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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Finding Transformational Success by Ignoring Labels | @CloudExpo #Agile #DigitalTransformation
Labels are attractive because they allow us to categorize what needs to be done and to claim victory when we have done it

Finding Transformational Success by Ignoring Labels
Guest post by Intellyx Principal Analyst Charles Araujo

She's smart. He's funny. They're the ambitious ones. That company is an innovator. This technology is a game-changer.

As humans, we love labels. Consciously and unconsciously, we slap them on everything - and with good reason. The average human brain must process over 34GB of information each day. There is no way to do that and maintain our sanity unless we organize all that information in some way. And sticking labels on things is how our brain copes.

As a cognitive system, it works. But only when the things that we're sticking labels on fit into the world as we know it.

When things are in a rapid state of change, however, that same labeling process becomes problematic. When we attempt to label things that do not adhere to the existing frame of reference, those labels go from helpful to dangerous.

As the great American philosopher, Will Rogers, put it: "It isn't what we don't know that gives us trouble. It's what we know that ain't so."

Technologae Labelitus
I'm probably biased, but I don't think that any industry can beat the technology sector when it comes to our love of labels, buzzwords, and acronyms. With a constant stream of disruptive technologies, new approaches to applying those technologies, and the desire to sell those technologies to willing enterprise buyers, there is a never-ending opportunity to create new labels.

Industry analysts may be the greatest offenders. The large analyst firms seem to specialize in creating new categories, slicing existing categories into ever more narrow ones and continually redefining and repurposing old labels into shiny new ones.

Theoretically, this slice-and-dice approach to labeling market categories helps IT and business executives make sense of changing markets. But make no mistake about it - analysts do it for their firms' convenience as they try to make sense of things, not because such labels accurately represent emerging markets.

In fact, the desire to put labels on everything and organize the rapidly changing technology industry during this time of constant disruption serves mostly to obfuscate rather than clarify.

At Intellyx, we don't fall into the labeling death spiral as our larger competitors do, because we spend most of our time speaking to leaders at technology vendors that are disrupting the market. The universal challenge we hear from these entrepreneurs is that their companies don't fit neatly into any of the existing boxes that the industry uses to classify them.

Almost by definition, these companies transcend and span the labels that define the world as it was, because they represent the world that will be.

The Real World, Without Labels
The problem with all of this labeling is that it draws enterprise decision makers away from their real challenges - and negatively affects how they approach the entire process of digital transformation - which is unfortunately becoming a clichéd buzzword itself.

As digital transformation has become the trend du jour, executives' focus has shifted away from the underlying business imperative. Rather than talking about the overarching business challenges, risks, and opportunities - specifically, how organizations can leverage technology and transformative processes to create competitive advantage - enterprise executives are instead reducing the conversation to the need to implement some specific technology. Fill in your label here.

It's a classic case of the tail wagging the dog. The industry slaps labels on technologies, forcing technology companies to relentlessly conform to those boxes (lest they risk being ignored).

The industry then dutifully communicates to enterprise leaders that they need this technology that they have so neatly labeled for them. Enterprise leaders play their part and start thinking in these terms because, after all, they will eventually need to justify a future purchase. They know it's safer to align those purchasing decisions to the analysts' labels, regardless of how poorly they represent the reality of emerging, disruptive technologies.

Like a spaceship slowly spinning out of orbit, this process almost imperceptibly takes enterprise organizations away from the business focus they must maintain if they are to actually transform anything.

It seems harmless to evaluate a labeled class of technologies as a group to make sure that they make a good decision. After all, that's how they have always made technology purchasing decisions. But those were different and simpler times when labels better served their purpose.

Killing Your Digital Transformation Effort by Labeling It
If you're an enterprise leader, you're stuck right smack in the middle of this mess.

Your organization must attempt to navigate the most tumultuous time of disruption since the dawn of the industrial era. Everything is changing or under threat of change: customer purchasing behavior and experience expectations, the competitive landscape, and even the definition of your products themselves.

At both the customer-facing edge as well as within the core of your business, technology is powering each of these transformations. As a result, a barrage of new technologies is bombarding you and competing for your attention.

It is therefore tempting and understandable that you would seek the shelter of labels and categories to make this process easier, but that's the surest way to kill your transformational effort. Don't fall into this trap.

Digital transformation success requires that you transform your very culture and the way you operate. It is not about adopting, implementing, or using any particular technologies.

In fact, the unique way in which your organization seamlessly melds your culture, processes, and technology to create differentiated value for your customers is the only true measure of success.

Labeling your technology decisions - or your transformational program itself, for that matter - will focus your attention in the wrong place and only serve to limit your organizational imagination and ambition.

You must instead create an indefatigable focus on creating sustainable competitive value by reimagining everything. Technology will be a key part of that process, but you will only find the technology path forward by ignoring the labels and making technology decisions only in the context of delivering transformative business value.

The Intellyx Take
At Intellyx, we have been beating this drum relentlessly. We have continually discussed the fact that digital transformation is a process and not a destination. We have talked about how the transition from the industrial era to the digital era represents something altogether different. We have done it over, and over, and over.

There's a reason for this repetition: many people simply aren't getting it.

Read the industry press or attend an industry conference and you will hear triumphant tales of digital transformation gone well. In many cases, the subject of the story deserves their accolades. They have moved the ball forward and have led their organization through the early stages of the transformational journey.

But that's what you rarely hear - that their story is not complete and, in fact, has only just begun.

People tell transformational stories from this perspective because there is one more label that is more alluring than all the rest: Completed.

Labels are attractive because they allow us to categorize what needs to be done and to claim victory when we have done it. But as much as we might like it to be true, that's not the way of digital transformation. Instead, skip the labels, focus on the process, and just enjoy this once-in-a-generation journey.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Intellyx.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

@ThingsExpo Blogs
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Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous importance on software-based innovations. They require not only skilled occupations, such as data analysts ...
Digital Transformation Blogs
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