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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Beacon Technology | @ThingsExpo #IoT #M2M #API #Beacon
It's been almost impossible to miss the wildly popular release of Pokemon Go mobile application

Beacon Technology: Everything You Need to Know to Start Coding
By Peter Kacandes

Unless you've been living under a rock the last couple of days, it's been almost impossible to miss the wildly popular release of Pokemon Go mobile application. Central to the application is geo-location, which is used in conjunction with augmented reality to place virtual characters in the real world where they can be sought and captured by game players.

Clearly, users have found this to be fantastically entertaining, hence the incredible popularity of the launch. What this phenomenon really shows is the power of location based information to provide end users with delightful experiences that increase user engagement, interaction, and brand involvement.

There is tremendous opportunity for all kinds of mobile apps to similarly provide delightful experiences and increase user engagement through careful and thoughtful use of targeted location based customization. While GPS based geo-location is appropriate for many use cases, another option, especially for indoors situations, is the use of beacons.

When a customer gets close, the beacons can send out a message or collect data. Most are made to be permanent attachments to walls or machines, but some are small enough to be hidden away where no one will notice them. Welcome to beacon world.

How Do Beacons Work?
GPS is great for tracking the progress of your rideshare or orienteering across the wilderness. WiFi is a great way to connect wirelessly. Cell towers have pretty good coverage. None is fine grained enough to reliably pinpoint individual mobile devices inside buildings. That's where beacons excel. Beacons collect data or send push notifications to devices using BLE, not Bluetooth. The difference is huge because BLE:

  • does not require battery-draining pairing

  • consumes 50-99 percent less energy than Bluetooth

  • is around 60-80 percent less expensive than Bluetooth

  • has an average range of around 70 meters (230 feet) - some can be extended to 450 meters (about a quarter of a mile)

Top Players in the Beacon Market
Some of the most common uses right now are in retail, where beacons deliver targeted content based on proximity, like geo-fenced marketing and individually relevant coupons. Stores also use beacons to better understand their customers and the shopping pathways they take through the store. Some of the biggest of the many beacon manufacturers are:

  • Estimote - you can already dig into more than 10,000 SDKs for this popular beacon maker, which is on track to dominate the industry.

  • Sensorberg - this company makes mini-beacons with a range on the low end (30 meters) for tight places like retail shops. They specialize in easy integration with existing apps.

  • BlueSense - This is one of the new entrants that is showing a great deal of promise with a growing community and tiny beacons that can be used for inventory control.

  • Rad Beacon - Yes, it lives up to its name by being fully contained within a tiny USB stub. If you want to get a beacon up and running fast, all you have to do is slot it into your laptop and you are in business. An app from Radius comes with it to help you set specifications.

Eddystone vs. iBeacon
Last year, Google introduced an open and multi-platform beacon standard - Eddystone. What makes Eddystone unique is that it offers a way for beacons to deliver a packet of data and a URI so there is no need for an app at all. The data packet can also transport sensor information so it has wider application to the Internet of Things. These developments deserve careful attention, but the dominant standard for beacons right now is the iBeacon.

Does Apple Make an iBeacon?
In many online discussions, you may see people using the term "iBeacons" interchangeably with "beacons," and this is likely deliberate on Apple's end. Really, iBeacon is just a set of standards for beacons promoted by Apple for tech that runs on iOS or Android.

A standardized format for an iBeacon ad packet has four parts:

  • UUID: The 16-byte ID refers to the company taking ownership of a beacon group. In this example, Coca-Cola has a network of beacons spread out across many retail locations. That way, advertisers can track the beacon group that delivered high performance coupons or messages.

  • Major: All beacons in the network at one store or neighborhood would share this two-byte number.

  • Minor: Another two-byte ID number shows where the customer was when they took action.

  • Tx Power: Proximity to the beacon is a big deal and the basis for more accurate targeting. The three ranges are Immediate - Within a few inches; Near - Within a few feet; Far - more than 30 feet away. Proximity measures the strength of signal and power levels. Once a proximity measure is calibrated and hardcoded into the beacon, it uses those configurations to estimate proximity.

Here is a typical iBeacon packet:

  • UUID: 12345678910245 (Coca-Cola)

  • Major: 22 (a specific Target store)

  • Minor: 2 (the location within the store)

  • Tx: user defined

You might be able to extrapolate based on these configurations what is emerging as one of the biggest challenges for beacons going forward.

