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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Why the Cloud Is Disrupting Everything
Cloud is accelerating disruption by changing how data centers deploy, develop & consume everything from software & hardware

Is it just me, or has there been an explosion of buzz words lately? Don't get me wrong, the IT industry innovates at a crazy pace normally, but it seems that things have been evolving faster than ever and that a fundamental change in the way things are done is underway. We can attribute this change to one thing: the cloud. Cloud computing is by no means new, but in 2014 it has come into its own.

Cloud computing is accelerating disruption by changing how data centers deploy, develop and consume everything from software and hardware,  to how they offer products and services to their customers.

Let's take a look at a few of these hot technologies and why you'll be adopting some of them, whether you realize it now or not.

Software-Defined Networking (SDN) - What Is It Anyway?
There are many different descriptions of SDN floating around, partly because this is relatively new technology, and it means different things to different vendors. Until the market matures, this confusion will probably persist, at least for a while. The following explanation provides a good foundation for understanding SDN.

SDN decouples the system that makes decisions about where traffic is sent (the control plane) from the underlying systems that forward traffic to the selected destination (the data plane). The inventors and vendors of these systems claim that this simplifies networking.[1] Through the controller, network administrators can quickly and easily make and push out decisions on how the underlying systems (switches, routers) of the forwarding plane will handle the traffic.

SDN requires some method for the control plane to communicate with the data plane. One such mechanism, OpenFlow, is often misunderstood to be equivalent to SDN, but other mechanisms could also fit into the concept.

By separating the control plane from the forwarding planes, data centers can reduce costs and provide better agility, and who wouldn't want or need that? It does this by:

  1. Reducing reliance on expensive purpose-built, ASIC-based networking hardware and associated pay-as-you-grow models that often result in costly overprovisioning. In other words, you can unlock more value from your network.
  2. SDNs provide increased programmability that enables easier network scalability and system design and management
  3. Agility and flexibility. Everybody needs it, everybody wants it, SDN can deliver it. SDN enables organizations to quickly deploy new infrastructure, applications, and services faster than a traditional network would allow.

OpenFlow
Often people use OpenFlow and SDN interchangeably, but they are not the same. OpenFlow is only a one element in the overall SDN architecture. OpenFlow is an open standard for a communications protocol that enables the control plane to interact with the forwarding plane. As an open standard it's steered by the OpenFlow Consortium. OpenFlow is not the only protocol available or in development for SDN. The open source network OS, ONOS, led by The Open Networking Lab (ON.Lab) is another option.

Network Functions Virtualization (NFV)
This is another term that can mean different things to different people, depending on the industry. For our purposes, we'll focus on what it means to the telecom industry. To understand what has propelled the development of NVF, let's take a look at how the telecom industry has traditionally deployed their networks. For more than 30 years, telecoms have been relying on specially built systems, some of which saw them developing their own ASICs (via Cisco, F5 or Juniper) and proprietary operating systems (Cisco IOS, for example), and then having that technology built into base stations, routers and Ethernet switches, all optimized for their use. The proprietary nature of all of this translates into very expensive systems and slower development cycles.

Fast forward to today's NFV initiative, which is spearheaded by several of the major telecommunications service providers. The value of NFV is in creating a standards-based approach to virtualizing key telecom applications, radically changing the way telecom networks are built and managed. By doing this, NFV enables those apps to run on industry standard servers. And that of course translates into big cost savings and more flexibility than was previously possible.

What has made NVF suitable for use with commercial off-the shelf (COTS) equipment are the advances made in underlying technology including SDN, faster fabrics (40Gb Ethernet), and more powerful processors.

NFV can be implemented without SDN, although the two solutions can work together. NFV is able to support SDN by providing the infrastructure upon which the SDN software can be run. Both technologies share a common objective, and that is to run on lower cost COTS servers and switches.

Source: etsi.org, whitepaper, Network Functions Virtualization:  An Introduction, Benefits, Enablers, Challenges & Call for Action, Oct. 2012

The OpenCompute Project (OCP)
The OCP is a Facebook-led initiative to build computing infrastructures that are energy efficient, easily scalable and low cost. The initiative was born out of the design and build of the massive Facebook data center based in Prineville, Oregon. Following in the footsteps of open source software, the OpenCompute designs are open, shared and available for all to use. The OCP includes software, servers, storage, networking, and data center designs. By utilizing OCP open hardware designs, the OCP claims the Facebook Prineville data center delivered 38 percent better efficiency and was 24 percent less expensive to build and run than other state-of-the-art data centers that use proprietary components. Pretty compelling stuff.

As you can see, there are recurring themes spanning all the aforementioned technologies. In case you missed them: low-cost, energy efficient, non-proprietary, open, scalable, flexible, and agile. Even if you are not looking at redesigning your data center now, you may need to in order to stay competitive.

No matter what technology you choose to deploy, one thing is for sure, the cloud is stressing I/O and I/O bottlenecks will be shifted from where they are today. The further away you get from processing, latency becomes more of a challenge. To plan for the barrage of new technology that's coming your way, look for technologies that reduce latency such as RDMA over Converged Ethernet (RoCE). Also seek out solutions that enable flexible usage of resources and that don't lock you into long-term commitments such as specialized appliances, infrastructure and proprietary software so that you are in a better position to take advantage of new innovations as they become available. Now strap yourself in and get ready for the ride.

Reference:

1.       Open Networking Foundation: "Software-Defined Networking: The New Norm for Networksm" April 13, 2012. Retrieved August 22, 2013.

About Barbara Porter
Barbara Porter is Senior Product Marketing Manager at Emulex. She has been with Emulex since 2009, bringing more than 15 years of experience to the company. Prior to Emulex, she was product line manager at Quantum, and software marketing manager at MSC Software. Barbara holds of Bachelor of Commerce degree from Griffith University in Australia.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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