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WebRTC Interoperability - Are We There Yet? | @WebRTCSummit #RTC #WebRTC
WebRTC adoption has increased in the past few years and is expected to continue growing in the near future

WebRTC adoption has increased in the past few years and is expected to continue growing in the near future. Gartner expects that by 2019, WebRTC will be utilized for 15% of enterprise voice and video communication1. By the end of 2015 there were more than 850 vendors and projects using it2, a more than 100% growth in 2 years, which is a good indication that the technology is booming. We can see already a wave of creative uses of WebRTC for communications and collaboration through websites, sales apps, contact centers and customer care and business applications-to name a few.

We believe that one of the reasons for this trend is that real time video enables a live experience in multiple different industries at a fraction of the cost of running branches, schools, clinics, and so on. It recaptures the human element that was lost through the "optimization" of customer support. Trying to cut costs by making everything online and asynchronous just made us (the consumers) unhappy. Now live customer experiences can be optimized to save the company money and to keep the customer engaged and happy.

We have been implementing WebRTC-related projects over the past 4 years for organizations of all sizes, from startup companies to large carriers. Among the challenges and lessons learned, there is one which stands out - interoperability.

The Interoperability Challenge

To give you some perspective, our very first project, more than 4 years ago, consisted of developing a gateway to allow WebRTC to interoperate with existing communications infrastructure. Exactly the same scope came up for a more recent project, which leads us to believe the repetitive need for interoperability is not a coincidence.

And it leads us to ask, why is interoperability such a big deal?

Of course, for those implementing new apps with no integration to legacy communications infrastructure, there is no need to worry. However, if you are planning to interop your WebRTC-enabled app with an existing communications solution or network, you should be aware that some complications may arise.

By implementing WebRTC-related projects for Telecom, Call Center and Enterprise Collaboration scenarios-and even enabling remote video calls to prison inmates-we identified some patterns, involving mainly five aspects of interoperability:

  • Signaling
  • Call control
  • Transcoding
  • Identity management
  • Security

Signaling

Signaling is the process of coordinating communication, including controlling the session3, error messages, codec settings, security information and network data, such as IP addresses and ports.

WebRTC does not specify signaling, in order to maximize compatibility with existing technologies. So a number of different protocols have been used to implement signaling for WebRTC, while legacy typically uses SIP (Session Initiation Protocol) or H.323.

However, even when both the WebRTC endpoint and the legacy use the same signaling protocol, such as SIP, there may be caveats. One of them is that SIP, for example, "is an application layer protocol designed to be independent of the underlying transport layer"4. In other words, it relies on other underlying protocols which may be different in each endpoint. It is common for us to see SIP over WebSocket on the WebRTC side, and SIP over TCP/UDP on the legacy side creating the need for conversion.

The solution for this and other interoperability challenges is the use of gateways and proxies that are able to translate protocols efficiently. We mention some of these tools below.

Call Control

Legacy communication platforms usually support multiple call controlling features for hold, park, transfer and so on. So how to allow for that type of feature in the WebRTC side? Solving this requires development that enables efficient management of voice and video, so when the conversation is put on hold, for example, video content is not sent-therefore, saving bandwidth. That involves renegotiation between the peers, and thus, coding.

Transcoding

WebRTC uses modern video codecs, such as VP8 and VP9, whereas legacy networks use several different, usually older ones, which may require conversion. A common example of a video codec requiring conversion is H.264. Although in the future it is likely that WebRTC clients will support it, given it is now a specification requirement. There are also common audio codecs in legacy networks, such as AMR, AMR-WB and G.722.1 that are not currently supported by WebRTC, and may require transcoding, although there are discussions on whether some of them should be included as part of the WebRTC specification in the future, as suggests a recent memo from IETF (Internet Engineering Task Force)5.

Transcoding is also needed when variants of the same protocol are used by the endpoints. For example, Microsoft created H.264UC which does not work with the common H.264AVC.

Transcoding video is undesirable because it is is CPU-intensive, but sometimes unavoidable if the objective is to achieve interoperability. One of our clients, for example, uses an array of 60+ core computers only for that task.

Conferencing may also introduce the need for transcoding in WebRTC, independent of interoperability. This is because in a many-to-many communication, a centralized media server may be needed to mix the video from different endpoints and dynamically decide which will be the most optimized broadcast model, for example deciding which participants to display to the others, and so on.  Although there are many discrete aspects to Transcoding, the point here is that all of these challenges can be solved so WebRTC interoperates with existing infrastructure.

Identity Management

Legacy communication platforms usually control subscriber identity, if not for billing, at least for security aspects. There are uses cases where WebRTC clients needs to register with these legacy systems and that introduces a need for unified identification of users, which must be handled by the applications.

