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How May I Be of Web Service?
How May I Be of Web Service?

There is a phenomenon that appears to be unique to our industry - something I call buzzword du jour. On a regular basis a new buzzword (usually accompanied by a series of acronyms) appears on the front pages of the trade rags proclaiming to be "the future" - the message being "jump on board or become obsolete." This happens so frequently that many of us are becoming immune to it all, and in doing so are running the risk of missing something important when (or if) it happens. Which brings us to Web services.

What's the Deal?
If you are to believe the hype, Web services are more exciting than car chases, are the answer to world peace, can cure male-pattern baldness, will patch the ozone layer, can resurrect failing economies, will make you rich and desirable, may bring an end to the glut of reality TV shows... well, you get the idea.

So, the big question has to be, are Web services for real? Microsoft thinks so (but not everything Microsoft believes in is truly worthy of consideration - anyone remember Microsoft Bob?). Sun (thanks to applets) thinks so too, as does IBM (those folks who brought us OS/2, which did so well). The point is, just because the big guys say it's hot does not necessarily make it so. And yet everyone is talking and writing about Web services (and I myself must plead guilty here - I have mentioned Web services in passing in several columns since ColdFusion MX shipped). So, again, what's the deal?

It's Distributed Applications - Again
For starters, here's an explanation. Web services are simply a set of technologies that facilitate distributed computing; it is that simple. The idea is that an application can invoke another application (located anywhere, locally or remotely) which does some processing, possibly returning results when complete. That's all there is to it.

It's not a new idea. Distributed computing has been around in some way, shape, or form for a while now (heck, if you use ColdFusion's <CFHTTP> tag to invoke a remote page, you are using distributed computing). So why the excitement this time around? There are a few reasons:

  • Vendor support: It's been a while since everyone from Microsoft to Sun to IBM to Apple all talked the same language (for the most part). Web services are truly the first really viable solution to interoperability.
  • Standards: Unlike other distributed computing technologies, Web services are built on existing standards and systems; no single vendor owns the space.
  • Cost: The two prior bullets make this technology highly usable and accessible, and not at all cost prohibitive. Most developers can continue to use the platforms and languages they already use and don't need to throw out everything and start over.

    Need a practical example? Try this one: you create an online store (I know that is so '90s, but bear with me). Customers visit your site and buy goods that you ship, using a carrier of your choice. Great. That is until a week goes by and no package shows up, so the customer revisits your site to track the order. You display the order information, complete with the shipper information and tracking number, allowing the customer to check on the delivery (and maybe, as you are so customer-service driven, you even provide a direct link to the shipper's site). Problem solved. Right?

    Wrong! If you have an online store, the last thing you want is customers wandering off to other sites; you want them to stay and part with their hard-earned money. You never want to send them off to fedex.com or ups.com or any other site. Amazon.com doesn't do this - they show shipping information provided by those companies right in their own pages, the customer goes nowhere.

    I have no idea what systems the shipping companies use, I don't know what software they use, and I have no access to it anyway (I am guessing the same is true for you). Amazon.com is a very significant player in the e-commerce space, the shipping companies are likely to work with them to provide them with access to this kind of data. But what about the rest of us? How could we do the same?

    The answer is Web services (predictable, I know, sorry). If the shipping companies created a Web service that exposed tracking information, any application could submit a real-time request for the data, and then process or display it as needed right within their own pages. In other words, the client browser talks to your application; your application talks to the shipper via their Web service, retrieving the necessary information; and then your application displays it as needed.

    Fantasy? Well, that depends on who you ship your products with. But some shipping companies have indeed made Web services available. It's not fantasy at all.

    Web Services Lingo
    Okay, so now that you know why you need Web services, let's review some of the lingo you'll need to use (drop these in conversations to sound like a seasoned pro):

  • Web service: This is the application itself.
  • XML: Web service requests are made in XML and returned data is also in XML.
  • SOAP (Simple Object Access Protocol): The XML-based protocol used to send and receive Web service requests.
  • WSDL (Web Services Description Language): An XML language used to document Web services; every Web ser-vice has an associated WSDL URL which lists the methods (functions) that may be invoked as well as what parameters they expect and what data is returned.
  • UDDI (Universal Description, Discovery and Integration [of Web services]): A directory technology used to locate Web services (UDDI is not supported by ColdFusion in CFMX).

