decide what trust you're going to ask for and what trust you think you can deliver on.

Data ownership and data usage is going to be quite complex. For example, in clinical trials data, you have a set of data, which can be identified against the named individual. That sounds quite fine, but you can then make that set of data so it's anonymized and is known to relate to a single individual, but can no longer identify who. Is that as private?

That data can then be summarized across groups of individuals to create an ensemble dataset. At what level of privacy are we then? It seems to quickly goes out of the scope of reason and understanding of the consumer themselves. So the responsibility for ethical behavior appears to lie with the experts, which is always quite a dangerous place.

Male Speaker: We probably all agree that trust management is a key aspect when we are converging different solutions from so many partners and suppliers. When we're talking about Internet of data, Internet-of-Things, social, and mobile, no one organization would be providing all the solutions from scratch.

So we may be utilizing stuff from different organizations or different organizational boundaries. Extending the organizational boundaries requires a very strong trust relationship, and it is very significant when you are trying to do that.

Boardman: There was a question that went through a little while ago. I'm noticing some of these questions are more questions to The Open Group than to our panel, but one I felt I could maybe turn around. The question was: "What kind of guidelines is the Forum thinking of providing?"

I'd like to do is turn that around to the panel and ask: what do you think it would be useful for us to produce? What would you like a guideline on, because there would be lots of things where you would think you don't need that, you'll figure it out for yourself. But what would actually be useful to you if we were to produce some guidelines or something that could be accepted as a standard?

Does it work?

Male Speaker: Just go to a number of companies out there and test whether it works.

Male Speaker: In terms of guidelines, you mentioned it very well about semantic interoperability. How do you exchange information between different participants in an ecosystem or things built on a platform.

The other thing is how you can standardize things that are yet to be standardized. There's unstructured data. There are things that need to be interrogated through that unstructured data. What are the guiding principles and guidelines that would do those things? So maybe in those areas, Platform 3.0 with the participations from these Forum members, can advance and work on it.

Jones: I think contract, composition, and accumulation. If an application is delivering service to its end users by combining dozens of complementary services, each of which has a separate contract, what contract can it then offer to its end user?

Boardman: Does the platform plan to define guidelines and directions to define application programming interfaces (APIs) and data models or specific domains? Also, how are you integrating with major industry reference models?

Just for the information, some of this is work of other parts of The Open Group's work around industry domain reference models and that kind of thing. But in general, one of the things we've said from the Platform, from the Forum, is that as much as possible, we want to collate what is out there in terms of standards, both in APIs, data models, open data, etc.

We're desperate not to go and reproduce anybody else's work. So we are looking to see what's out there, so the guideline would, as far as possible, help to understand what was available in which domain, whether that was a functional domain, technical domain, or whatever. I just thought I would answer those because we can't really ask the panel that.

We said that the session would be about dealing with realizing business value, and we've talked around issues related to that, depending on your own personal take. But I'd like to ask the members of the panel, and I'd like all of you to try and come up with an answer to it: What do you see are the things that are critical to being able to deliver business value in this kind of ecosystem?

I keep saying ecosystem, not to be nice to Frans, I am never nice to Frans, but because I think that that captures what we are talking about better. So do you want to start TJ? What are you looking for in terms of value?

Virdi: No single organization would be able to actually tap into all the advancement that's happening in technologies, processes, and other areas where business could utilize those things so quickly. The expectations from business values or businesses to provide new solutions in real-time, information exchange, and all those things are the norm now.

We can provide some of those as a baseline to provide as maybe foundational aspects to business to realize those new things what we are looking as in social media or some other places, where things are getting exchanged so quickly, and the kind of payload they have is a very small payload in terms of information exchange.

So keeping the integrity of information, as well as sharing the information with the right people at the right time and in the right venue, is really the key when we can provide those kind of enabling capabilities.

Ease of change

Jones: In Lydia's presentation, at the end, she added the ease of use requirement as the 401st. I think the 402nd is ease of change and the speed of change. Business value pretty much relies on dynamism, and it will become even more so. Platforms have to be architected in a way that they are sufficiently understood that they can change quickly, but predictably, maintaining the NFRs.

Dietvorst: One of the reasons why I would want to adopt this new ecosystem is that it gives me enough feeling that it is a reliable product. What we know from the energy system innovations we've done the last three or four years is that the way you enable and empower communities is to build up the trust themselves, locally, like you and your neighbor, or people who are close in proximity. Then, it's very easy to build trust.

Some call it social evidence. I know you, you know me, so I trust you. You are my neighbor and together we build a community. But the wider this distance is, the less easy it is to trust each other. That's something you need to build in into the whole concept. How do you get the trust if it is something that's a global concept. It seems hardly possible.

van der Reep: This ecosystem, or whatever you're going to call it, needs to bring the change, the rate of change. "Change is life" is a well-known saying, but lightning-fast change is the fact of life right now, with things like social and mobile specifically.

