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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Migrating Your Database to the Cloud? | @CloudExpo #API #Cloud
Companies are migrating infrastructure to the cloud in order to achieve advantages & agility they need to remain competitive

Migrating Your Database to the Cloud? Look Beyond MySQL

Companies are migrating infrastructure to the cloud in order to achieve advantages and agility that they need to remain competitive. However, they may have difficulty achieving one extremely important benefit of cloud computing as they attempt to run their MySQL databases in the cloud - scalability in true utility fashion. Similar to the power utilities we are all familiar with, this entails the ability to get what you need, when you need it and pay for only what you use, even during peak demand.

Why switch to the cloud if databases like MySQL limit scalability and performance? It's very simple: the advantages of shedding the headaches of managing one's own machines and reducing operating and capital expenditures are still too great to ignore. However, organizations are in many cases shortchanging themselves by focusing narrowly on these financial and operational benefits, not realizing that the right cloud database will dramatically increase flexibility and agility.

People far too often assume that "going to the cloud" is synonymous with "having the ability to migrate to a scale-out database." In reality, one does not necessarily follow the other. Adding more confusion, many companies are migrating to the cloud to use Aurora, which provides marginally more write/read scale than RDS MySQL, but still imposes a write performance ceiling.

This lack of ability to achieve true utility will be particularly acute for applications with OLTP (online transaction processing) workloads that are both high in volume and need to maintain data integrity through ACID compliance. These characteristics are shared by most applications that serve e-commerce, ad tech, gaming, social and IoT functions, and the inability of MySQL to meet their demands in utility fashion is largely attributed to one fact: it is architected for "single node" deployment.

The single-node conundrum: when "cloud" doesn't equate to "scale out"
MySQL databases are often the initial solution of choice for OLTP applications because of their ability to maintain ACID compliance. Though MySQL databases are commonly deployed in the cloud, they also run on a single server, and don't allow you to "scale out" by adding server nodes like most cloud applications. Eventually, this lack of ability to scale by adding nodes means that organizations running MySQL in the cloud will be hamstrung by the same performance problems that existed before they made the migration from the data center.

Scaling comes in many flavors, and some taste pretty bad
If the company in question is an e-commerce provider, for example, it is likely to experience dramatic seasonal changes in demands on the database that coincide with major shopping holidays, which requires flexibility. If the company is a rising star in a data-intensive industry like digital healthcare, it may find that its need for rapid scaling of capacity is the most important consideration.

If they're using a single-node solution like MySQL or Aurora, a primary method of increasing capacity, once they've scaled to the upper limit of the server they're using, will be to "scale up" by moving the database to a more powerful server. This method - which is neither rapid, nor flexible - will set you back a ridiculous amount of money for large, expensive hardware that can achieve the maximum level of performance that might be required. Inevitably, this capacity will lie unacceptably dormant for some period of time, which means you will be stuck paying for unused capacity for off-peak traffic periods (i.e., most of the time). This is an unnecessary waste of money and resources, one that the cloud is supposed to help companies circumnavigate.

For many companies, this is only the start of the problems associated with scaling their database. Even the largest server will impose a capacity ceiling, and once that is reached, they often resort to alternate methods for scaling performance, such as creating additional read slaves, master/master configurations and then finally sharding. These, however, are problematic - they either:

  • Don't add write scale (read slaves)
  • Have conflict management issues (master/master)
  • Don't provide ACID transactional guarantees (sharding)

In short, in seeking to extend write scale beyond the limits of MySQL on the largest available server, painstaking programming and a highly undesirable level of complexity and fragility are often added to the application. Instead of a streamlined application, you wind up with a makeshift patchwork that requires a lot of effort to keep afloat.

Of the three scaling techniques mentioned, read (only) slaves are the most common technique for scaling out capacity once the upward limit of a single-node implementation has been reached. In fact, Amazon RDS provides 15 "read replicas" very simply via their AWS Console. However, as Marc Staimer of Dragonslayer Consulting pointed out in "Why Traditional SQL Databases Fail to Scale Effectively," while read-only slaves require nominal setup and maintenance, they "cannot overcome the bottleneck of the master SQL database, especially for write-intensive applications." Which brings us to a consideration that is of paramount importance - the ability to scale in both reads and writes.

Scaling reads isn't enough, but sharding isn't the answer
Scaling along the read axis can be helpful, but services that handle OLTP loads will eventually hit a wall if writes cannot be scaled in addition to reads. There is no shortage of services out there, like Amazon's Aurora, that do a good job scaling reads in the cloud, but don't scale writes without building complicated and expensive solutions (giving you the "patchwork" application described above).

Many cloud providers, including AWS Aurora, do not support sharding, a method commonly used to yield scalability in both reads and writes. And, even when sharding is supported, it is difficult, costly to implement and fragile while in use. It can be problematic with workloads that require full data integrity, due to the difficulty of maintaining ACID compliance without making comprehensive changes to the application layer (once again leading to undesirable complexity and fragility). Ultimately, those who employ this method wind up exchanging one set of problems for another potentially more serious set.

Suffice it to say, most companies moving to the cloud do not anticipate having to resort to sharding, yet many will find themselves in that exact predicament due to ever-increasing transactional demands. These kinds of barriers are exactly the ones that companies aim to overcome when they set out with a cloud database migration project.

OLTP cloud database needs scale-out performance with ACID compliance
Many companies don't realize that their most common database hiccups often stem from their efforts to jerry-rig them to do things they weren't designed to do, not because the databases themselves are fundamentally inferior. MySQL wasn't designed to scale out (horizontally), and rather than performing unnatural feats in order to make it do so, organizations should instead look to solutions that are architected for this type of scaling.

The NewSQL era has made it possible to scale out by adding nodes, while maintaining linear performance. And, for companies with transactional applications - such as those in e-commerce, gaming, social, IoT and ad tech - they will be able to maintain ACID compliance the whole time.

There may be initial advantages to platforms like MySQL for small operations, but IT decision-makers should have their eyes on the exit route if their companies project any kind of serious growth. Playing catch-up with databases is nobody's idea of a good time, and is an untenable business practice when an organization's applications rely on OLTP. A database that can massively scale horizontally to increase or decrease capacity according to dramatic seasonal swings in traffic, or scale to very large total capacities, may not be deemed necessary by a fledgling service or company with fairly nominal requirements. However, if a company sees rapid success in the near future, such capabilities are likely to become a necessity - and what management team is worth their salt if they don't plan for success?

Many are in fact acknowledging that moving up from MySQL and its kin to the next tier of database is a necessary stage to prevent slowdowns and failures for businesses with high-growth services. This new reality is certainly evidenced in the popularity of Aurora. But again, companies must keep in mind that Aurora, despite its improvements over MySQL, is a single node with old school scale techniques solution, and thus presents limitations. The best way database companies can serve these kinds of organizations is to offer a drop-in replacement for MySQL that delivers the linear scalability that enables you to fully leverage the flexibility of the cloud.

About Mike Azevedo
Mike Azevedo is CEO of Clustrix, provider of the first scale-out relational database designed to meet the needs of large, fast-growing e-commerce sites and other big Web- and cloud-based applications. He has more than 25 years of experience in scale-out analytic applications, grid computing, storage infrastructure, security, and retail, and has led top sales divisions at Platform Computing, ParAccel and PostX Corporation.

Mike holds a Bachelor of Science degree in business administration/ management from Chico State University

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
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