Security

When it comes to security, on the one hand WebRTC is all encrypted, but on the other, unfortunately legacy communication infrastructure usually is not. And sometimes the only feasible alternative for endpoints on both sides to interop is by encrypting/decrypting media. For example, a WebRTC gateway may convert media from RTP (Real-time Transport Protocol)-a network protocol for delivering audio and video over IP networks-to SRTP or DTLS-SRTP, its secure counterpart.

Other P2P Challenges

Because legacy networks are behind firewalls and other security mechanisms, in order to provide peer-to-peer communication (as much as possible) through these barriers, usually a technique known as ICE (Interactive Connectivity Establishment) is used to find the best path to connect peers. Although not a major challenge in WebRTC interop initiatives, it is also important to consider as it leverages two other technologies that may be components of an interop architecture: STUN and TURN.

The basic steps in this mechanism are:

  • ICE tries to obtain a direct connection between peers.
  • If that fails (for example when peers are behind NATs6), ICE obtains an external address using a STUN (Session Traversal Utilities for NAT) server
  • If that also fails, ICE falls back to a TURN (Traversal Using Relays around NAT) server, an intermediary server which improves call success rate, but also increases bandwidth consumption.

Legacy network endpoints usually do not take advantage of ICE, so gateways that leverage this technology may be used to allow for external media to interop with these endpoints deep into legacy infrastructure.

Tools

Luckily enough, many open source tools are available to help overcome interoperability challenges, and most are a good fit for WebRTC and legacy infrastructures. Here are a few we have experience using, along with a short description from their websites:

  • Kamailio: a high performance open source SIP server, able to handle thousands of call setups per second
  • JSSip: a JavaScript library that provides a fully featured SIP endpoint in any website
  • FreeSWITCH: An open-source telephony platform designed to facilitate the creation of voice and chat driven products
  • reSIProcate: set of components including a SIP stack implementation and a few related protocols
  • webrtc2sip: a gateway that allows a web browser to make and receive calls from/to any SIP-legacy network or PSTN
  • libnice: an implementation of the Interactive Connectivity Establishment (ICE) standard and the Session Traversal Utilities for NAT (STUN) standard. It automates the process of traversing NATs and provides security against some attacks. It also allows applications to create reliable streams using a TCP over UDP layer.
  • PJSIP: an open source SIP, media, and NAT traversal library implementing standard based protocols such as SIP, SDP, RTP, STUN, TURN, and ICE

Our experience shows that success requires choosing the right pieces for each scenario, and good engineering practices to build a scalable, reliable architecture out of the chosen options. Although the tools themselves are great, they will be part of a multi-component architecture, which will need to integrate with large, mission-critical communication infrastructures with challenging availability requirements. So, yes, it can be complicated, but solving interoperability challenges is very doable.

On the Horizon for WebRTC

A couple of emerging technologies, protocols and solutions from vendors may introduce some changes in the WebRTC interoperability scenario in the short term and are important to watch. Among them we highlight:

  • Next generation of audio and video codecs
  • VP9 and H.265 for video
  • iSAC, iLBC for audio
  • New Enterprise SBC (Session Border Controller)7 features
  • E-SBCs are devices used between Enterprise networks and Session Initiation Protocol (SIP) trunking providers, as well as between different enterprise unifi€ed communications (UC) platforms, and between UC endpoints and the associated UC platforms
  • Some E-SBC vendors are starting to include gateways to enable WebRTC endpoints to connect to non-WebRTC devices, such as to a phone connected through the PSTN, which may facilitate interoperability
  • Microsoft has launched a variant of WebRTC called ORTC - Object real-time communications, which is not out of the box interoperable with WebRTC (currently)

Conclusion

WebRTC is gaining momentum in multiple industries, and some use cases still require interoperability with legacy systems. Challenges for WebRTC interoperability primarily revolve around signaling, call control, transcoding, identity management and security. There are a number of open source tools that help address these challenges. However, as these components are added to your infrastructure, new concerns will arise, such as how to scale, monitor and manage all of them, which may involve a learning curve and careful engineering. Additionally, as new codecs and protocols emerge, we believe interoperability will continue to be a challenge, although likely to simplify in the future as mainstream adoption grows and equipment infrastructure vendors and web browsers increase native support to the same emerging protocols.

WebRTC Interoperability Case Studies

Now we would like to share some of our experience with the most common interoperability challenges, as well as our approach in cases for the Telecom, Call Center and Enterprise Collaboration industries.

