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iBeacon Protocol, #API and the #InternetOfThings | @ThingsExpo #IoT #BigData
How Beacons and the iBeacon Protocol Fit With the API and the Internet of Things

How Beacons and the iBeacon Protocol Fit With the API and the Internet of Things

By Jennifer Riggins

Forbes called 2015, the Year of the Mobile Beacon.  AdWeek talks about how beacons are already influencing the way we networkget drunkvacationshop, and even how we buy sausage. Ten experts at Marketing Land predicted that this year the whole world of mobile marketing will become acutely location-aware. Plus, if Google, Apple, and Facebook are betting on it, shouldn't you? We'll dive in and learn how beacons interact with APIs, how the different beacon protocols work, and what makes for a quality beacon experience. But First:

[session] Internet of Things and ‘The Physical Web'
[blog] Beacon, Oh Beacon, Wherefore Art Thou Beacon?

Beacon API Use

What are Mobile Beacons?

Beacons are small, often inconspicuous pieces of hardware that allow indoor communication and enable customized mobile marketing, all via low-energy Bluetooth or BLE.

So, are beacons a part of the Internet of Things? Some people have argued no, but I think it's apparent that beacons are IoT because, literally speaking, they are things that connect to the star of it all-the smartphone-with the end objective of an improved experience. That's the essence and value of IoT, right?

Sort of.

Dana Blouin, a PhD student researching power-constrained center-node networks and general IoT thought leader, beautifully calls beaconing "user experience plus user interaction."

User Experience Plus User Interaction

"We don't work with the beacon directly. It's very passively there but it's giving us a very active experience," Dana said. "It's a proximity center, worked over BLE, with push notification, but we're not actually directly interacting with the beacon, the beacon is interacting with our mobile device. Some app is driving that user experience. The beacon is the context for that. The beacon is there to gain more insight into what we're doing." This is an apparent trend throughout the Internet of Things-machines talking to machines and acting upon that interaction, humans aside.

Blouin gives the example that, if you are in the shaving aisle, you could receive a push notification for 20 percent off Gillette razors if you buy This Item in Aisle Y. "You're collecting data from X to give to Y." Talking about how brands can collaborate, he says it's all about using a beacon to understand "what each other is getting and you want the other to know."

But, if we look at beacons as a part of the Internet of Things, it can be easy to look at it as another security and privacy complication in the already complicated seven-layer stack. It's important to look at it as another opportunity for testing and quality assurance.

Beacons and APIs work together?

We talked to Oscar Guillen Mateu, big data platform engineer, and Ivan Gonzalez Gutierrez, mobile developer, about their experience with beacons at MOCA Platform, a big data analytics platform that combines insights from open data, BLE beacons, GPS, WiFi, user settings, and user behavior via Android and iOS software development kits (SDKs).

In the case of MOCA, we have things like ‘Oh, I'm next to a beacon, that means I'm in this place.' If you're in this place that means the application knows that you're in this store and this store has offers and discounts for beverages. It asks the server, ‘What are the discounts?' The server responds back: ‘Coca-Cola is ten percent off'."

Guillen went on to describe the process of how the two application programming interfaces or APIs interact. The SDK searches for any beacons in the area. The beacon notifies the smartphone, then the mobile API sends information about where you are along with analytics for future machine learning, and, in return, it asks if there is information to share. The end user then receives a push notification.

On the other side of the cloud layer, the console API is found on the MOCA Platform website. The store owner is able to ask questions like:

  • How many users have been in the store today?
  • How many people with this profile have been here?

"Imagine that you're the store owner, every time a user interacts with a beacon, this user is here," Guillen said. This locational information combines with other data to uncover behavioral patterns that can be turned into highly segmented marketing campaigns.

Assuring beacon-based APIs are efficient in the face of stress and limited power

Guillen says that "You have to be efficient enough that you are able to have millions of phones sending data at the same time. You cannot be stuck processing that data. You have to have a process that's crunching data at its own pace. You are storing all the information, [and] you have to have all the preferences because the users have to have all that information right from the start to prioritize to some tasks and others."