One Twitter storm and the world has a very different view of your company, of your business. Literally, it can happen in minutes. This development ought to address that, and also provide the relevant hooks, if you will, for businesses to deal with that. So the rate of change is what I would like to see addressed in Platform 3.0, the ecosystem.

Male Speaker: It should be cheap and reliable, it should allow for change, for example Cognition-as-a-Service, and it should hide complexity for those "stupid businesspeople" and make it simple.

Boardman: I want to pick up on something that Frans just said because it connects to a question I was going to ask anyway. People sometimes ask us why the particular five technologies that we have named in the Forum: cloud, big data, big-data analysis, social, mobile, and the Internet-of-Things? It's a good question, because fundamental to our ideas in the Forum that it's not just about those five things. Other things can come along and be adopted.

One of the things that we had played with at the beginning and decided not to include, just on the basis of a feeling about lack of maturity, was cognitive computing. Then, here comes Frans and just mentions cognitive things.

I want to ask the panel: "Do you have a view on cognitive computing? Where is it? When we can expect it to be something we could incorporate? Is it something that should be built into the platform, or is it maybe just tangential to the platform?" Any thoughts?

Male Speaker: I did a speech on this last week. In order to create meaningful customer interaction, what we used to call center or whatever, that is where the cognition comes in. That's a very big market and there's no reason not to include it in the lower levels of the platform and to make it into cloud.

We have lots of examples already in the Netherlands that ICT devices recognize emotions and from recognizing speech. Recognizing emotion, you can optimize the matching of the company with the customer, and you can hide complexity. I think there's a big market for that.

What the business wants

Virdi: We need to look at it in the context of what business wants to do with that. It could be enabling things that could be what I consider as proprietary things, which may not be part of the platform for others to utilize. So we have to balance out what would be the enabling things we can provide as a base of foundation for everyone to utilize. Or companies can build on top of it what values it would provide. We probably have to do a little bit further assessment on that.

Male Speaker: I'd like to follow up on this notion of cognitive computing, the notion that maybe objects are self-aware, as opposed to being dumb -- self-aware being an object, a sensor that's aware of its neighbor. When a neighbor goes away, it can find other neighbors. Quite simple as opposed to a bar code.

We see that all the time. We have kids that are civil engineers and they pour it in concrete all the time. In terms of cost, in terms of being able to have the discussion, it's something that's in front of us all the time. So at this time, should we probably think about at least the binary aspect of having self-aware sensors as opposed to dumb sensors?

Male Speaker: From aviation perspective, there are some areas where dumb devices would be there, as well as active devices. There are some passive sensor devices where you can just interrogate them when you request and there are some devices that are active, constantly sending sensor messages. Both are there in terms of utilization for business to create new business solutions.

Both of them are going to be there, and it depends upon what business needs are to support those things. Probably we could provide some ways to standardize some of those and some other specifications. For example, an ATA, for aviation. They're doing that already. Also, in healthcare, there's HL7, looking for doing some smart sensor devices to exchange information as well. So some work is already happening in the industry.

There are so many business solutions that have already been built on those. Maybe they're a little bit more proprietary. So a platform could provide some ways to provide a standard base to exchange that information. It may be some things relate to guidelines and how you can exchange information in those active and passive sensor devices.

Jones: I'm certainly all in favor of devices in the field being able to tell you what they're doing and how they think they're feeling. I have an interest in complex consumer devices in retail and other field locations, especially self-service kiosks, and in that field quite a lot of effort has been spent trying to infer the states of devices by their behavior, rather than just having them tell you what's going on, which should be so much easier.

Male Speaker: Of course, it depends on where the boundary is between aware and not aware. If there is thermometer in the field and it sends data that it's 15 degrees centigrade, for example, do I really want to know whether it thinks it's chilly or not? I'm not really sure about it.

I'd have to think about it a long time to get a clear answer on whether ther's a benefit in self-aware devices in those kinds of applications. I can understand that there will be an advantage in self-aware sensor devices, but I struggle a little to see any pattern or similarities in those circumstances.

I could come up with use cases, but I don't think it's very easy to come up with a certain set of rules that leads to the determination whether or not a self-aware device is applicable in that particular situation. It's a good question. I think it deserves some more thought, but I can't come up with a better answer than that right now.

Case studies

Skilton: I just wanted to add to the embedded question, because I thought it was a very good one. Three case studies happened to me recently. I was doing some work with Rolls Royce and the MH370,  the flight that went down. One of the key things about the flight was that the engines had telemetry built in. TJ, you're more qualified to talk about this than I am, but essentially there was information that was embedded in the telemetry of the technology of the plane.

As we know from the mass media that reported on that, that they were able to analyze from some of the data potentially what was going on in the flight. Clearly, with the band connection, it was the satellite data that was used to project it was going south, rather than north.