Too Many Beacons?
On the pro side, beacons give retailers better intelligence on shoppers and manufacturers better data on productivity. Consumers get more relevant discounts when they need them and advertisers get smarter targeting technology

The drawbacks are:

  1. The infrastructure is too new - Many are waiting for the technology and development community to mature before they invest.

  2. The hardware can be ugly - Some critics deride the first generation of beacons as "wall warts" that break up the aesthetics of the interior design.

  3. The entire concept may be too invasive - Everyone who saw "Minority Report" (the movie or the TV show) remembers the intrusive, way-too-personal ads that pop up on thin air, covering the main character's field of vision in some scenes. Almost 75 percent of those surveyed this year have privacy concerns about beacons. Surprisingly, 60 percent said they would be OK with giving up privacy for relevant discounts.

  4. The air is getting crowded - We live in a sea of overlapping WiFi coverage, GPS satellite coverage, cellular carriers, near-field communications (NFC) and much more filling up the empty spaces. Next-gen WiFi is even making a play for replacing BLE in beacons. Other, unrelated devices, like wind farms and power grids, also generate fields that interfere with radio frequencies. Electronic noise pollution is emerging as the next battleground, degrading battery life, signal clarity and communications as the number of IoT applications expand logarithmically.

All these problems are being addressed by the industry, but if you can come up with creative solutions to address any of these issues, you would instantly become a very valuable resource.

Getting Started on Coding for Beacons
As always, GitHub is a great place for gathering resources for your first beacon coding experience. Estimote has built up an extensive set of beacon SDKs, as mentioned above, and you can grab them all starting here.

Many iBeacon developers prefer to start with Swift. Take a look at this great step-by-step walkthrough, starting from the Xcode editor. It's for iOS, and you should be comfortable with Swift, but it's a good starter project that locks signals within a specified proximity and sends out a message.

If you've already gotten started on IoT applications with Arduino, you can try your hand at creative alternatives to standard iBeacon tech. This DIY beacon tutorial covers how you build an iOS/Android compatible app using an Arduino board with a BLE shield.

If you want to get started with Google's Eddystone platform, there are very simple Android applications for creating a way to broadcast Eddystone-UID BLE packets directly from your phone. To start using Google's beacon platform, just launch a project in the Google Developer's Console account. You can start a new project and register your application under that account. First, enable the Google Proximity Beacon API, then build an Android API Key along with your Android OAuth 2.0 client ID. Make sure you build the API key before you enable permissions or you could have trouble connecting to Google services.

What's Next
Even though beacons and their value are just beginning to be explored across many industries, some analysts are already looking farther afield. Beyond 2020, LTE Direct has the potential to be more powerful than BLE for communications. It can accurately pinpoint signals up to 500 meters away and has limitless scalability because it doesn't rely on beacon hardware. It operates within existing cellular networks, and the device itself is the beacon. Still, that won't replace beacons entirely because there are many use cases, such as in exhibits and displays, where a stationary beacon will still be preferable.

There are two sides to the upcoming privacy debates concerning beacons and other proximity-sensing technology. The first is that people want the ability to not be tracked and the other is that companies need to be assured that data collected by beacons can be kept secure. Most enterprise-level security protections are designed to handle devices this far out on the edge of the network. Both are likely to spur industry oversight or regulatory legislation on the state and federal level.

Another likely development is the commoditization of beacons. The manufacturing of beacons may soon be small and cheap enough to allow beacons to be printed on stickers. Any object, electronic or not, can become its own beacon. With the right sensors, it can report on its state, temperature, motion, etc. That, in the end, will be the truest expression of the new beacon world.

Lastly, do forget that as you develop your strategy for incorporating beacons into your over all enterprise applications, you also need to ensure that you have a system in place for monitoring the performance of beacon enabled applications. AppDynamics offers a complete system for adding beacons and IoT devices as part of your application infrastructure and monitoring the performance to ensure you deliver a delightful and performant end-user experience that increases engagement, interactions, brand attachment, and conversions to drive your key business KPIs.

The post Beacon Technology: Everything You Need to Know to Start Coding appeared first on Application Performance Monitoring Blog | AppDynamics.

Read the original blog entry...

About AppDynamics Blog
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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