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Solving the XML Problem with Jackson | @CloudExpo #API #Java #JSON #Cloud
Jackson is a popular library for handling JSON in Java applications, quickly becoming the de-facto standard in the ecosystem

Solving the XML Problem with Jackson
By Eugen Paraschiv

Jackson is a popular library for handling JSON in Java applications, quickly becoming the de-facto standard in the ecosystem. Starting with version 2, it has also introduced a mature XML implementation alongside its established JSON support.

Adding Jackson XML to the Project
Adding the Jackson XML module to the project only needs a single dependency - the Jackson XML module itself:

<dependency>
<groupId>com.fasterxml.jackson.dataformat</groupId>
<artifactId>jackson-dataformat-xml</artifactId>
<version>2.9.0</version>
</dependency>

And in Gradle:

compile "com.fasterxml.jackson.dataformat:jackson-dataformat-xml:2.9.0"

This will automatically pull in all of the other Jackson dependencies that are needed:

Note that the Woodstox StAX library can be excluded and replaced with any other valid implementation of the StAX API.

Configuring the Jackson XML Module
Jackson is typically used by means of an ObjectMapper instance. In order to work with XML, we'll instead use the XmlMapper class. This is a direct extension of ObjectMapper and can be used as a replacement, with the exact same API we're already used to.

The absolute simplest way of working with this is to just use the default configuration:

ObjectMapper objectMapper = new XmlMapper();

However, if we need additional configuration, we can instead construct the Jackson Module manually and set it up as necessary:

JacksonXmlModule xmlModule = new JacksonXmlModule();
xmlModule.setDefaultUseWrapper(false);
ObjectMapper objectMapper = new XmlMapper(module);

As of version 2.9.0, the only configuration options for the XML Module are:

  • setDefaultUseWrapper - defines whether or not to use a wrapper for non-annotated List properties by default
  • setXMLTextElementName - defines the virtual name to use when processing character data sections - when not binding to Java beans

Due to the fact that the XmlMapper extends the standard ObjectMapper, we can essentially use all of the standard Jackson ObjectMapper configuration settings and APISs.

For example, we can configure it to produce indented output as follows:

objectMapper.enable(SerializationFeature.INDENT_OUTPUT);

Note that some of these settings might not work with some XML implementations. For example, older versions of Jackson XML depended on Stax2Writer, which didn't support writing raw characters to the stream. This means that it doesn't support writing the raw newlines and indentations needed for the INDENT_OUTPUT feature to work.

Object Serialization
Jackson is best known for its ability to serialize POJOs into JSON and back, by means of standard conventions and - where necessary - special annotations to give clues to the Jackson library.

As already mentioned, the XmlMapper object directly replaced ObjectMapper, only it works in terms of XML instead of JSON. This means that the API is exactly the same, and it can be used as a direct replacement.

Writing XML
Writing XML is done using the various
writeValue methods that Jackson exposes. For example, marshalling some object to XML is done simply by using the writeValueAsString API:

String xml = objectMapper.writeValueAsString(input);

The standard versions of this all exist and work as expected:

  • Writing to a String
  • Writing to a Byte Array
  • Writing to a java.io.OutputStream - e.g. for streaming over a network connection
  • Writing to a java.io.Writer
  • Writing to a java.io.File

Reading XML
As we just explored, we the library handles writing to XML quite well.

We can also read XML, using the various readValue APIs that are part of provided by the ObjectMapper.

For example, reading some XML from an InputStream into a Java Bean:

MyBean bean = objectMapper.readValue(inputStream, MyBean.class);

Again, the standard versions of this all exist, and work as expected:

  • Reading from a String
  • Reading from a Byte Array
  • Reading from a java.io.InputStream - e.g. for streaming over a network connection
  • Reading from a java.io.Reader
  • Reading from a java.io.File

Jackson Annotations for Serialization
The Jackson XML module supports the full range of annotations that Jackson provides for annotating our POJOs
.