Case Study 1: WebRTC Interop with Telecom IMS for RCS and VoLTE

Before we get into the case study itself, let's make sure we don't get lost in the acronyms:

  • IMS stands for IP Multimedia Subsystem or IP Multimedia Core Network Subsystem (IMS), which is an architectural framework for delivering IP multimedia services in the telecom industry
  • RCS stands for Rich Communication Services, which allows for inter-operator communication services based on IP Multimedia Subsystem (IMS)
  • VoLTE, or Voice over LTE, is a standard for high-speed wireless communication for mobile phones and data terminals. It is based on the IP Multimedia Subsystem (IMS) network.

Project Requirements

The basic requirements in this case were:

  • A WebRTC client user should be able to establish a point-to-point audio/video call with a mobile user using a mobile RCS client
  • And vice-versa
  • A WebRTC client user should be able to register as a subscriber in the IMS Network.

Solving Signaling and Identity Management

Starting with Signaling and Identity Management - SIP was the protocol for signaling all through the infrastructure into our client's IMS network. However, part of the SIP path was implemented over WebSocket, and part over different protocols, which could be TCP, UDP or TLS.

A SIP proxy was put in place in order to do the conversion. Because it is a new component in the infrastructure, one should always be concerned with aspects such as scalability, failover, and so on, which adds to the solution complexity.

A particular challenge in this case was that the SIP headers implemented in the IMS network used optional, undocumented parameters that needed to be discovered. SIP is a flexible protocol, which is good, but sometimes lack of documentation on the specific design decisions related to its implementation may prevent other teams to easily interop with it in the future.

Addressing Security Aspects

In terms of security, as explained in the previous section, usually we still find in legacy networks the need for unencrypted media. So again, because WebRTC is encrypted, there is a need for a gateway to decrypt it before it can interop with legacy. In this case we implemented a WebRTC gateway which communicates with the video transcoder and with our client's legacy network.

Incorporating an Administration Layer to Monitor

As we architected this project, we designed an administrative layer that would help manage the other components such as the Web Portal, proxies, gateways and transcoders mentioned above. The concern became introducing multiple new points of failure that would impact scalability and risk high availability in the service. So by adding the administration layer, we could ensure quality of service through continuous monitoring and administration. And of course we enabled the solution to persist session and management data in high availability databases, in order to provide fault tolerance.

Building a Developer Portal

One special requirement in this case was a Developer's Portal that would enable internal developers to continue to leverage the new services in different ways. For those extra components, the Web Portal and Administrative/Monitoring functions, we use the standard REST API over HTTP or HTTPS.  The simplified final logical architecture is depicted below:

Figure 1 - WebRTC interoperability with an IMS Telecom infrastructure

WebRTC Interoperability w/IMS Telecom Infrastructure

 

Case Study 2: WebRTC Interop with Contact Center infrastructure

In this second case study, a WebRTC-ready PaaS Communication Service Provider wanted to interop with a typical Call Center Communications infrastructure.

Multiple Interop Challenges

In this case, we experienced multiple challenges related to signal protocols, call feature access and security. Each one drove specific requirements that combined into a single solution architecture.

  • The first interop challenge was their proprietary signaling protocol, which needed to be converted to SIP by a gateway.
  • The second was making features from a Call Manager available to WebRTC clients. A Call Manager is an application for governing the routing of inbound telephone calls through a network, including call distribution and management of call features such as call queues, IVR menus, recorded announcements and more.

The omnipresent security aspect was also a challenge in this case, because Call Center Unified Communications systems might not allow for media encryption, so RTP/SRTP conversion was a requirement.

Architecting the Total Solution

The final architecture involved the connection with a PSTN/PLMN network which is part of the Call Center default infrastructure, and a Web Server for administration. The simplified final architecture for case 2 is depicted below:

Figure 2 - WebRTC interoperability with a Legacy Contact Center infrastructure

WebRTC Interoperability w/Legacy Contact Center Infrastructure

Case Study 3: WebRTC Interop with Legacy Enterprise Collaboration Tools

The requirement for our third case was to allow for a Cloud Video Conferencing solution to interop with WebRTC, Skype, Polycom, Cisco, among other H.323 (which is a protocol to provide audio-visual communication sessions on any packet network) clients.

Again, SIP over WebSocket was translated to other underlying protocols. In this case we also developed the other gateways, such as for Skype, Skype for Business and H.323. We also implemented video transcoding between codecs VP8 and H.264.

In terms of security, we encountered the RTP/SRTP conversion requirement. In addition, we had NAT/firewall issues to deal with, so ICE was used for the connection establishment.

Architecting this Enterprise Collaboration Solution

As with each case study, all other components in the architecture were connected, prepared for scalability and included an administration interface for monitoring. The simplified final architecture for case 3 is depicted below:

Figure 3 - WebRTC interoperability with a Legacy Enterprise Collaboration infrastructure

WebRTC Interoperability w/Legacy Enterprise Collaboration Infrastructure

Conclusion

WebRTC is gaining momentum in multiple industries, and some use cases still require interoperability with legacy systems. Challenges for WebRTC interoperability usually involve signaling, call control, transcoding, identity management and security.

