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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Getting 'in the Money' with Flash
Getting 'in the Money' with Flash

We're in the money, we're in the money; We've got a lot of what it takes to get along!... Old Man Depression, you are through, you done us wrong!
- from "We're in the Money,"
(RIGHTS, REMICK MUSIC CORP.)

Granted, times have changed drastically since Fred Astaire first popularized these lyrics, making them the theme song for newfound wealth. But the challenge facing carriers in the wireless handset industry remains basically the same: How do you turn around a depressed economy and put yourself on the path to newfound wealth drawn from newfound handset functionality and capabilities?

The dry equation is simple. The more applications there are and the more widely they're used, the more profit carriers stand to make. The trick, then, is to find the killer application/s that will bring in the money. Or is it?

The operative equation is more complicated. If applications do not have the hardware and firmware support they need to run smoothly, they cease to have any appeal from the users' standpoint, no matter how spectacular they appear in the glossy literature. The rest of this equation is obvious: an application that is not used is as good as nonexistent as far as carriers are concerned.

How, then, do you deliver handset users an application experience that will achieve the ultimate goal - addict them to using it? How do you bring users a graphical user interface (GUI) that's just as easy-to-use as a PC interface, helping to lure them deeper into the applications' pit?

The Role of NAND Flash in the Smart Phone
It's obvious to manufacturers and to many users that a powerful CPU running at 200-400MHz, such as Intel's XScale or TI's OMAP, is indispensable to smooth handset operation. More often than not, however, the role of memory has been overlooked, even though it is the third most expensive component (after the CPU and the color display) inside handsets. Until recently, memory has gotten much less press than it deserves, and has rarely been included in the feature list that handset manufacturers roll out to dazzle potential customers. But times are, indeed, achanging.

Making Applications Run Smoothly
Four out of five tier-one handsets have switched from NOR flash memory to highcapacity, high-density (to be read as "lower cost" since the higher the density, the smaller the silicon die size) NAND flash memory to enable the smooth operation of applications such as MMS, digital photography, and video-on-demand. Three out of four tier-one PDAs also incorporate NAND flash memory to support the newest applications; word processing - like functionality such as a predictive dictionary that enables word completion; modern GUIs with drop-down menus; and easy setup.

Of course there are other alternatives such as implementing removable memory for handsets. But benchmark results show that removable memory, due to slower bus speeds and a larger system overhead, achieves only half the speed, at best, of embedded memory.

The internal media has a big advantage over removable memory cards - it's much faster. Benchmarking tests show that the UX series can access data stored in internal media more than twice as fast as on a Memory Stick.

Replicating the Successful PC Experience
Because users are most comfortable with their PCs, the PC experience has become a yardstick against which mobile experiences are measured. Measuring up successfully requires high-capacity memory. Take, for instance, a single, real-life example of a commonly used mobile application, Instant Messaging (IM). The memory resources necessary to achieve a successful user experience are undoubtedly more than the typical user realizes:
1.  Memory to run the application: With 50KB application memory, users can basically log in, send a message, and see their buddy lists on their handsets - that's it. With 200KB, they can open chat rooms, manage their profile, combine value-added services such as initiation of voice conferences, and extend the functionality sevenfold: from 3-4 basic functions to 20-30. With IM and more, the functionality becomes PDA-like (closely resembling a PC experience), with multiple menus and sub-menus of actions.
2.  Memory to cache application data (RAM): One of the biggest problems with mobile IM clients is their inability to store lengthy contact lists. Most current IM clients (even those of 200KB) limit the number of contacts on the device, instead frequently fetching the necessary information from the server. This downgrades both performance and the user experience. Keeping contacts' pictures, for example, a very useful capability when lists are long, is impossible, since each picture is a few tens of KBs, so an average- sized 50KB photo multiplied by 50 buddies already exceeds the 200KB allotment.
3.  Memory to save data (ROM/flash): Saving data such as conversation history and received files are basic operations on a PC that the mobile device cannot provide without high-capacity memory.
4.  Memory to save multimedia (flash): Processing, caching, and saving multimedia applications - such as contact lists with photos, video conversations, voice over IP (VOIP), push-to-talk conversations of good quality, and using a camera phone with a large photo album - requires a quantum leap in memory, from 16MB to 64MB!

Keeping Costs and Power Consumption Low
It's becoming increasingly clear to a growing pool of handset manufacturers that lowering the bill of materials (BOM) by scrimping on local NAND flash memory is not the best way to reduce the overall handset cost. A boomerang effect - great applications are available, but users do not like how they perform and therefore do not use them - can cancel out any shortterm savings.

Research in Japan, one of the largest and most advanced markets for smart phones, confirms this trend. When users are given the option of upgrading poor resolution photos to twice the resolution, studies show that they are twice as likely to use digital photography. Users take an average of 4.7 pictures per week using a built-in camera mobile phone. The higher the resolution of the camera phones they have, the more pictures they take, the survey said. Users of camera mobile phones with 300,000 pixels take twice as many pictures as users of phones with less than 100,000 pixels. In addition to higher-resolution photos, users today can choose from among a range of features to add to their camera phones, as shown in Figure 1. Each of these features requires more memory.

Upgrading the handset-memory architecture with NAND flash memory to replace standard NOR flash memory and support new and better applications can bring manufacturers multiple benefits:
1.  40% lower cost per megabit in higher capacities.  2.  The possibility of replacing a separate, on-board boot device if a NAND-based flash device with boot capabilities is chosen.
3.  Higher performance than NOR. This results in lower power-consumption levels. Assume, for instance, that you need to write 2KByte of data to flash. Using an advanced, NAND-based product, it takes 1200uS. This compares with 10,240uS using a new, low-power NORbased flash product. The NAND-based flash consumes 10mA in active mode, and 10uA in deep-power down mode. The NOR-based flash consumes 17mA for read operations, 35mA for write, and 25mA for erase. Its power-down mode is speced at 100uA.

Now let's translate these numbers into relative power consumption levels as shown in Table 1.

Bringing in the Money
NAND-based flash memory is being chosen more and more as the default memory to deliver better experiences to users on their handsets and, as a result, to get carriers' digital cash registers ringing again.

About Zack Weisfeld
Zack Weisfeld is associate VP of marketing for the Mobile DiskOnChip
product line at M-Systems. He earned a BA in economics and an MBA
from Kellogg business school, Northwestern University.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


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