This means that we can have one single set of beans, with one set of annotations and, depending on the ObjectMapper instance, we select whether we get XML or JSON. That's a huge benefit when it comes to structuring our code, as we no longer have to worry about translating between different beans that represent essentially the same data just to get different serialization formats.

For example, given the following bean:

@JsonPropertyOrder({"age", "id", "name"})
public class Person {
@JsonProperty("_id")
private String id;

private String name;

private int age;

@JsonIgnore
private String note;
}

will produce this JSON:

{
"age":4,
"_id":"12345",
"name":"George"
}

And this XML:

<Person>
<age>4</age>
<_id>12345</_id>
<name>George</name>
</Person>

Additional Jackson Annotations for XML
The Jackson XML module adds some additional support for XML specific features.
These annotations allow us to control the XML namespace and local name for elements, including the root element, whether a field is rendered in an element or as plain text, whether the content of an element is rendered in a CData wrapper, and whether a collection should use a wrapper element or not.

@JacksonXmlProperty

@JacksonXmlProperty can be applied to any field in a bean to control the details of the element that is being rendered. This annotation allows us to determine the namespace, the local name, and whether the field is serialized as an Element or an Attribute. For example, the following bean:

For example, the following bean:

public class Person {
@JacksonXmlProperty(
isAttribute = true, namespace = "urn:stackify:jacksonxml", localName = "_id")
private String id;

@JacksonXmlProperty(namespace = "urn:stackify:jackson")
private String name;

private String note;
}

This generates the following XML output:

<Person xmlns:wstxns1="urn:stackify:jacksonxml"
wstxns1:_id="12345">
<wstxns2:name xmlns:wstxns2="urn:stackify:jackson">Graham</wstxns2:name>
<note>Hello</note>
</Person>

@JacksonXmlRootElement

The @JacksonXmlRootElement has a similar role to the @JacksonXmlProperty but for the root element of the entire document. This can only adjust the Namespace and Local name - since the root element can never be serialized as an attribute.

For example, let's look at this Java POJO:

@JacksonXmlRootElement(namespace = "urn:stackify:jacksonxml", localName = "PersonData") public class Person {
private String id;

private String name;

private String note;
}

When serialized, this will result in the following XML:

<PersonData xmlns="urn:stackify:jacksonxml">
<id xmlns="">12345</id>
<name xmlns="">Graham</name>
<note xmlns="">Hello</note>
</PersonData>

@JacksonXmlText

Next, let's have a look at the @JacksonXmlText annotation.

Simply put, this indicates that an element should be rendered as plain text without another element containing it.

For example, the following POJO:

public class Person {
private String id;

private String name;

@JacksonXmlText
private String note;
}

Will produce this simple XML output:

<Person>
<id>12345</id>
<name>Graham</name>
Hello
</Person>

Naturally, you do have to be careful using this annotation and make sure you're still generating valid XML.

@JacksonXmlCData

The @JacksonXmlCData annotation indicates that a CData wrapper should be placed around the content of the element. This can be used in conjunction with the @JacksonXmlText if desired to produce a CData wrapper without an element tag.

Let's have a look at a POJO using this annotation:

public class Person {
private String id;

@JacksonXmlCData
private String name;

@JacksonXmlText
@JacksonXmlCData
private String note;
}

This will result in the following XML:

<Person>
<id>12345</id>
<name><![CDATA[Graham]]></name>
<![CDATA[Hello]]>
</Person>

JacksonXmlElementWrapper

The @JacksonXmlElementWrapper annotation is used to override the default setting from setDefaultUseWrapper - as seen above. This can ensure that a collection either does or does not use a wrapper element, and can control what the wrapper element uses for namespace and local name.