    When you use a Web service you consume it, and when you create a Web service you publish it.

    Consuming Web Services
    Enough talk, let's try this thing. In ColdFusion, Web services are consumed using the <CFINVOKE> tag. <CFINVOKE> requires the URL to a Web service's WSDL, the name of the method to invoke (a single Web service may expose multiple methods), and any required parameters.

    The following is a simple example. It invokes a Web service on my own Web site - this one returns my ColdFusion Tip-of-the-Day:

    <!--- Get tip for today --->
    <CFINVOKE WEBSERVICE="http://www.forta.com/cf/tips/syndicate.cfc?wsdl"
    METHOD="Get"
    DATE="#Now()#"
    RETURNVARIABLE="DailyTip">

    As you can see, the Web service itself is specified using the URL to its WSDL file. ColdFusion retrieves and reads this file so as to know how to interact with the Web service, and how to call the method specified in the METHOD attribute. RETURNVARIABLE is the name of a ColdFusion variable to be populated with whatever results are returned. In this example my Web service returns a ColdFusion structure, and so DailyTip will be a structure containing the tip.

    If you want to try this example you can use <CFDUMP> to display the results, like this:

    <CFDUMP VAR="#DailyTip#">

    You'll notice that there is no XML here, no SOAP, nothing beyond a simple tag call. ColdFusion hides all the complexity from you - it does not matter what is on the other end, what language it was written in, what data type it returns, what platform it runs on - none of that matters. All that is important is that the returned data is ready to use just like any other ColdFusion variable.

    Here is another example, the same Web service call, but this time using a slightly different calling convention:

    <!--- Get tip for today --->
    <CFINVOKE WEBSERVICE="http://www.forta.com/cf/tips/syndicate.cfc?wsdl"
    METHOD="Get"
    RETURNVARIABLE="DailyTip">
    <CFINVOKEARGUMENT NAME="date"
    VALUE="#Now()#"/>
    </CFINVOKE>

    As you can see, arguments may be specified as name=value pairs in <CFINVOKE>, or passed to nested <CFINVOKEARGUMENT> tags - the choice is yours, the end result is the same.

    Let's look at a complete example. Alta Vista has a translation engine named Babel Fish - pass it text and a destination language and it returns the translated text to you. The Babel Fish service requires two pieces of information, the text to be translated, and the translation mode (from what to what, for example en_de to translate English to German). See Listing 1 for a complete working application. It prompts for text and a destination language and displays the translation.

    As you can see, using Web services in ColdFusion is easy. I have no idea what the Babel Fish Web service is written in or what platform it runs on, nor do I care - the important thing is that I can invoke it and it just works. And that is the beauty of Web services.

    Note: Looking for a Web service to experiment with? Try www.xmethods.net.

    If you are using Dreamweaver MX you'll find that Web services are even easier to use. In Dreamweaver, open the Application window, click on the Component tab, and then change the dropdown to Web services. Dreamweaver will list any known Web services (the list will be empty if this is the first time you are doing this). Click the + button and you'll be prompted for the WSDL URL of a Web service - simply enter it, and click OK. Dreamweaver MX will retrieve the WSDL, process and parse it, and will then display a tree of Web service methods and arguments. Then all you need to do is drag the desired method into your ColdFusion code, and Dreamweaver will create the <CFINVOKE> call for you automatically.

    Publishing Web Services
    Now that you know how to consume Web services, let's look at how to create and publish them. ColdFusion MX makes creating Web services incredibly easy - they are created as ColdFusion Comp-onents (explained in detail in CFDJ, Volume 4, issues 6, 7, and 10).

