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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


American E-Commerce Napping | @CloudExpo #API #IoT #BusinessIntelligence
US e-commerce sites are starting to realize they need to compete globally. But are they ready for it?

Is American E-Commerce About to Be Caught Napping with Payment Methods

With a slow-growing domestic market and their own consumers increasingly shopping cross border, US e-commerce sites are starting to realize they need to compete globally. But are they ready for it? And are their payment service providers?

A.T Kearney´s "2015 Global Retail E-Commerce Index Report "put it in a nutshell: with the global explosion of e-commerce, being able to effectively sell across borders is going to be a key differentiator between the next round of online-retail winners and losers. By being good at selling across borders, the winners will be able to expand into new markets without the cost of having a physical footprint in those markets(1). This will give them the competitive edge over rivals still locked into just their domestic markets.

The challenge this poses is especially relevant to for US-based online retailers. According to eMarketer, in 2015 the total value of e-commerce worldwide was $1.67 trillion. US domestic sales accounted for around 20% of that figure. By 2019, the global value of e-commerce is predicted to rise to $3.5 trillion. But the US share will fall to just 15%. One of the main reasons for this is that by 2019 US-customers will only make up around 9% of the world's online shoppers(2).

Double your revenue by selling cross border
According to the recent study conducted by Ipsos MORI on behalf of PayPal, only 36% of US online retailers sell outside the US. And most of them only sell to Canada(3). The majority of US e-commerce sites still focus exclusively on their domestic market. This is despite the fact that, according to the PayPal study, the businesses that do sell cross-border report nearly double the sales revenues of those that don't.

Unsurprisingly, those retailers already selling cross border are keen to grow their international reach. And another 33% of US-based online retailers intend to start selling to non-US customers as soon as they can. But are American retailers really ready to keep pace with online sellers from other parts of the world?

One size does not fit all
One area in which US online retailers lag behind is in localization. Most European and Asian e-commerce sites offer a localized customer experience in each market. Many US stores, on the other hand, simply roll out their domestic shop unchanged to non-US customers. But one size does not fit all in global commerce and adapting to local market preferences is one of the key success factors in online retail.

This is particularly true for language. According to a study, fully and professionally localizing your website can help you increase conversions by up to 70%(4). But despite this proven benefit, Amazon - the standard-bearer for US e-commerce - has localized its site into just 8 languages. Its Chinese competitor AliExpress, on the other hand, has over 100 localized sites for markets around the world (though sadly, many of them have been machine translated to a relatively low standard).

When you look at the range of different currencies supported by US e-commerce sites, the comparison with international competitors is even bleaker. Most US online retailers do not support a wide range of foreign currencies and US merchants have yet to adapt to the reality that the credit cards they're familiar with from their domestic market, often do not have a large market share overseas.

In many countries alternative payment methods (APMs) - including real-time online banking payments, cash-based e-payments, direct debit- and invoice payment solutions - are an important and growing segment of the payment market. Any e-commerce site that only supports card payments, is effectively turning away many, in some markets most, of its potential customers.

A good example of this is the Netherlands, with its €18-billion e-commerce market(5) in which more than 60% of all transactions are made with an online-banking payment scheme called iDEAL. For any e-commerce site selling to the Dutch, it's actually credit cards that are the "alternative".

Nor is it only the Dutch who prefer trusted local payment methods. Studies show that almost 50% of customers say they may abandon a sale if their preferred payment option is not available(6). If US-based e-retailers ignore that fact, they will continue to lose market relevance globally. This is particularly true as, with so much competition, customers can easily just go to a different site and buy the product they want there. There's no need for them to compromise on non-preferred payment methods or waste their time entering their card details, when their preferred payment scheme is ready to use at the click of a mouse.

American PSPs and acquirers have to change first
If US merchants are to succeed on the global market, they need trusted payment service providers and acquirers, to support them. Those providers should be able to offer not just the best possible selection of local payment-schemes but also the knowledge and expertise required to implement those schemes in the way best suited to each market.

This is a challenge the large US payment providers will have to face quickly. If they don't there are new competitors, such as Stripe or Bluesnap, who will gain market share at their expense. There are also global players - many of them with roots in Europe, where APMs are already well established - that are already targeting US-merchants with an offer that includes a comprehensive range of local payment schemes.

Nor is the threat to US payment providers just in the APM-market. Once a merchant has decided to partner with a new payment provider - for instance Adyen, WorldPay or Ingenico/Globalcollect - in order to gain access to APMs, then it makes very good sense to reduce complexity by consolidating card payments with that provider too.

It is understandably difficult for many large American PSPs and acquirers to change. They are used to decades-long success based on card-processing alone and to nearly unlimited growth in their domestic markets. But there are already some PSPs that have recognized the need to adapt to these new challenges and have begun to invest into an e-commerce offering beyond just cards. Others will need to follow quickly in order not to risk losing their market power due to missing a trend, as many big players before did in other industries.

It is in the nature of Americans and American business to be able to adapt quickly to challenges. So it seems natural to assume that U.S. online-retailers and their current local payment partners will adapt this time, too. But one thing's for certain: the deck is being reshuffled right now. The question is: who will still be in the game once the hand has been played?

1) https://www.atkearney.com/consumer-products-retail/e-commerce-index/full-report/-/asset_publisher/87xbENNHPZ3D/content/global-retail-e-commerce-keeps-on-clicking/10192

2) http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdf

3) https://www.paypalobjects.com/digitalassets/c/website/marketing/global/shared/global/media-resources/documents/us-deck-paypal-merchant-insights-usa-report-2016.pdf

4) Localization Increases Conversion by an Average of 70%, Translate Media, 23 May 2013.

5) Edgar, Dunn & Company for PPRO, 2016

6) PPRO Group, 2014

About Frank Breuss
Frank Breuss is Director of International Payment Solutions at PPRO, where he focuses on customer and partner relationship management, as well as customer acquisition. Frank also is responsible for looking after the integration of products and services such as innovative payment methods for new countries and target groups. His mission is to systematically raise customer satisfaction ratings by constantly optimizing PPRO’s service portfolio. Before joining PPRO, he was Country Manager Austria and Sales Manager Europe at SafetyPay. He has also worked for switch energy GmbH, CyberTron Telekom AG, Amazon.de and Sodexo Motivation Solutions Austria, where he held the role of Director Sales, Business Development & Marketing for over six years.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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DevOpsSUMMIT at CloudEXPO will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of DevOpsSUMMIT at CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities.
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