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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Salesforce.com Delivers Journey Builder for Apps, Defining the New Frontier for Customer Engagement in the Age of Mobile Apps
Journey Builder for Apps is the first solution that empowers any company to deliver personalized customer journeys directly from mobile apps--creating interactive experiences that drive brand engagement and loyalty

INDIANAPOLIS, Sept. 23, 2014 /PRNewswire/ -- CONNECTIONS 2014 -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today delivered Journey Builder for Apps, defining the new frontier for customer engagement in the age of mobile apps. Journey Builder for Apps is the first solution that empowers any company to deliver personalized customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty. With Journey Builder for Apps, any company can now unleash the power of the world's #1 CRM platform to seamlessly connect the customer journey across sales, service, marketing and communities. Companies including Fitbit, Sony PlayStation, HSN, SkyMall and Luxury Retreats are transforming from campaign-focused marketing to personalized 1:1 customer journeys to connect with customers in entirely new ways.

Comments on the News

  • "Mobile apps have changed everything," said Scott McCorkle, CEO, Salesforce ExactTarget Marketing Cloud. "Apps are how we run our lives, they converge the physical and digital worlds and they open up an entirely new world of opportunities for marketers to connect with customers. With Journey Builder for Apps, now every app can take customers on a journey, not just take up space on a phone or tablet."
  • "Fitbit® is dedicated to helping people lead healthier, more active lives," said Tim Rosa, VP Global Marketing, Fitbit. "To do that, we put the customer journey at the center of our business, delivering personalized communications when a user buys a Fitbit product, activates their device, downloads the mobile app and when they start tracking their activity, weight and sleep. Journey Builder for Apps allows Fitbit to connect customer journeys to our apps."
  • "At Sony PlayStation, we are committed to creating and optimizing 1:1 customer journeys across all channels and devices," said Sabine Vanin, CRM manager, Sony PlayStation. "The Marketing Cloud enables us to analyze in-game data to deliver personalized content across digital channels and connect with gamers in entirely new ways."
  • "As the leading interactive entertainment and lifestyle retailer, it is imperative that we listen to our customers in real-time to make sure we are providing a highly relevant and personalized experience," said Annemarie Frank, VP Consumer Marketing for HSN. "Working with ExactTarget Marketing Cloud supports our boundaryless retail strategy to deliver customized customer experiences across all our platforms."
  • "Since apps are now core to every customer's life, they also need to be core to every company's customer engagement strategy," said Gerry Murray, Research Manager, IDC. "Salesforce ExactTarget Marketing Cloud is raising the stakes with Journey Builder for Apps by allowing every company to deliver personalized customer experiences that drive app adoption, usage, and in turn more loyal customers."

Journey Builder for Apps—Defining the New Frontier for Customer Engagement
We are in the midst of a mobile revolution. There are currently a combined 2.2 million apps available on the Apple App Store and Google Play. And in 2013, people downloaded 80 billion apps, a number that will grow to 160 billion by 2017, according to eMarketer. Apps and devices are essential to every customer's life, and every company's strategy.

To succeed in the age of mobile apps, companies know they need to do more than just launch an app. They need to deliver engaging customer journeys, with compelling and relevant app experiences that build binding relationships with customers.

Now Any Company Can Connect Customer Journeys to Their Mobile Apps
Journey Builder for Apps is the first solution that empowers any company to deliver personalized customer journeys directly from mobile apps. Now every app can take customers on a journey, not just take up space on a phone or tablet. Journey Builder for Apps connects customer journeys to apps, products and locations like never before—from driving downloads with personalized emails, mobile messages or ads to building new customer relationships by communicating 1:1 in-app or through a connected device.