    Here is a simple ColdFusion Component. The file is named random.cfc, and it contains two methods: (1) Get returns a random number and (2) GetRange returns a random number within the specific range. (Okay, not the most glamorous examples, but they'll have to do). See Listing 2 for the code.

    The CFC code itself is rather simple. Get accepts no arguments and returns whatever is generated by Rand(); GetRange() accepts two required numeric arguments and passes them to RandRange() returning the results. This CFC can be used within your ColdFusion code using <CFINVOKE>, <CFOBJECT>, or CreateObject().

    So what makes this a Web service? The answer is the ACCESS level. Each of the <CFFUNCTION> tags has ACCESS="remote". Any ColdFusion Component methods with an ACCESS level of remote can be accessed remotely - as Web services; it's as simple as that.

    What about the WSDL file you need? ColdFusion does that too. The WSDL URL is the URL to the CFC with ?wsdl appended to it. I saved my random.cfc in my test directory, so the WSDL URL is http://localhost:8500/test/random.cfc?wsdl.

    Listing 3 is sample code showing this CFC being used as a Web service.

    Of course this particular CFC could be invoked as a CFC rather than as a Web service (and probably should be as it is ColdFusion and it is local). But with no extra work, the ColdFusion Component can also be used by:

    • Other ColdFusion servers
    • .NET
    • Java
    • PHP
    • Client-side Flash
    ColdFusion, and CFCs in particular, makes publishing Web services painless and even fun. You don't have to worry about XML, SOAP, data-type conversions - ColdFusion does all that for you. In fact, as I demonstrated at DevCon in Orlando, you'll find it easier to create Web services for Java and .NET in ColdFusion than in Java or any .NET language!

    Conclusion
    Web services are all the rage right now. While the hype will die down a bit, all indications are that this is an important technology and one that will play an important role in application development now and in the foreseeable future. And best of all, as a ColdFusion developer, you have nothing to lose and lots to gain - it does not get much better than that.

    About Ben Forta
    Ben Forta is Adobe's Senior Technical Evangelist. In that capacity he spends a considerable amount of time talking and writing about Adobe products (with an emphasis on ColdFusion and Flex), and providing feedback to help shape the future direction of the products. By the way, if you are not yet a ColdFusion user, you should be. It is an incredible product, and is truly deserving of all the praise it has been receiving. In a prior life he was a ColdFusion customer (he wrote one of the first large high visibility web sites using the product) and was so impressed he ended up working for the company that created it (Allaire). Ben is also the author of books on ColdFusion, SQL, Windows 2000, JSP, WAP, Regular Expressions, and more. Before joining Adobe (well, Allaire actually, and then Macromedia and Allaire merged, and then Adobe bought Macromedia) he helped found a company called Car.com which provides automotive services (buy a car, sell a car, etc) over the Web. Car.com (including Stoneage) is one of the largest automotive web sites out there, was written entirely in ColdFusion, and is now owned by Auto-By-Tel.

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    Reader Feedback: Page 1 of 1

    Thank you for taking the time to report on this topic. I have a question though.

    When you get errors using CFINVOKE to utilize web services and you're on a shared environment, how do you go about determining where the problem is? The error information is cryptic. The web service provider points to the programming or hosting, the host points to the service or programming and the programmer points to the host or web service provider! Of course, being the programmer, and having done several other CFINVOKE tags successfully, I am looking at the other two!

    So where to next?

    Could not generate stub objects for web service invocation. Name: http://app.campaignmonitor.com/api/api.asmx?WSDL. WSDL: http://app.campaignmonitor.com/api/api.asmx?WSDL. org.apache.axis.wsdl.toJava.DuplicateFileException: Duplicate file name: C:\CFusionMX7\stubs\WS1938286156\com\campaignmonitor\app\api\SubscriberUnsubscribe.java. Hint: you may have mapped two namespaces with elements of the same name to the same package name.

    Thank you for taking the time to report on this topic. I have a question though.

    When you get errors using CFINVOKE to utilize web services and you're on a shared environment, how do you go about determining where the problem is? The error information is cryptic. The web service provider points to the programming or hosting, the host points to the service or programming and the programmer points to the host or web service provider! Of course, being the programmer, and having done several other CFINVOKE tags successfully, I am looking at the other two!

