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Reference Architecture #Microservices | @CloudExpo #Serverless #AI #DevOps
The goal of microservices is to improve software delivery speed and increase system safety as scale increases

The goal of Microservices is to improve software delivery speed and increase system safety as scale increases. Microservices being modular these are faster to change and enables an evolutionary architecture where systems can change, as the business needs change. Microservices can scale elastically and by being service oriented can enable APIs natively. Microservices also reduce implementation and release cycle time and enables continuous delivery. This paper provides a logical overview of the Microservices Reference Architecture that highlights various sub systems needed to support Microservices deployment and execution.

Introduction
Switch over to Microservices is an hour of need in web application development and delivery and is crucial for the success of Enterprises today.

Of late, enterprises are adopting technologies like analytics, mobility, social media, IoT and smart embedded devices to change customer relationships, internal processes and value propositions. Microservices acts like a bridge between these technologies and provides the building blocks for developing modern distributed enterprise systems to become one of the enablers in the digital transformation journey of the enterprise.

Adoption of Microservices provides the agility, reliability, maintainability, scalability and deploy ability to the enterprises as part of digital transformation process.

There exists many different architecture definition approaches for implementing Microservices across Industry. Many of them are unique and specific to the needs of individual development teams. Many enterprises, without understanding or highlighting the name, have been using an approach towards leveraging APIs that classified as Microservices. This demands a need for designing Reference Architecture to develop and deliver Microservices‑based applications that consumed across the Enterprises.

There exists, numerous articles and blogs on Microservices reference architecture, architecture principles and best practices. This paper summarizes the purpose of Microservices Reference Architecture, drivers for adopting Microservices, Microservices architecture principles and logical view of Microservices Reference Architecture.

Drivers for Microservice Reference Architecture
Microservices are smaller in scope, determined by a focus on domain boundaries and consistent domain modelling, and require less code. In addition, in Monolithic applications, the application components communicate in memory. In the case of Microservices based applications, the communication happens over the network. This leads to software development and deployment becomes more reliable and faster.

With Microservices, each service can scale independently to meet temporary traffic, complete batch processing and other business needs. Improved fault isolation restricts service issues, such as memory leaks or open database connections. The scalability of Microservices complements the flexibility of cloud services improves service and handle more customers simultaneously without interrupting service.

The following diagram represents few key drivers for Enterprises adopting Microservices.

Microservices Architecture Principles
Below are few key architectural principles for Microservices:

Single Responsibility Principle: Each microservice must be responsible for a specific feature or a business functionality or aggregation of cohesive functionality completely.

Granular: Microservice granularity is contained within the intersection of a single functional domain, a single data domain and its immediate dependencies, a self-sufficient packaging and a technology domain.

Domain Driven Design: Domain driven design is an architectural principle in-line with object-oriented approach. It considers the business domain, elements and behaviors and interactions between business domains.

Encapsulation: Each Microservice encapsulates the internal implementation details, so that the external system utilizes the services need not worry about the internals. Encapsulation reduces the complexity and enhances the flexibility of the system.

Loose Coupling: There must be zero coordination necessary for the deployment with other Microservices. The changes in one microsystem should have zero or minimum impact on other services in the eco-system.  

Separation of Concerns: Develop the microservices based on distinct features with zero overlap with other functions. The main objective is to reduce the interaction between services so that they are highly cohesive and loosely coupled. If we separate, the functionality across wrong boundaries will lead tight coupling and increased complexity between services.

Language Neutral: Microservices are composed together to form a complex application, and they do not need to be written using the same programming language. For example, Java might be the correct language for one application, and in others, it might be Python etc.

Hexagonal Architecture: Microservice exposes RESTful APIs for external communication, message broker interface for event notification and database adapters for persistence. This makes hexagonal architecture as a most suitable style for Microservice development.

Sizing of Microservices
It is important that, while designing a Microservice, there is a need to decide on the number and size of individual Microservices. There is no strict rule regarding the optimal size of the Microservice and it depends on the partitioning of the problem space if it is a new development application or splitting the existing monolithic application into individual Microservices.