When using wrapper elements, we get an additional element added which contains all of the elements from the collection, and when wrapper elements are not used then the individual collection elements are written directly inline:

class Wrapper {
@JacksonXmlElementWrapper(localName = "list")
private List names;
}

This will produce the following XML:

<Wrapper>
<list>
<names>John</names>
<names>Paul</names>
<names>George</names>
<names>Ringo</names>
</list>
</Wrapper>

Whereas, if the JacksonXmlElementWrapper is replaced with:

@JacksonXmlElementWrapper(useWrapping = false)

Then the XML produced won't contain the list element:

<Wrapper>
<names>John</names>
<names>Paul</names>
<names>George</names>
<names>Ringo</names>
</Wrapper>

Supporting JAXB Annotations

The Jackson XML module also has the ability to support the standard JAXB annotations on our beans - instead of needing the Jackson specific ones. This can be useful if we want to use Jackson for the actual XML Serialization but don't want to depend on it at compile time.

This can also be used to allow JAXB to generate our bean definitions from an XML Schema and have Jackson process them.

This functionality is an additional module that needs to be added in for it to work. It doesn't work out of the box like the Jackson annotations do. In order to configure this - we need to add the JaxbAnnotationModule to our ObjectMapper as follows:

objectMapper.registerModule(new JaxbAnnotationModule());

We can now write or generate a Java bean with JAXB annotations and simply process it with this XmlMapper.

For example, the following POJO:

@XmlRootElement(name = "employee")
@XmlAccessorType(XmlAccessType.FIELD)
public class EmployeeBean {
@XmlAttribute(name = "_id")
@XmlID
private String id;

@XmlElement
private String name;

@XmlElement
private String type;
}

Will produce the following XML when marshalled:

<employee _id="12345">
<name>Graham</name>
<type>Developer</type>
</employee>

Partial Reading and Writing
Jackson also has the powerful ability to actually jump into the middle of an existing XML file and either marshall or unmarshall XML to and from that file.

The functionality makes good use of the standard XMLStreamWriter class, and naturally of XMLStreamReader as well. This cool functionality gives us a lot of flexibility to work with existing XML documents and integrate with these cleanly and easily.

Generating XML
The XmlMapper is able to serialize an entire Java bean into a document that is currently being produced, allowing Jackson to integrate and construct the document along with other external actors. This also gives some ability to support constructs that Jackson cannot handle natively - for example, the XML Prolog.

In order to do this, the XmlMapper needs to be called to write values to the XMLStreamWriter object - the same as if we were writing to any other Writer:

StringWriter stringWriter = new StringWriter();
XMLOutputFactory xmlOutputFactory = XMLOutputFactory.newFactory();
XMLStreamWriter sw = xmlOutputFactory.createXMLStreamWriter(stringWriter);

XmlMapper mapper = new XmlMapper();

sw.writeStartDocument();
sw.writeStartElement("root");

mapper.writeValue(sw, employeeBean);
sw.writeComment("Some insightful commentary here");
sw.writeEndElement();
sw.writeEndDocument();

This will produce the following XML:

<?xml version='1.0' encoding='UTF-8'?>
<root>
<employee _id="12345">
<name>Graham</name>
<type>Developer</type>
</employee>
<!--Some insightful commentary here-->
</root>

Here, the XML Prolog, root element, and the comment - are not produced by Jackson XML, but everything inside the EmployeeBean element is.

Consuming XML
The opposite of this is also possible - deserializing a Java bean from the middle of an XMLStreamReader.

This can be especially useful if we only care to have Java bean representations for data in the middle of a larger object - for example, if we are parsing an Atom wrapper around the data we are interested in.

In order to do this, the XmlMapper needs to be called to read values from the XMLStreamReader object - the same as if we were reading from any other Reader.

Let's have a look at a simple example. The following Java code will consume the XML generated above into an EmployeeBeen instance:

XMLInputFactory f = XMLInputFactory.newFactory();
XMLStreamReader sr = f.createXMLStreamReader(new FileInputStream(inputFile));

XmlMapper mapper = new XmlMapper();
sr.next(); // to point to <root>
sr.next(); // to point to root-element under root
EmployeeBeen employee = mapper.readValue(sr, EmployeeBeen.class);
sr.close();

Limitations of the Jackson XML Module
The XML module in Jackson is by no means designed to be an exact replacement for JAXB. There are certain constructs that will work subtly differently between JAXB and Jackson, and there is no guarantee that Jackson will produce identical XML to JAXB.

