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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


SaaS Performance | @CloudExpo @Catchpoint #DevOps #WebPerf #AI #SaaS
SaaS providers need better tools to manage performance, enabling them to get ahead of problems

Managing Performance for SaaS-Based Applications

Software as a service (SaaS), one of the earliest and most successful cloud services, has reached mainstream status. According to Cisco, by 2019 more than four-fifths (83 percent) of all data center traffic will be based in the cloud, up from 65 percent today. The majority of this traffic will be applications.

Businesses of all sizes are adopting a variety of SaaS-based services - everything from collaboration tools to mission-critical commerce-oriented applications. The rise in SaaS usage has many positive benefits, but one drawback is that as demand grows, SaaS providers are having a harder time ensuring a high-performing (fast, reliable) end-user experience - at the same time performance expectations are growing higher than ever.

SaaS Providers Struggle to Meet Modern Day User Performance Expectations
Websites and applications must be fast. People want to read an article as soon as it's clicked; shoppers will abandon their cart on an ecommerce site if the website is too slow; customers expect to be able to quickly make transactions - and the list goes on. According to Google's latest research (February 2017), as page load time increases from 1 second to 7 seconds, the likelihood of a visitor abandoning the page increases 113 percent. For SaaS companies to be successful, they need to adopt the same laser focus on the end-user experience that has fueled the rise of ecommerce and B2B applications.

Meeting these performance demands is proving to be a significant challenge. One recent survey of SaaS providers found more than half reported difficulties in delivering sufficient performance levels, while more than a quarter said their organizations had incurred financial penalties as a result of unmet service-level agreements. Twenty-one percent of respondents whose organizations had an unplanned service interruption said it resulted in the loss of a customer relationship. Among those SaaS providers suffering financial penalties, the average cost incurred was $359,000 - not including the time and effort spent finding and fixing the source of performance declines.

Why Is Ensuring Superior Performance So Difficult?
Ensuring strong performance levels is proving difficult for several reasons:

Infrastructure Build-Outs - As many SaaS providers expand into new geographies and support more businesses, they are adding infrastructure as well as partitioning more existing systems. According to the SaaS provider survey mentioned above, almost half of respondents noted they have at least doubled the number of systems supporting their workloads and applications over the past two years. While this helps them support more customers, there is a nasty side effect - greater complexity, which makes it harder to find and fix the source of performance problems when they do occur.

Users' Geographic Expansion - Heightening these performance challenges is the growth of end users in new geographies. Application performance tends to deteriorate based on distance from the SaaS provider's data center. This means as end users move further away, there are more variables standing between them and the data center which can degrade performance - networks, ISPs, even browsers. This makes it impossible for SaaS providers to gauge worldwide performance levels for a specific SaaS user, based solely on the experiences of end users in just one or two geographies.

To expand and improve geographic reach, many SaaS providers build out their infrastructure, which in turn adds more complexity. The net result is a vicious cycle that ultimately results in decreased visibility into infrastructure health and end-user application performance.

The Capricious Nature of the Internet - Full SaaS provider outages are rare, but when they do happen, they can be disastrous. The Amazon S3 outage on February 28 served as the latest example, causing widespread availability issues for thousands of websites, apps, and IoT devices.

There have been other instances recently - in February 2016, Office 365 went dark for wide swaths of Europe. In August 2015, a Google data center in Belgium was struck by successive lightning strikes, causing problems for numerous Google cloud infrastructure service users. Not even tech giants like Amazon, Microsoft, or Google are immune to acts of God or nature. Inevitable outages are not the fault of these providers - rather, the "ripple effect" is the result of the tendency for business users to concentrate too much work in the hands of a single provider.

More common than full-blown outages are instances of SaaS applications just not performing well. Even though many SaaS providers have monitoring systems in place, 54 percent report the primary way they find out about performance problems is through customer complaints.

Managing Performance Must Be a Shared Endeavor
SaaS providers need better tools to manage performance, enabling them to get ahead of problems before their customers' end users are affected. This is a fundamental shift from traditional application performance management (APM) to what Gartner refers to as digital experience management (DEM). DEM treats the end-user experience as the ultimate metric, and identifies how the myriad of underlying services, systems, and components influence it. This approach is consistent with a recent EMA survey in which more than three quarters of respondents prioritized the ability to troubleshoot and analyze root causes of application performance problems, down to the platform level.

As the number of performance-impacting variables increases, SaaS providers may find themselves drowning in data, but searching for insights. They need advanced analytics to make data more actionable by identifying the cause of performance issues, swiftly and accurately. Sometimes performance issues are within the SaaS provider's control (such as when a particular region or data center requires more capacity). Other times, the issue may not be directly within the IT team's control - for example, a slow ISP or CDN. Even with these external factors, the information is still useful because time spent unnecessarily "war-rooming" can be avoided.

Business users of SaaS services should also be contributing to the performance management effort. They should consistently measure their SaaS providers' response levels, as well as monitor and measure real end- user performance at the closest points of geographic proximity. This is the key to gaining the most realistic view of end-user performance levels around the world. Having this information can help SaaS users uphold provider SLAs, but perhaps, more important, identify performance problems in advance and quickly determine if the problem is with the cloud service provider, or another component or internal infrastructure element.

Finally, as the recent Amazon S3 example demonstrated, SaaS users should always have a redundancy plan in place for their critical applications. In essence, they need to architect for failure. This may require an investment of time and effort, but can make all the difference in keeping SaaS-based businesses running smoothly when faced with a completely unpredictable event.

Conclusion
The growth in SaaS reliance is not going away, and SaaS providers cannot afford setbacks. When the SaaS platform that employees spend 80% of their day on goes down, productivity, and therefore a company's bottom line, takes a hit.

SaaS providers will continue to struggle with rapid growth and increasing complexity as business users port more mission-critical applications to the cloud and end users demand increasingly higher levels of performance and productivity.

This situation has the potential to escalate unless SaaS providers address the issue head-on with new approaches that evolve APM to DEM. Business users must also do their part. Ultimately, this can translate to more proactive, productive performance management, with less finger pointing and war rooming and more accurate, decisive issue resolution.

About Mehdi Daoudi
Mehdi Daoudi is the co-founder and CEO of Catchpoint Systems, a premier provider of web performance testing and monitoring solutions. His team has expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies that impact the experience of millions of users.

Before Catchpoint Systems, Mehdi spent 10+ years at DoubleClick and Google, where he was responsible for Quality of Services, buying, building, deploying, and using monitoring solutions to keep an eye on an infrastructure that delivered billions of transactions daily.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
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How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
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Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
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One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

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