Also, Microservices cannot be too large or too small. Large services are hard to work with, hard to deploy, and take longer to start and stop. On the other side, when Microservices are too small, the resource cost of deploying and operating such a service overshadows its utility.

Microservice granularity can also be determined based on business needs. Making services too granular, or requiring too many dependencies on other Microservices, can introduce latency.

Microservices allow teams to plan, develop, and deploy features of a system in the cloud without tight coordination. It is therefore, Microservice number and size be dictated by business and technical principles.

Microservices Reference Architecture
Microservices is an architecture style, in which software systems or applications are composed of one or more independent and self-contained services. It is not a product, framework, or platform. It is a strategy for building large distributed systems and are loosely coupled and deployed independently of one another.

The following guidelines to be adapted while designing the services of Microservices Reference Architecture.

  • Lightweight: To facilitate smaller memory footprints and faster start up times
  • Reactive: Applicable for services with concurrent loads or longer response times
  • Stateless: Services scale better and start faster as there is no state to be passivated on shutdown or activated on start up
  • Atomic: helps to do the smallest business unit of work that can be done independently
  • Externalized Configuration: externalize the configurations in the config server, so that it can be maintained in hierarchical structure per environment
  • Consistent: Services should be written in a consistent style as per the coding standards and naming convention guidelines
  • Resilient: Service should handle exceptions arising from technical reasons (connectivity, runtime), and business reasons (invalid inputs) and not crash
  • Reporting: Usage statistics, number of times accessed, average response time, etc. via JMX API
  • Versioned: Support multiple versions for different clients, till all clients migrate to higher versions

Below is the logical view of the Microservices reference architecture.

Fig 2: Microservices Reference Architecture - Logical View

Various components of the reference architecture are described below:

Channels: Channels represents various client side or consumer applications, which will interact with Microservices.

Edge Server: API services or edge services reside on edge server or the API Gateway. Channels interact with the edge services, which decouples the microservices, and keep them channel agnostic.

API gateway is the single entry point for all clients. API Gateway is responsible for aggregating data or, in some cases, acting as a simple routing layer for appropriate services. The API gateway act as a single point of failure. For the coordination between cloud and on premise communication, an API Gateway is used.

The following diagram shows the API gateway interaction patterns

Load Balancer
It is a software based load balancer used for communication between Microservices. Configured for each service for availability, scalability and reliability.

Below diagram show load-balancing scheme.

Decentralized load balancing is the appropriate mechanism for distributing requests between available Microservice instances. Each Microservice can have its own load balancer handling only requests for that Microservice. Client is directly responsible for routing requests to an available Microservice.

API Service: API services need to be exposed either on the edge server or on API Gateway. The Service expose client specific API and can also act as coarse-grained services to orchestrate across multiple Microservices within or across bounded contexts. These services can interact with composite Microservices or directly with core Micro services.

API services can also communicate with the Enterprise Integration Infrastructure (typically ESB/MOM) to access any on premise Enterprise Applications

Composite Service: Composite services orchestrate across multiple core services. These services shall be communicating with the other services using the event-sourcing model or orchestration.

Core services: These services are the basic building blocks for Microservices architecture. These services encapsulate an entity or an aggregate (fine grained) within a given bounded context. Best practice is that, the granularity of the Microservices are always fine grained.

Circuit Breaker: Fault tolerance will ensure that when there is failure, the failed services does not adversely affect the entire system. Without proper mechanisms in place, errors, latencies will trickle up to the calling clients where they will potentially exhaust limited resources. When cascading failures occur, the overall system availability is significantly affected.

The three states of the Circuit Breaker is depicted below,

Closed State
When the service dependency is healthy and no issues detected, the Circuit Breaker is in state of closed. All invocations can pass through the service.

Open State
Circuit Breaker considers the following invocations as failed and factors them in deciding circuit open:

  • Request to the remote service time out
  • Thread pool and bounded task queue used to interact with Service dependency are at 100% capacity
  • Client library used to interact with a service dependency throws an exception

In open state, the circuit breaker reject invocations by either

  • Throwing an exception
  • Returning a fallback output

Half Open State
When the circuit breaker is in Open state, it periodically leaves through one invocation at a configurable interval. If the invocation succeeds, the circuit is closed again.