He recommends using a stress simulator to generate a lot of fake users accessing the server at the same time, to see how far you go and to understand your limits. When you hit that limit, ask "Is that good enough? What happens if we add more servers, does it scale correctly? Maybe we have to think of another way to process that information perhaps horizontally." He says that it is always their target to have things as horizontally scalable as possible-one million users for one server, two million users for two servers, and so on.

MOCA had this when they provided the official app and beacons to more than 43,000 users at the 2015 Mobile World Congress. Gonzalez describes something that happened there: "You see four beacons. We send the information to our back-end to create a heat map-our server did crash but we had backups, so the architecture worked because they maintained the service."

But you not only have to make sure that your server doesn't crash, you have to make sure you aren't draining the phones either.

Your Software Impacts The Battery Life of Every Device It Runs On

The clients who have applications on users' phones need to make sure that the app doesn't use up too much energy, as the end users will simply uninstall the app that's draining all their battery. "It is very important that, when in range of beacons, we should perform efficient scannings, otherwise we will kill device the battery. iOS performs this scanning without our intervention, but in Android we have the control over the scanning frequencies," Gonzalez said.

Guillen recommends to have it pull once every 30 seconds or minute, or based on some specific data that arises during testing, and then tweaking once it's out in the wild.

He also suggests other ways that you can achieve the same level of data while preserving battery life. "Besides GPS, the mobile has other mechanisms to give you information about your location. Just by having the phone on, it can triangulate using the communication towers [for an] approximate position." You can also set frequency of information pulls based on short-term movement patterns. "Because you're moving very fast, I'll ask more frequently, but, if you are staying in one place," he'll instead ask infrequently over longer intervals.

The MOCA Platform includes a heat map to help determine the best times to pull based on movement. Guillen says that "for privacy and battery you [sometimes] can't follow an entire place-in an airplane, it moves fast, but if you're in a cafe for an hour, you can just send the data once."

Also, after the first pull to see if there are any messages to send back, a good way to save precious battery is that the mobile phone can store the info and then it'll group it into a package, only sending once more, perhaps when the phone is charging at home on WiFi.

This all makes it essential that you are testing any beacon-related program on multiple devices over multiple periods of time, preferably at multiple locations.

How can you assure beacons are efficient?

Like with everything IoT, it's important not only to test the viability and efficiency of your apps and APIs, but also the viability and efficiency of those "things." In this case, beacons can be quite finicky and imprecise things with the radio frequency being easily interrupted.

"In the SDK for this particular problem is reliability, determining whether you are close to the beacon or not. The signals have a lot of characteristics but are not stable. We have found a way to try to stabilize the signal so we can have reliable measurements from the beacon," Gonzalez said.

Not only do you need to test on different devices, but with different obstacles and obstructions that could make things worse.

"There's the reliability of the beacon itself because these things are quite sensitive," Guillen said fiddling with a beacon. "If you have walls in the middle, maybe the reach is shorter than you want. If you want to have a radius of 30 meters, how much power do you have to give it?" He recommends to ask multiple beacons to triangulate a more accurate position to get an average of distances.

You also need to test the reliability of the geolocation data, creating a balance between battery preservation, movement and precision.

"If you use multiple beacons to calculate location, you can be more precise about which part of your store your user is at, such as aisles, queues or sections if they are small. Also, you can't be asking for the user's position every five seconds, or you end up draining half of the phone's battery. The reliability of measuring the distance of the beacon, determining if you are in some of the regions-I think this has been one of the most challenging parts of the SDKs because it's a hand-off between reliability and efficiency."

For this he says that the first thing developers using the MOCA Platform will test is the reliability of the SDK detecting beacons. You can read more about mobile testing strategies here.

How can you assure security and privacy with the openness of beacons?

The list of the IDs of beacons and approximation of distance are tied to the beacon protocols, but, so far, the majority of beacons are with fully open RF, which means multiple parties could be drawing information from the same beacon.

"Security is very important because you don't want your account or your privacy compromised, so you have to be able to give access to your app to all of your users, but the client has to be the only one able to retrieve analytics from his application," Guillen said.