With Journey Builder for Apps, now any company can stand out in the age of mobile apps with solutions that:

  • Create and plan customer app journeys—Companies can now map out customer journeys with simple, intuitive Journey Maps, and then activate those journeys inside mobile apps and across any digital channel with a single click. Journeys can be triggered by any interaction with the app and users will receive personalized communications based on choices they make and actions they take in apps, on websites, or through any other digital interaction with a brand. 
  • Drive app downloads and engagement—Marketers can drive multi-channel marketing across channels like email and social advertising to drive app downloads, create mobile notifications to drive app adoption and publish targeted in-app content to drive deeper app engagement.
  • Build journeys fast with Journey Templates—Pre-built journeys help companies boost app downloads, on-board new app users with a great first experience, increase app engagement with personalized content and optimize customer engagement with analytics.
  • Connect apps to any customer interaction—Automated triggers can publish new content based upon the context of the customer, including updated loyalty program data or recent app usage. In addition, companies can set up wait times, decision splits and custom triggers that leverage real-time data across sales, marketing, service and communities.
  • Connect locations and products to the journey—Customer journeys can also be triggered based on data from geo-fencing, beacons and wearable devices. The Journey Builder for Apps SDK and Salesforce1 Platform service Heroku offer powerful and easy ways for companies to integrate connected spaces and products into their apps.
  • Build, scale and deploy engaging, transformational apps—Also announced today, Heroku DX provides companies and their developers with a single end-to-end platform for building engaging apps that utilize Journey Builder for Apps. Heroku DX's new Dashboard + Metrics, database analytics and Heroku Button allow developers to create the next wave of engaging mobile apps faster and easier.

Seamlessly Connect Customer Journeys Across Sales, Service, Marketing and Communities with the World's #1 CRM Platform
With Journey Builder for Apps, any company can unleash the power of the world's #1 CRM platform to seamlessly connect the customer journey across sales, service, marketing and communities. Powered by the Salesforce1 Platform, Journey Builder for Apps is connected to the essential business processes and data in Salesforce CRM.

  • Sales promotions and offers can be shared with customers based on triggers such as an abandoned shopping cart, achieving a milestone or viewing specific content. If a customer views the same sweater on an app multiple times, a trigger can initiate a message with a targeted discount to encourage the purchase.
  • Service agents can now engage with customers based on real-time triggers from an app to deliver personalized 1:1 customer service and guide the customer to the next step of their the journey. For example, when a customer support case is closed in the Service Cloud, it can trigger a request for the customer to rate the service experience. If the consumer rates the customer experience above a certain score, it can prompt them to leave a review on the company's website or on Yelp.
  • Marketers can now personalize app experiences for users based on actions such as buying concert tickets, entering a location or pairing their app with a device. If a user checks a band's concert dates without purchasing tickets, a marketer could use Journey Builder to set up a trigger that proactively sends updates as new tour dates  - are scheduled.
  • Communities can now easily become part of a customer journey. For example, when a runner achieves a goal, a trigger within Journey Builder can be initiated directly from a wearable device, inviting the customer to join new competitive running groups. Salesforce.com is also announcing new Community Templates for marketers today. With Community Templates, business users can quickly launch new community pages that personalize content for each user while delivering a trusted and mobile-optimized experience.

Global Leaders Deliver 1:1 Customer Journeys at Scale with Salesforce ExactTarget Marketing Cloud
ExactTarget Marketing Cloud, the platform for 1:1 customer journeys, accelerates the marketing of global leaders including Sony PlayStation, HSN, SkyMall and Luxury Retreats. The ExactTarget Marketing Cloud enables marketers to build a single view of the customer, plan and optimize the customer journey, deliver personalized content across channels and devices, and measure the impact on their business.

Pricing & Availability

  • ExactTarget Marketing Cloud Journey Builder for Apps is generally available today for customers.
  • Pricing for Journey Builder for Apps starts at $12,500 per year for a subscription license.

Additional resources:

About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the platform for 1:1 customer journeys, connecting companies with customers in whole new ways. Learn more at www.exacttarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.

About salesforce.com
Salesforce.com is the world's largest provider of customer relationship management (CRM) software. For more information about salesforce.com (CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

© 2014 salesforce.com, inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other brands featured herein may be trademarks of their respective owners.

SOURCE salesforce.com

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
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Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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