    So where to next?

    Could not generate stub objects for web service invocation. Name: http://app.campaignmonitor.com/api/api.asmx?WSDL. WSDL: http://app.campaignmonitor.com/api/api.asmx?WSDL. org.apache.axis.wsdl.toJava.DuplicateFileException: Duplicate file name: C:\CFusionMX7\stubs\WS1938286156\com\campaignmonitor\app\api\SubscriberUnsubscribe.java. Hint: you may have mapped two namespaces with elements of the same name to the same package name.

    Thanks for the time you spent on this.
    Like others, I have seen web services
    in articles but passed over it as I
    didn't have a clue what it was about.
    A couple of years ago, my company
    jumped into the web world with both
    feet and I rushed to create the site,
    but since then the interest has fallen
    to zero. I haven't been involved in the
    CF world for over a year now(we still
    use cf 4.5).
    I tried pushing for us to convert
    some of our existing application
    jobs to CF but it turned out that the
    conversion is about 10+ CF jobs to replace 1 application(oracle forms).
    I am trying to get us back into the
    CF world, but its gotten a lot bigger
    since we were there. I have a new
    copy of CF 5.0 on my desk but it is
    way out of date, so I am going to have
    to figure out which version of CF to
    suggest we move up to. Again, thanks
    for the article.

    JimK


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    Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
    Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
    "Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
    "IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
    In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
    22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
    "Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
    Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
    "MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
    Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
    "There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
    SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
    SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.

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    Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