In this article, we illustrated such challenges by exploring their existence in selected WebRTC projects from our customers in the Telecom, Call Center and Enterprise Collaboration industries.

We used a number of open source tools that help address these challenges. However, as these components are added to the infrastructure, new concerns arise, such as how to scale, monitor and manage all of them, which may involve a learning curve and careful engineering.

As new codecs and protocols emerge, we believe interoperability will continue to be a challenge for a while, although with perspectives of simplification in the future.

About Graham Holt
Mr. Holt, CTO, Daitan Group brings 2 decades of accomplished product and technical expertise in information technologies including big data, analytics, cloud computing, social enterprise collaboration, unified communications, IT service management (ITSM) and data center infrastructure management (DCIM). Daitan Group specializes in help customers use Agile Application Lifecycle Management with a DevOps culture to digitally transform. His Engineering and Computer Science degrees are from Leeds University.

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Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is being taken very seriously across industries and cannot be ignored.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the basics of Blockchain, previewed the Blockchain Reference Architecture, and introduced the mechanics o...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
Bitcoins are a digital cryptocurrency and have been around since 2009. As a substitute for legal tender, they are becoming the rage for investors and others but because there is no government agency auditing or performing regulatory oversights, you wonder if it is the perfect breeding ground for electronic nano crime. Since the introduction of the Bitcoin, some competitors have emerged and the whole segment of cryptocurrencies are defined as Altcoins. Altcoins include Dogecoin, Ethereum Feathercoin, Litecoin, Novacoin, Peercoin, and Zetacoin. Some of these cryptocurrencies are considered impro...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
From manual human effort the world is slowly paving its way to a new space where most process are getting replaced with tools and systems to improve efficiency and bring down operational costs. Automation is the next big thing and low code platforms are fueling it in a significant way. The Automation era is here. We are in the fast pace of replacing manual human efforts with machines and processes. In the world of Information Technology too, we are linking disparate systems, softwares and tools to make things self sustaining. This is called Automation.It has been helping companies overcome t...
It took Magellan's crew three years sailing ships to circumnavigate the earth. Today, at hypersonic speeds of 7,680 MPH, it takes just over three hours to circumnavigate the earth. Data on the Internet, however, travels at 670 million MPH, which means it only takes milliseconds to circumnavigate the earth. In this age of digital businesses and digital interactions, companies must digitally transform to work effectively in a world where mass information moves at these unimaginable speeds.
By 2020, 90 percent of all new cars will have some sort of built-in connectivity platform, and by 2022, there will be 1.8 billion automotive M2M connections. As cars join the Internet of Things, cars will stop being independent entities and will become part of a larger, connected ecosystem. Cars as part of the IoT isn’t just a look into the future – it’s already happening. “Everything that moves will become autonomic, it’s just a matter of time,” says Vishnu Andhare, Consulting Manager at ISG. Andhare notes that all of the big automotive players are already moving towards a future of shared m...
Decentralization of everything, the great new idea of which the web can’t stop babbling, might still seem a bit utopian if you inspect it closely. Yes, blockchains are likely to reshape our economy, or a huge part of it, and benefit considerably those who are currently unbanked. They might also facilitate the creation of rating/reputation systems that are not controlled by any single entity and thus allow people (say Uber drivers who’d like to work for Lyft) to switch employers without having to establish their credibility anew. They might give users complete control over their assets; prot...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
There is a fundamental flaw in how many people think about digital transformation. First, as we’ve written about extensively at Intellyx, people tend to think about it as a finite corporate project, rather than as a process of continual transformation. There is a deeper flaw in thinking, however, that leads to this type of project mentality. Enterprise leaders commonly think of transformation as something done at a corporate level — something the organization does to itself. But that mindset creates a separation between the act of transformation at an organizational level and the transformatio...
These days, APIs have become an integral part of the digital transformation journey for all enterprises. Every digital innovation story is connected to APIs . But have you ever pondered over to know what are the source of these APIs? Let me explain - APIs sources can be varied, internal or external, solving different purposes, but mostly categorized into the following two categories. Data lakes is a term used to represent disconnected but relevant data that are used by various business units within an enterprise. APIs are created as the easy access points for these siloed data lakes.
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rather long.
There is a story emerging about the role the Internet of Things (IoT) has played in disaster preparedness. Indeed this technology has matured to the point that it is making a real and measurable impact in helping communities prepare for, respond to, and recover from disaster.
AI technology is ever evolving and some believe it could be the next digital frontier. Today, the artificial intelligence revolution seems to be transforming every business in just about every industry from auto to banking to retail and beyond. The gaming industry is no exception.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" programs available to startups and innovators.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...