Cloud Config: It is a single source of configuration data for all other services in a Microservice-based application. Each service can have its configuration in a repository, which centralizes the configuration across all environments. It decouples the configuration from the implementation, which helps to update the configuration without affecting any of the services. Every update on the configuration files in the repository are automatically propagated to the running instances.

Service Discovery: In Microservices application, the dynamic assignment of service instances network locations happens automatically. In addition, the set of service instances changes dynamically because of auto-scaling, failures and upgrades. Consequently, the client code needs to use a service discovery mechanism.

There are two main service discovery patterns: Client-side discovery and Server-side discovery.

  • Client-Side Discovery Pattern: Client is responsible for determining the network locations of available service instances and load balancing requests across them. The client queries a service registry, which is a database of available service instances. The client then uses a load-balancing algorithm to select one of the available service instances and makes a request.
  • Server-Side Discovery Pattern: Client makes the request to a service via a load balancer. The load balancer queries the service registry and routes each request to an available service instance.
  • Service Registry: Service registry is a key part of service discovery. It is a database containing the network locations of service instances. A service registry needs to be highly available and up to date. Clients can cache network locations obtained from the service registry. However, that information eventually becomes out of date and clients become unable to discover service instances.
  • Self-Registration Pattern: Service instance is responsible for registering and deregistering itself with the service registry. In addition, a service instance sends heartbeat requests to prevent its registration from expiring.
  • Third-Party Registration Pattern: In this case, another system component known as the service registrar handles the registration. The service registrar tracks changes to the set of running instances by either polling the deployment environment or subscribing to events. It registers and deregisters the service instances.

Messaging & Events Stream: Lightweight messaging platforms like AMQP shall be used for exchange of messages between microservice within or across bounded contexts or in case of event sourcing used as part of the choreography.

Monitoring: As microservices are distributed and heterogeneous in nature, it is critical to monitor and visualize making sure that software is reliable, available, and performs as expected. Monitoring typically involves collecting metrics from all the applicable systems involved and analyzing/visualizing call graphs. These gets complex as the application complexity (again depends on number microservices and their interactions in a call graph) grows. There are many commercial and open source tools for monitoring microservices.

Distributed Tracing: Distributed tracing helps in how a request traverse through the application, especially when you may not have any insight into the implementation of the microservice you are calling. Tracing tools introduces unique IDs for logging which are consistent between Microservice calls which makes possible to find how a single request travels from one Microservice to the next.

Security: With microservices, security becomes a challenge primarily because no middleware component handles security-based functionality. Instead, each service must handle security on its own, or in some cases, the API layer be made more intelligent to handle the security aspects of the application. Security Frameworks like oAuth2 address the security concern. There are multiple ways of configuring security for microservices; by making API Gateway behave like reverse proxy or by securing each microservice using the security service (backing service like IAM) provided by the PaaS provider.

Backing Services: A PaaS provides services grouped into various categories like database, analytics, security, Data warehouse etc. used by the cloud application. These services expose lightweight protocols (like REST) and consumed by the cloud application by binding. PaaS providers provide consoles (UI based) to manage backing services.

On Premise Integration: API Gateway helps to mediate the communication between cloud and on premise applications. API Services will be used to orchestrate calls that span cloud and on premise by calling the enterprise integration infrastructure for calling any applications on premise.

Infrastructure: Infrastructure has two components; PaaS and IaaS. IaaS is the abstraction onto the hardware and provides on demand resource provisioning. Resources can be scaled out or in based on usage pattern. PaaS is cloud platform residing on top of IaaS. This layer provide the required support for the cloud applications to deploy and run. PaaS provides various runtimes and many backing services required for a cloud application.

Conclusions
Microservices is not a product, framework, or platform. It is a strategy for building large enterprise distributed systems. One of the characteristic of microservice is of loosely coupled and deployed independently of one another. Microservices architecture can offer enterprises many advantages, from independent scalability of diverse application components to faster, easier software development and maintenance. Sizing of the Microservices is very critical for the design of the better services. Open source technology solutions and organizational methods are leading the Microservices market. As a result, Microservices reduce vendor lock-in and eliminate long-term technology commitment, helps to choose the tools need to meet IT and business goals.