    @ThingsExpo Silicon Valley All-Star Speakers Include

    MATTHIEU
    Octoblu

    MAHADEV
    Cisco

    MCCARTHY
    Bsquare

    FELICIANO
    AMDG

    PAUL
    VenueNext

    SMITH
    Eviot

    BEAMER
    goTraverse

    GETTENS
    goTraverse

    CHAMBLISS
    ReadyTalk

    HERBERTS
    Cityzen Data

    REITBAUER
    Dynatrace

    WILLIAM-
    SON

    Cloud
    Computing

    SCHMARZO
    EMC

    WOOD
    VeloCloud

    WALLGREN
    Electric Cloud

    VARAN-
    NATH

    GE

    SRIDHARA-
    BALAN

    Pulzze

    METRIC
    Linux

    MONTES
    Iced

    ARIOLA
    Parasoft

    HOLT
    Daitan

    CUNNING-
    HAM

    ReadyTalk

    BEDRO-
    SIAN

    Cypress

    NAMIE
    Cisco

    NAKA-
    GAWA

    Transparent
    Cloud

    SHIBATA
    Transparent
    Cloud

    BOYD
    Neo4j

    VANDER-
    MINDEN

    Flatiron
    Strategies

    JAME-
    NSKY

    Embotics

    KOCHER
    Grey Heron

    SPROULE
    Metavine

    BLACK
    SQLstream

    WARD
    DWE

    MILLER
    Covisint

    EVAVOLD
    Covisint

    MEINER
    Oracle

    MEEHAN
    Esri

    WITECK
    Citrix

    LIANG
    Rancher Labs

    BUTLER
    Tego

    ROWE
    IBM Cloud

    SKILLERN
    Intel

    SMITH
    Numerex
    @ThingsExpo New York All-Star Speakers Include

    CLELAND
    HGST

    VASILIOU
    Catchpoint

    WALLGREN
    Electric Cloud

    HINCH-
    CLIFFE

    7Summits

    DE SOUZA
    Cisco

    RANDALL
    Gartner

    ARMSTRONG
    AppNeta

    SMALLTREE
    Cazena

    MCCARTHY
    Bsquare

    DELOACH
    Infobright

    QUINT
    Ontegrity

    MALAUCHLAN
    Buddy Platform

    PALIOTTA
    Vector

    MITRA
    Cognizant

    KOCHER
    Grey Heron

    PAPDO
    POULOS

    Cloud9

    HARLAN
    Two Bulls

    GOLO
    SHUBIN

    Bit6

    PROIETTI
    Location
    Smart

    MARTIN
    nfrastructure

    MOULINE
    Everbridge

    MARSH
    Blue Pillar

    PARKS
    SecureRF

    PEROTTI
    Plantronics

    HOFFMAN
    EastBanc

    WATSON
    Trendalyze

    BENSONOFF
    Unigma

    SHAN
    CTS

    MATTELA
    Redpine

    GILLEN
    Spark
    Coginition

    SOLT
    Netvibes

    BERNARDO
    GE Digital

    ROMANSKY
    TrustPoint

    BEAMER
    GoTransverse

    LESTER
    LogMeIn

    PONO
    -MAREVA

    Google

    SINGH
    Sencha

    CALKINS
    Amadeus

    KLEIN
    Rachio

    HOASIN
    Aeris

    SARKARIA
    PHEMI

    SPROULE
    Metavine

    SNELL
    Intel

    LEVINE
    CytexOne

    ALLEN
    Freewave

    MCCALLUM
    Falconstor

    HYEDT
    Seamless

    @ThingsExpo Silicon Valley All-Star Speakers Include

    SCHULZ
    Luxoft

    TAMBURINI
    Autodesk

    MCCARTHY
    Bsquare

    THURAI
    SaneIoT

    TURNER
    Cloudian

    ENDO
    Intrepid

    NAKAGAWA
    Transparent

    SHIBATA
    Transparent

    LEVANT-LEVI
    testRTC

    VARAN NATH
    GE

    COOPER
    M2Mi

    SENAY
    Teletax

    SKEEN
    Vitria

    KOCHER
    Grey Heron

    GREENE
    PubNub

    MAGUIRE
    HP

    MATTHIEU
    Octoblu

    STEINER-JOVIC
    AweSense

    LYNN
    AgilData

    HEDGES
    Cloudata

    DUFOUR
    Webroot

    ROBERTS
    Platform

    JONES
    Deep

    PFEIFFER
    NICTA

    NIELSEN
    Redis

    PAOLALANTORIO
    DataArchon

    KAHN
    Solgenia

    LOPEZ
    Kurento

    KIM
    MapR

    BROMHEAD
    Instaclustr

    LEVINE
    CytexOne

    BONIFAZI
    Solgenia

    GORBACHEV
    Intelligent
    Systems

    THYKATTIL
    Navisite

    TRELOAR
    Bebaio

    SIVARAMA-
    KRISHNAN

    Red Hat