So one of the lessons there was that smart information built into the object was of value. Clearly, there was a lesson learned there.

With Coca Cola, for example, what's very interesting in retail is that a lot of the shops now have embedded sensors in the cooler systems or into products that are in the warehouse or on stock. Now, you're getting that kind of intelligence over RFID coming back into the supply chain to do backfilling, reordering, and stuff like that. So all of this I see is smart.

Another one is image recognition when you go into a car park court. You have your face being scanned in, whether you want it or not. Potentially, they can do advertising in context. These are all smart feedback loops that are going on in these ecosystems and are happening right now.

There are real equations of value in doing that. I was just looking at the Open Automotive Alliance. We've done some work with them around connected car forecast. Embedded technology in the dashboard is going to be something that is going to be coming in the next three to five years with BMW, Jaguar Land Rover, and Volvo. All the major car players are doing this right now.

So Open Platform 3.0 for me is riding that wave of understanding where the  intelligence and the feedback mechanisms work within each of the supply chains, within each of the contexts, either in the plane, in the shop, or whatever, starting to get intelligence built in.

We talk about big data and small data at the university that I work at. At the moment, we're moving from a big-data era, which is analytics, static, and analyzing the process in situ. Most likely it's Amazon sort of purchasing recommendations or advertisement that you see on your browser today.

We 're moving to a small-data era, which is where you have very much data in context of what's going on in the events at that time. I would expect this with embedded technologies. The feedback loops are going to happen within each of the traditional supply chains and will start to build that strength.

The issue for The Open Group is to capture the sort of standards of interoperability and connectivity much like what Boeing is already leading with, with the automotive sector , and with the airline sector. It's riding that wave, because the value of bringing that feedback into context, the small-data context is where the future lies.

Infrastructure needed

Male Speaker: I totally agree. Not only are the devices or individual components getting smarter, but that requires infrastructures to be there to utilize that sensing information in a proper way. From the Platform 3.0 guidelines or specifications perspective, determining how you can utilize some devices, which are already smart, and others, which are still considered to be legacy, and how you can bridge those gap would be a good thing to do.

Boardman: Would anyone like to add anything, closing remarks?

Jones: Everybody's perspective and everybody's context is going to be slightly different. We talked about whether it's a platform ora framework. In the end there will be a built universal 3.0 Platform, but everybody will still have a different view and a different perspective of what it does and what it means to them.

Male Speaker: My suggestion would be that, if you're going to continue with this ecosystem, try to built it up locally, in a locally controlled environment, where you can experiment and see what happens. Do it at many places at the same time in the world, and let the factors be proof of the pudding.

Male Speaker: Whatever you are going to call it, keep to 3.0, that sounds snappy, but just get the beneficiaries in, get the businesses in, and get the users in.

Male Speaker: The more open, the more a commodity it will be. That means that no company can get profit from it. In the end, human interaction and stewardship will enter the market. If you come to London city airport and you find your way in the Tube, there is a human being there who helps you into the system. That becomes very important as well. I think you need to do both, stewardship and these kinds of ecosystems that spread complexity.

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About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"Cloud4U builds software services that help people build DevOps platforms for cloud-based software and using our platform people can draw a picture of the system, network, software," explained Kihyeon Kim, CEO and Head of R&D at Cloud4U, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.

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@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
This is the time of year when everyone makes his or her predictions for 2018. I have my predictions as well, but wanted to do something a bit more fun. So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s. There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies! I decided to review the most popular sci-fi mo...
Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Copying off since 2012, rather than thinking up my own, I figured I’d regurgitate what many others expect to happen. Top 10 Cyber Security Predictions for 2018 – Infosec Institute kicks off this year’s Top 10, Top 10 list with a look back at their 2017 predictions (AI, IoT, etc.) and dives head first into 2018 noting that Ransomware will be the most dangerous threat to organizations worldwide; cryptocurrency will attract fraudsters looking to mine; cloud security will (ag...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the development process, accelerating application delivery times, and ensuring that developers will become hero...
A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business. For example, the new IKEA® shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes – no trip to a crowded megastore necessary. Marriott® deployed virtual reality for customers to see its hot...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun. My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but ...
For better or worse, big data has irrevocably altered the digital landscape. The explosion in variety, velocity, volume and value of information presents an abundance of previously unimaginable opportunity. But it also creates a number of challenges that need to be successfully navigated. This reshaped technical world poses the following question to organizations: do you risk presenting, stale, incorrect or erroneous data to your customers? Because, with 2.5 quintillion bytes of data now being created every day, finding a way to manage and harness such potential is a new experience for everyo...
Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. If you’re still reading, you know that the FCC voted to repeal Net Neutrality rules (aka the Open Internet) and replace it with the “Restoring Internet Freedom” order. The outcry from the Open Internet camp has been loud, hyperbolic, hypothetical, and mostly based on the fun...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infras...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.