Note that, unlike with JSON, the outermost object must be a bean type - it can not be a primitive or wrapper type, an enumeration, or a collection. This is a direct result of how XML works - there's no way in XML to represent such a top-level value.

By default, Jackson will always use a wrapper element for collections, which is also different to how JAXB works. This is the major way that the XML produced by Jackson is not compatible with the XML produced by JAXB. Of course, the behavior can be configured, using the JacksonXmlElementWrapper annotation for one field or the setDefaultUseWrapper configuration setting on the XmlMapper globally.

Jackson also has no support for working with specific XML Schemas. It's designed for writing Java Beans first, rather than generating the Java code from pre-existing schemas. Note that this can be solved to an extent by using the JAXB annotation support and generating the beans using the standard xjc tool.

Equally, it has no support for some of the more advanced XML tools - such as XPath or XSLT. If we need this level of support then we should instead use a more full-featured XML solution.

Usage on Android
In the mobile space, Jackson XML works perfectly well on Android. However, the StAX API is not included in the Android JVM, so it needs to instead be bundled manually.

If we're using the Woodstox XML library that Jackson XML depends on by default - there's nothing extra to be done. If, however, we're using an alternative library - then we might need to add that dependency manually:

<dependency>
<groupId>javax.xml.stream</groupId>
<artifactId>stax-api</artifactId>
<version>1.0-2</version>
</dependency</span>

And for Gradle:

compile "javax.xml.stream:stax-api:jar:1.0-2"

Summary
If you're looking for a mature, flexible way of supporting and working with both JSON and XML for the same data, the Jackson XML module is a fantastic library to leverage. It's not only a solid way to go on its own, but it also has the added benefit of being able to mostly reuse the same configuration for both XML as well as JSON.

Typically, this has to be handled using two different libraries with entirely separate configurations.

Finally, beyond flexibility and ease-of-use, the Jackson team has historically placed a strong emphasis on performance. And given that marshalling and unmarshalling of data is a large part of most web applications, choosing the right library to handle all of that work is critical. That, plus a performance monitoring tool such as Retrace will allow you to get the most out of your app.

The post Solving the XML Problem with Jackson appeared first on Stackify.

Read the original blog entry...

About Stackify Blog
Stackify offers the only developers-friendly solution that fully integrates error and log management with application performance monitoring and management. Allowing you to easily isolate issues, identify what needs to be fixed quicker and focus your efforts – Support less, Code more. Stackify provides software developers, operations and support managers with an innovative cloud based solution that gives them DevOps insight and allows them to monitor, detect and resolve application issues before they affect the business to ensure a better end user experience. Start your free trial now stackify.com

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"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
“Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
Will I ever understand the nuances of the advanced analytics landscape? Well, maybe the better question is will the advanced analytics landscape ever stop changing? The advanced analytics landscape, into which I include Deep Learning (DL), Machine Learning (ML), Reinforcement Learning (RL) and Artificial Intelligence (AI), seems to be in a constant state of evolution. New advanced analytic algorithms and tool sets seem to be coming out of every university, every startup, every digital media company and every technology company. And many of these new advanced analytic algorithms and tool sets a...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
Well, my developer friends, 2018 is your year. Businesses in practically every industry have a fever. And the only prescription? You. I know, I know. The demand for developers is nothing new. But 2018 is different. 2018 is the year where we see some of this decade's most exciting technologies become commercially viable, and others finally go mainstream. We'll see new forms of immersive entertainment, and inanimate objects will come alive in ways that really feel real. Trying to undermine this progress are intelligent and dangerous threats that must be outsmarted and outworked. There's endles...
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept. Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and acquisitions. However, this one feels different. Two billion people use Unilever products every day according to Unilever’s 2015 annual report. Dollar Shave Club only has around two million members; the vast majority of w...
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...