This is where he says OAuth comes in. "You will need it because the information that the mobile retrieves has to be linked to a user in order to be useful. If anyone was able to hack information and send false data about beacons-maybe say that you were in this place and you weren't there-your profile is getting manipulated by someone else. And that's going to affect the client because he won't be able to get good analytics because the data is compromised," he continued.

Gonzalez jumped in to explain: "You can send a new profile with wrong data, but you cannot corrupt someone else's profile as its information is securely managed within the phone and in its way to our servers." He says this is why the user has to use OAuth to log into the app so that his information is just his and not mixed with anyone else. Also, on the client side, they have to be authenticated as well, because they don't want their information to be leaked out to competitors  to breach users and sell their product first."

OAuth and a secure platform to build on is the best way to assure security, privacy and accuracy of information that comes in via beacons.

iBeacon Logo

Is iBeacon the prevailing protocol?

Apple was the first big name to bring beacon to mainstream news with its iBeacon protocol back in 2013. "And after that, a lot of people adopted this protocol because it had a lot of traction," Gonzalez said.

Director of API architecture at the API blog Mike Amundsen says that the iBeacon real estate is in itself a pretty closed system, admitting that "One way to build a platform is to actually dominate the space so no one can get in." But he pointed out that this is limiting, saying that, across the Internet of Things, "Someone has to start thinking about the protocols or the formats, independent of some sort of the product or brand."

Amundsen says that "The challenge is the protocol is really good," but asks if one protocol can really do it all.

Perhaps that's why a year after iBeacon, Radius Networks released another standard called the AltBeacon protocol, which is quite similar to the iBeacon but created for the open source community with the goal of greater interoperability. Gonzalez says that AltBeacon "will still work with iOS but maybe in a different way than iBeacon."

The iBeacon and AltBeacon protocols are just about identifying the beacon itself and its location, but not what the beacon does.

At the start of this year, Google came out with the uriBeacon protocol which is related to URLs.

"Instead of just saying who you are we and where you are, now you can have a beacon directly linked with information to a website. You won't need anything else, read this info from the beacon directly," Gonzalez said.

"The great thing about this solution [uriBeacon] is it's open, it's pragmatic, and it's quite straightforward for a lot of people, but what you lose with this solution is you don't have a lot of flexibility to configure with a console because-imagine you had one thousand beacons in a mall, you would have to go there and program each individual beacon, and the maintenance would be quite high. Other solutions, like the one we're working on, you don't have to even go there."

What should QA keep in mind when testing beacons?

When it comes down to it, some of the things you will test for will be common-sense practices for all quality assurance, while others are tips just for the beacon-based world. Here is a checklist for what to test for the best beacon proximity experience-for your customers and for their end users:

  1. As always, keep developer experience as the priority when testing the API console.
  2. Assure back-end synchronization. Make sure that everything that you've saved in the console is going to your mobile users without any problem.
  3. Check, can it handle the stress?
  4. Battery consumption is an essential factor.
  5. Find the right beacon protocol that works for your needs.
  6. The SDK must prioritize security and privacy, always remembering that the code is actually running on on the mobile devices.
  7. A great proximity experience is about a great user experience. The pleasure comes in the details.

Have you worked with beacons and beacon protocols? Tell us about your experience below!

About SmartBear Blog
As the leader in software quality tools for the connected world, SmartBear supports more than two million software professionals and over 25,000 organizations in 90 countries that use its products to build and deliver the world’s greatest applications. With today’s applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications.

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"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...
The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does not fit with today’s reality of perpetual change. In the digital business world, organizations have no choice but to operate in an unclear, uncertain and continuously shifting environment that requires a new mindset and approach to formulating business strategies. Digital winners recognize that change is pa...
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of busin...
Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world's corporate data and over half of the world's enterprise applications running on mainframe computers, they are at the core of just about every transaction. A single transaction can, in fact, drive up to 100 system interactions. The continued increase in mainframe transaction volumes, growing on average 7-8% a year for 78% of customers, has even led to a new buzzword: The Connected Mainframe.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...