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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Omnichannel Digital Transformation By @TheEbizWizard | @CloudExpo [#Cloud]
Channels are for marketing, sales, product distribution, or delivery of services, but the common element is always communication

Omnichannel Digital Transformation for Everyone

With the explosion of consumer technology options, digital transformation has upended retail more so than any other industry. From the retailer’s perspective, every device, every app, every digital interaction is an opportunity to communicate a brand, to present a value proposition, and most importantly, to drive home a sale.

Perhaps the most important lesson these retailers learned from the dot.com explosion of the 1990s is that the web was first and foremost a marketing channel – a way of connecting seller to buyer. With this realization, retailers now had the appropriate context for extending multichannel retail strategies. After all, catalog, call center, and in-store were familiar, tried-and-true retail channels, and the web simply added one more. (See this article I wrote back in 2001 for some insight into the multichannel strategy of the day.)

Today, digital is the word we use for the pandemonium of technology-centric marketing channels, as mobile apps, social media, and the Internet of Things (IoT) explode the number and variety of possible ways for reaching increasingly jaded and digital-weary customers. In such a noisy environment, now-traditional multichannel strategies – offering the ability for individual consumers to switch from one channel to another – no longer satisfy the behavior or preferences of most consumers.

Instead, customers want omnichannel marketing from the companies they interact with. Today’s consumers are fed up with disconnected multichannel strategies. Instead, people are visiting stores with their phone in hand, comparison shopping as they stroll through the mall, a practice known as showrooming. They are also watching television clutching their iPads, live tweeting their favorite shows. As technology channels proliferate, opportunities to use them in concert become the norm.

As our devices continue their inexorable march to greater variety and maturity, customer preferences represent the cutting edge, driving enterprises to accelerate their digital transformation initiatives to offer unified omnichannel interactions. However, this transformation goes well beyond retail, and even beyond B2C to the B2B world, as consumerization of enterprise technology takes hold in office buildings, factories, supply chains, and logistics networks around the globe.

Breaking down the Marketing Channel

The Wikipedia definition of marketing channel lumps it in with sales and distribution channels at the business strategy level. In this context, franchising (say by a fast food or hotel chain) is a marketing channel, as are selling through distributors or value-added resellers (VARs). Generally speaking, however, that’s not the meaning of channel we’re talking about in this Cortex. Instead, we’re focusing more on the customer touchpoint – the mechanism for interaction with the customer.

In retail, traditional channels include in-store, catalog, and phone sales – and then add the web for a standard multichannel marketing strategy. Note that even before the web hit the scene, there were occasions where customers interacted with companies via two or more channels at once: for example, ordering from a print catalog via phone instead of mailing in the order, or bringing a catalog to a store to comparison shop. Such channel combinations are now rolled into today’s definition of omnichannel.

Social media have also shifted the definition of a marketing channel, as companies treat each social media app as a separate channel in its own right. The result: companies must now hammer out Twitter strategies and Facebook strategies and Pinterest strategies and so on and so on, forever trying to keep up with an increasingly fickle and skeptical audience. And woe to the company who confuses one social media channel with another, as treating Pinterest as though it were Twitter (or vice-versa) is a surefire way to alienate your customers.

In fact, treating multiple related channels as though they were a single channel is not just a rookie mistake, as the playing field continues to change at a rapid pace. Do you have one mobile channel strategy? Or do you need several, one for each app your customers might use to interact with you? Do you have one chat strategy, or a separate Facebook chat vs. web chat strategy? Is your Facebook chat strategy different for mobile and web? Is it different from your Facebook app strategy? And even if you manage to answer all these questions, what about that new social media app that is going to be all the rage next year?

Next, add the IoT to the mix. Do you need an Apple Watch channel strategy? How about a Nest thermostat channel strategy? Again, don’t make the mistake of lumping these together in a way that doesn’t take into account the different preferences and expectations of your audience – they may be willing to get fitness alerts from a smart watch but not from a thermostat.

In the end, this combined fragmentation and proliferation of marketing channels waters down the entire notion of a strategy. After all, strategies are meant to be long-term plans for achieving the goals of the organization. The finer you slice your channel strategies, the less in touch with your overall business strategy you become.

This need for a unified channel strategy in the face of such proliferation of technology-based options is the motivating force behind omnichannel marketing strategies. Remember, the digital story always begins with customer preferences and behavior, and customers don’t want fragmented channel strategies from the companies they interact with. An omnichannel strategy reflects this fact, pulling together individual channels into a coherent whole, taking into account the fundamental differences among channels while simultaneously recognizing the customer-driven priority to present a single, unified channel.

Omnichannel Beyond Retail

Consumers are driving digital transformation to be sure, but that doesn’t mean that only B2C companies are subject to such transformation. Remember that in the end, we are all consumers, and the public at large to which we all belong demands increasingly seamless, high performance interactions with the companies we deal with, regardless of whether we are at home or at work, or whether we are shopping for something or conducting some other kind of business interaction.

Media companies are perhaps neck-and-neck with retail in their adoption of omnichannel strategies, as increasingly common two-screen viewing behavior would suggest. Today, the proliferation of media choices is exploding, as streaming video increasingly takes place away from the television, and content separates from the media that deliver it.

Healthcare is another omnichannel success story – or at least, story in progress. Physicians and other healthcare professionals now have a wide range of digital choices, from smartphones to tablet-based apps to an increasing variety of digital-enabled medical devices. It shouldn’t matter whether the doctor is at her desk, in a hospital room, or viewing the output of a CAT scan – she should have a single, patient-focused view that unifies all channels. In other words, patient-centered care should be thought of as an example of an omnichannel strategy.

Furthermore, the democratization of technology and the corresponding consumerization of enterprise IT are driving omnichannel strategies within enterprises of all sorts, as app stores and bring-your-own-device (BYOD) initiatives upend traditional approaches for delivering technology capabilities to employees. We expect companies to present a unified, high-performance, omnichannel experience to us regardless of whether we are in the role of employee or consumer. Furthermore, as millennials hit the workforce, they will settle for nothing less.

The Intellyx Take – The Most Important Channel of All

We may use channels for marketing, sales, product distribution, or delivery of services – but even with this expanding diversity, the common element across all channels is always communication. As in human communication. The more technology we layer onto the digital experience and the more we automate interactions with people, the greater the customer need and desire for true, person-to-person interaction.

The most important channel, of course, is face-to-face. Whether it be interactions with a sales clerk, or with your physician, or even with the fellow who delivers your packages, face-to-face interactions are the way even the largest organizations humanize their relationships with customers. Remember, the digital story today is about customer behavior and preferences. Sometimes we want automated, self-service interactions to be sure – but we always want the option of human interaction.

Every omnichannel strategy, therefore, must reflect this fundamental principle. As you list all the individual channels you must support, never forget to include the one that may not involve any technology at all. A simple handshake, smile, and respectful conversation trumps the most high tech technology channel every time.

Intellyx advises companies on their digital transformation initiatives and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Robert Couse-Baker.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

@ThingsExpo Blogs
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
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Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as th...
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