In addition, Microservices Reference Architecture need to be developed based on industry‑standard components like Docker containers, and a wide range of languages - Java, PHP, Python, Node.js/JavaScript and Ruby etc. Developed Microservice must expose JavaScript Object Notation (JSON) or Extensible Mark up Language (XML) over the HTTP to provide a REST API. These standards would provide guidelines about how to describe, maintain, and retire Microservices.

Finally, Microservices based System Design is an ongoing story. It is not something that has to done once, and immediately. With the right people, processes, and tools, Microservices can deliver faster development and deployment, easier maintenance, improved scalability, and freedom from long-term technology commitment.

References

  1. "Microservices". martinfowler.com. Retrieved 2017-02-06
  2. S. Newman, Building Microservices - Designing Fine-Grained Systems, O'Reilly, 2015
  3. E. Wolff, Microservices: Flexible Software Architecture, Addison-Wesley, 2016

Acknowledgements

The authors would like to thank Hari Kishan Burle, Raju Alluri of Global Enterprise Architecture

Group of Wipro Technologies for giving the required time and support in many ways in bringing

Up the article as part of Global Enterprise Architecture Practice efforts.

Authors

Dr. Gopala Krishna Behara is a Lead Enterprise Architect in the SCA Practice division of Wipro. He has a total of 21 years of IT experience. Reached at gopalkrishna.behra@wipro.com

Tirumala Khandrika is a Senior Architect in the SCA Practice division of Wipro. He has a total of 16 years of IT experience. Reached at tirumala.khandrika@wipro.com

Sridhar Chalasani is an Architect in the SCA Practice division of Wipro. He has a total of 12 years of IT experience. Reached at sreedhar.chalasani@wipro.com

Disclaimer

The views expressed in this article/presentation are that of authors and Wipro does not subscribe to the substance, veracity or truthfulness of the said opinion

About Gopala Krishna Behara
Dr. Gopala Krishna Behara is a Senior Enterprise Architect in the Enterprise Architecture & Solutions division of Wipro. He has a total of 16 years of IT experience. He can be reached at gopalkrishna.behra@wipro.com

About Sridhar Chalasani
Sridhar Chalasani is an Architect in the Global Enterprise Architecture Practice division of Wipro. He has a total of 12 years of IT experience. He can be reached at sreedhar.chalasani@wipro.com

About Tirumala Khandrika
Tirumala Khandrika is a Senior Architect in the Global Enterprise Architecture Practice division of Wipro. He has a total of 16 years of IT experience. He can be reached at tirumala.khandrika@wipro.com

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WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...

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Sponsorship opportunities are now open for Internet of Things at Cloud Expo 2018 New York, taking place June 5-7, at the Javits Center in New York, NY, and Internet of Things at Cloud Expo 2018 Silicon Valley, November 6-8, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



@ThingsExpo Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

VANDER-
MINDEN

Flatiron
Strategies

JAME-
NSKY

Embotics

KOCHER
Grey Heron

SPROULE
Metavine

BLACK
SQLstream

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
@ThingsExpo New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAUCHLAN
Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSONOFF
Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCALLUM
Falconstor

HYEDT
Seamless

@ThingsExpo Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAMBURINI
Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-JOVIC
AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLALANTORIO
DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBACHEV
Intelligent
Systems

THYKATTIL
Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@ThingsExpo Blogs
There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet. Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...
Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...
From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same. There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots. Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. If you’re reading this, chances are you’re already interested in the topic. Still, some quick background: Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...
Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.
Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people. So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.
I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.” The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...
The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does not fit with today’s reality of perpetual change. In the digital business world, organizations have no choice but to operate in an unclear, uncertain and continuously shifting environment that requires a new mindset and approach to formulating business strategies. Digital winners recognize that change is pa...
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of busin...
Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world's corporate data and over half of the world's enterprise applications running on mainframe computers, they are at the core of just about every transaction. A single transaction can, in fact, drive up to 100 system interactions. The continued increase in mainframe transaction volumes, growing on average 7-8% a year for 78% of customers, has even led to a new buzzword: The Connected Mainframe.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...