    Cloud Expo New York All-Star Speakers Included

    DE SOUZA
    Cisco

    POTTER
    SafeLogic

    ROBINSON
    CompTIA

    WARUSA
    -WITHANA

    WSO2 Inc

    MEINER
    Oracle

    CHOU
    Microsoft

    HARRISON
    Tufin

    BRUNOZZI
    VMware

    KIM
    MapR

    KANE
    Dyn

    SICULAR
    Basho

    TURNER
    Cloudian

    KUMAR
    Liaison

    ADAMIAK
    Liaison

    KHAN
    Solgenia

    BONIFAZI
    Solgenia

    SUSSMAN
    Coalfire

    ISAACSON
    RMS

    LYNN
    CodeFutures

    HEABERLIN
    Windstream

    RAMA
    MURTHY

    Virtusa

    BOSTOCK
    IndependenceIT

    DE MENO
    CommVault

    GRILLI
    Adobe

    WILLIAMS
    Rancher Labs

    CRISWELL
    Alert Logic

    COTY
    Alert Logic

    JACOBS
    SingleHop

    MARAVEI
    Cisco

    JACKSON
    Softlayer

    SINGH
    IBM

    HAZARD
    Softlayer

    GALLO
    Softlayer

    TAMASKAR
    GENBAND

    SUBRA
    -MANIAN

    Emcien

    LEVESQUE
    Windstream

    IVANOV
    StorPool

    BLOOMBERG
    Intellyx

    BUDHANI
    Soha

    HATHAWAY
    IBM Watson

    TOLL
    ProfitBricks

    LANDRY
    Microsoft

    BEARFIELD
    Blue Box

    HERITAGE
    Akana

    PILUSO
    SIASMSP

    HOLT
    IBM Cloudant

    SHAN
    CTS

    PICCININNI
    EMC

    BRON-
    GERSMA

    Modulus

    PAIGE
    CenturyLink

    SABHIKHI
    Cognitive Scale

    MILLS
    Green House Data

    KATZEN
    CenturyLink

    SLOPER
    CenturyLink

    SRINIVAS
    EMC

    TALREJA
    Cisco

    GORBACHEV
    Systems Services Inc.

    COLLISON
    Apcera

    PRABHU
    OpenCrowd

    LYNN
    CodeFutures

    SWARTZ
    Ericsson

    MOSHENKO
    CoreOS

    BERMINGHAM
    SIOS

    WILLIS
    Stateless Networks

    MURPHY
    Gridstore

    KHABE
    Vicom

    NIKOLOV
    GetClouder

    DIETZE
    Windstream

    DALRYMPLE
    EnterpriseDB

    MAZZUCCO
    TierPoint

    RIVERA
    WHOA.com

    HERITAGE
    Akana

    SEYMOUR
    6fusion

    GIANNETTO
    Author

    CARTER
    IBM

    ROGERS
    Virtustream
    Cloud Expo Silicon Valley All-Star Speakers

    TESAR
    Microsoft

    MICKOS
    HP

    BHARGAVA
    Intel

    RILEY
    Riverbed

    DEVINE
    IBM

    ISAACSON
    CodeFutures

    LYNN
    HP

    HINKLE
    Citrix

    KHAN
    Solgenia

    SINGH
    Bigdata

    BEACH
    SendGrid

    BOSTOCK
    IndependenceIT

    DE SOUZA
    Cisco

    PATTATHIL
    Harbinger

    O'BRIEN
    Aria Systems

    BONIFAZI
    Solgenia

    BIANCO
    Solgenia

    PROCTOR
    NuoDB

    DUGGAL
    EnterpriseWeb

    TEGETHOFF
    Appcore

    BRUNOZZI
    VMware

    HICKENS
    Parasoft

    KLEBANOV
    Cisco

    PETERS
    Esri

    GOLDBERG
    Vormetric

    CUMBER-
    LAND

    Dimension

    ROSENDAHL
    Quantum

    LOOMIS
    Cloudant

    BRUNO
    StackIQ

    HANNON
    SoftLayer

    JACKSON
    SoftLayer

    HOCH
    Virtustream

    KAPADIA
    Seagate

    PAQUIN
    OnLive

    TSAI
    Innodisk

    BARRALL
    Connected Data

    SHIAH
    AgilePoint

    SEGIL
    Verizon

    PODURI
    Citrix

    COWIE
    Dyn

    RITTEN-
    HOUSE

    Cisco

    FALLOWS
    Kaazing

    THYKATTIL
    TimeWarner

    LEIDUCK
    SAP

    LYNN
    HP

    WAGSTAFF
    BSQUARE

    POLLACK
    AOL

    KAMARAJU
    Vormetric

    BARRY
    Catbird

    MENDEN-
    HALL

    SUPERNAP

    SHAN
    KEANE

    PLESE
    Verizon

    BARNUM
    Voxox

    TURNER
    Cloudian

    CALDERON
    Advanced Systems

    AGARWAL
    SOA Software

    LEE
    Quantum

    OBEROI
    Concurrent, Inc.

