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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


When CRM Is Not Enough By @Xeniar | @CloudExpo #Cloud
Interview with Bluenose CEO Don MacLennan

Bluenose empowers SaaS businesses to proactively manage and engage their customers through our insight-driven toolkit and built-in play books.  We rely on big data analytics and trended analyses to forecast where a customer relationship is going.

Thanks for taking the time to answer my questions. Please tell us, what is BlueNose all about and what do you do?

Don MacLennan: Bluenose empowers SaaS businesses to proactively manage and engage their customers through our insight-driven toolkit and built-in play books. We rely on big data analytics and trended analyses to forecast where a customer relationship is going.

Tell me more about Customer Success Software.

MacLennan: Customer Success is an emerging mindset and business imperative that is adopted by SaaS companies focused on driving overall adoption and retention. At its core, customer success software is about providing a complete view of customer data that helps companies proactively manage their customers through insights and action.

What is the differentiator between CRM and Customer Success Software?

MacLennan: Historically, CRM software was designed to enable customer acquisition. So, the data it was designed to house was about prospective customers. In order to understand a current customer relationship, you need a collection of data not ordinarily found in a CRM: usage/utilization data, survey responses, support tickets, billing information, recent communications, etc. Customer Success software is built on a "Customer 360" that includes everything you can know about your current customers.

Who is your target audience and how do you intend to reach them?

MacLennan: Our focus is on small to large-sized B2B companies that provide SaaS or subscription-based solutions. We reach them through several channels from direct outbound marketing to content assets that drive leading best practices for the Customer Success industry.

What market trends do you see in customer care and customer success?

MacLennan: With the rise of the Subscription Economy - business models built on recurring revenue - the financial imperative to retain and grow customers is greater than ever. This requires deeper insights about customers and a more proactive way to engage them across channels, including account management, contact centers, email and even in-application.

What is the viral aspect of your product?

MacLennan: The role of customer success is highly collaborative, both with colleagues and customers. So, we see our application being adopted by lots of peers that work with customer success teams to resolve customer issues.

How will you make money? What's the business model?

MacLennan: We sell an application suite on an annual subscription basis.

Who are your competitors?

MacLennan: We see Gainsight, Totango and Preact most often. Some companies try to customize Salesforce.com or build an internal datawarehouse, but generally conclude they can't meet the capabilities of packaged apps like ours.

How do you differentiate from your competitors?

MacLennan: What sets Bluenose apart is that we offer our clients the tools and resources to manage a wide range of customers. Typically, a SaaS vendor will have tiers of customers, and you can't service all tiers in the same way. In some cases you're managing large accounts and in others you're nurturing a single user to success. Our clients trust us to offer the right solution so their teams can proactively manage their diverse customer base.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

MacLennan: We chose Big Data technologies that would enable us house the data that can describe every user of a SaaS app or website in detail. Even to the point of their daily use and feature mix. This kind of fine-grained data can be a large data set, and Big Data technologies are critical for that.

What business or technology could yours disrupt?

MacLennan: Traditional Sales CRM applications are perceived as the best place to manage existing customers. But in reality, they are designed to manage prospective customers along the acquisition journey. And the data required to understand a customer doesn't live there. A new type of CRM is needed. Once customers see the power of a Customer 360, they also start thinking about how to use multiple channels of engagement together, including email and in-application.

Who founded the company, when? What can you tell me about the story of the company's founding?

MacLennan: We founded the company in late 2012. My co-founder and I had many shared experiences where we couldn't access critical information about our customers and how they used our products and services. The data was "locked in a vault", if it existed at all. Our vision was to unlock the value of customer data by putting it in the hands of people who work with customers everyday.

What is your distribution model? Where to buy your product?

MacLennan: We sell entry-level offerings online, such as our new product called Pulse by Bluenose, designed to collect in-app NPS surveys. Higher editions of our product are sold by a sales team.

What's next on your product roadmap?

MacLennan: We just launched Pulse, an In-App NPS® survey tool to power customer success. The tool will allow SaaS companies to easily and effectively identify their customer advocates while also helping them collect valuable feedback from their customers.

Are you VC funded?

MacLennan: We've raised multiple rounds of financing from top-tier VC's. Our investor partners believe in our vision. They know that this is an early market that will require persistence and patience, and they share our sense of the huge opportunity ahead.

What else would you like to add?

MacLennan: I'm thankful for the support in getting Bluenose off the ground, from investors, family, employees and customers. Three years on, and it only feels like a beginning. I suppose this reflects the magnitude of the challenge we're trying to solve.

Thank you for your time.

For more information, please visit http://pulse.bluenose.com/ or follow the company on Twitter at https://twitter.com/BluenoseInc

About Xenia von Wedel
Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Silicon Valley and Paris, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Blockchain, Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Tip her if you like her articles: http://xeniar.tip.me

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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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