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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


The Big Benefits of Thinking Small By @GoClio | @CloudExpo [#Cloud]
Why building a vertical-focused product was the best decision I ever made

Case Study: The Big Benefits of Thinking Small

It had always been a dream to start a company with my childhood best friend, Rian Gauvreau, but we hadn't been able to truly find a business model that worked for us. In 2007, cloud computing was just beginning to make waves, and while many recognized the opportunities that the cloud presented for business, most were quick to go for the "one size fits all" model seen in traditional enterprise technology solutions.

That same year, we began to see a need for a platform within the legal industry that could increase efficiency, saving lawyers both time and money.

When we founded Clio, a cloud-based practice management solution for lawyers, many were quick to question our move to build a product for such a niche customer base. Why go for one specific audience, when the numbers were so much greater if you created a tool for all kinds of businesses?

While at the time, we recognized we were taking a risk, we also saw the potential in targeting a specific audience with a cloud-based solution. In the seven years since we launched our SaaS platform for law firms, building a vertical product has proven to be a winning strategy; here are four reasons why:

1. Lower Customer Acquisition Rates and Higher Market Share
Vertically focused SaaS companies are able to capture disproportionately large shares of their markets as a side-effect of the "winner-takes-most" dynamics seen in horizontal markets.

A number of leading companies serve as examples of the clear advantage of targeting a highly specialized audience. In the wellness industry, MINDBODY has penetrated over one third of the yoga studio market with its practice management software; and in the global life sciences sphere, Veeva Systems, has achieved one third market share since launching in 2007.

To further compound that advantage, customer acquisition costs have proven to be lower for vertically focused SaaScompanies. Gordon Ritter of Emergence Capital says his portfolio companies have seen customer acquisition costs reduced as much as 75 percent for vertical products. A main factor in reducing acquisition costs and driving high growth for these vertical cloud solutions is the ability to offer specialized, compelling marketing campaigns - a luxury that horizontal products don't have.

When Clio first launched in 2007, the legal industry turned to a small handful of technology writers and bloggers for advice and technology news. Early coverage from this group of influencers earned us instant mindshare and credibility, as well as a raft of new customers. Such dramatic market ownership would be much less likely when competing for market share across the board.

2. Increased Trust = Increased Lifetime Value
Nearly a decade ago, Kathy Sierra urged marketers to "Quit telling us how great you are, and start telling us how you plan to deliver something that helps the user become greater". This advice still rings true today. Focusing on one type of user allowed us to deliver a product that truly improved the life of our customers.

Vertical-specific businesses, especially the smaller set, are looking for more than just software - they are seeking out direction on how to run a successful business in today's world. Becoming a trusted resource by leveraging the expertise gained in tailoring your product to a specific industry is invaluable compared to a generic offering. You can build out this expertise with added offerings such as industry data, monthly webinars, and customer conferences.

Once you've established a deep trust with this market, it's feasible that in the future they would trust you to deliver services that would allow you to grow the lifetime value of your customers.

3. The Myth of the "Small" Niche Market
When we started out, entrepreneurs and venture capitalists associated the phrase "niche market" with smaller opportunities and returns. Today, a range of players have shown that vertical markets hold incredible potential for upward revenue.

For example, in 2012, Mindbody generated $32.5 million of revenue from nearly 18,000 subscribers, and Veeva Systems grew its annual revenue last year by 62% for a total of $210M. With messaging and product offerings that directly resonate with one demographic, these specialized SaaS providers show that niche markets have great opportunity to drive desirable economics.

At Clio, becoming a trusted provider means that we could offer our customer a broader scope of solutions in the future, giving us upward revenue potential that would be impossible in a horizontal market.

4. Horizontal: A Race to the Bottom
Though we couldn't have predicted this when we started, the marketplace for one-size-fits-all SaaS services has essentially become a race to the bottom. That's because price quickly becomes the key differentiator for generic products that are easily targeted by competitors.

In the marketing automation space, Constant Contact, Mailchimp and CampaignMonitor are just a few examples of horizontal players that face a high level of downward pricing pressure to compete on a similar offering. Had these companies focused on developing more specialized marketing products, such as turnkey solutions for independent designers or home improvement professionals, they may have ended up with a wider depth of services at a higher value.

The Road Less Traveled
When it came to one of the most critical early decisions in our company, we took a risk that ended up being our ticket to success.

Building our product around law firms helped us gain product clarity and traction. We also figured that cracking the legal industry nut - one that is difficult to win over in terms of software adoption - would position us to take on other industries in the future.

I've cited law, yoga and life sciences as just a few examples of the successful penetration of vertical SaaS. Over the coming years we will see many more traditional industries transformed by tailored products built by companies that take the time to really understand what they need in an evolving world driven by ever-changing technology.

About Jack Newton
Jack Newton is the CEO and co-founder of Clio, the most comprehensive cloud-based practice management platform for the legal industry. Learn more at www.clio.com or follow @goclio.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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