    HATEM
    Verizon

    GALEY
    Autodesk

    CAUTHRON
    NIMBOXX

    BARSOUM
    IBM

    GORDON
    1Plug

    LEWIS
    Verizon

    YEO
    OrionVM

    NAKAGAWA
    Transparent Cloud Computing

    SHIBATA
    Transparent Cloud Computing

    NATH
    GE

    GOKCEN
    GE

    STOICA
    Databricks

    TANKEL
    Pivotal Software


    Testimonials
    This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
    @SteveMar_Msft
    General Manager of Window Azure
     
    How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
    @SOASoftwareInc
     
    Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
    Yasser Khan
    CEO of @Cnnct2me
     
    One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

    @Peak_Ten


    Who Should Attend?
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    Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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    Join Us as a Media Partner - Together We Can Rock the IT World!
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    @ThingsExpo Blogs
    This is the time of year when everyone makes his or her predictions for 2018. I have my predictions as well, but wanted to do something a bit more fun. So I thought I’d look backwards to the state of technology 50 years ago to gain some insights that we can use to make projections about 2018. That is, what “predictions” made in the 1950’s might tell us about 2018. However, it’s really hard to find predictions about the future made in the 1950’s. There was no Internet or Social Media or Reality TV, so I found the next best proxy…sci-fi movies! I decided to review the most popular sci-fi mo...
    Our cities have been connected since the dawn of urbanization in the Indus Valley and on the plains of Mesopotamia nearly ten millennia ago. Cities exist to gather and connect people, bringing us together into communities and joint ventures that need complex networks of communication. But in recent years the connected city has come to mean something more. Today and in the future, the connected city will not just be about people connecting with people, but people with machines, people with people via machines, and perhaps most importantly, machines with machines.
    The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Copying off since 2012, rather than thinking up my own, I figured I’d regurgitate what many others expect to happen. Top 10 Cyber Security Predictions for 2018 – Infosec Institute kicks off this year’s Top 10, Top 10 list with a look back at their 2017 predictions (AI, IoT, etc.) and dives head first into 2018 noting that Ransomware will be the most dangerous threat to organizations worldwide; cryptocurrency will attract fraudsters looking to mine; cloud security will (ag...
    The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the development process, accelerating application delivery times, and ensuring that developers will become hero...
    A strong declaration from a historically antagonist foe should put chills in the hearts of Americans preparing themselves for the world ahead: Russian President Vladimir Putin says the nation that leads in AI will be the ruler of the world [1]” … The ruler of the world! From the article (with some modification to avoid political landmines), we get the following: “The development of artificial intelligence has increasingly become a national security concern in recent years. It is China and the US (not Russia), which are seen as the two frontrunners, with China recently announcing its ambi...
    This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
    Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business. For example, the new IKEA® shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes – no trip to a crowded megastore necessary. Marriott® deployed virtual reality for customers to see its hot...
    "Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
    As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun. My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but ...
    For better or worse, big data has irrevocably altered the digital landscape. The explosion in variety, velocity, volume and value of information presents an abundance of previously unimaginable opportunity. But it also creates a number of challenges that need to be successfully navigated. This reshaped technical world poses the following question to organizations: do you risk presenting, stale, incorrect or erroneous data to your customers? Because, with 2.5 quintillion bytes of data now being created every day, finding a way to manage and harness such potential is a new experience for everyo...
    Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. If you’re still reading, you know that the FCC voted to repeal Net Neutrality rules (aka the Open Internet) and replace it with the “Restoring Internet Freedom” order. The outcry from the Open Internet camp has been loud, hyperbolic, hypothetical, and mostly based on the fun...
    When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
    “Why incur the expense of generating and collecting all of this IoT data if you’re not going to monetize it?” Organizations are racing to embrace the Internet of Things (IoT) as the pundits create “visions of sugar-plums dancing in their heads.” McKinsey Global Institute released their study “The Internet of Things: Mapping the Value beyond the Hype” in June 2015 that highlighted the staggering financial value that IoT could create! (See Figure 1.)
    Recently I read somewhere this statement – As we end 2017 and look ahead to 2018, topics that are top of mind for data professionals are the growing range of data management mandates, including the EU’s new General Data Protection Regulation that is directed at personal data and privacy, the growing role of artificial intelligence (AI) and machine learning in enterprise applications, the need for better security in light of the onslaught of hacking cases, and the ability to leverage the expanding Internet of Things.
    There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
    What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

    Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
    "IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
    In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
    22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infras...
    So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.