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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Demandbase and VerticalResponse Deliver "Pay-As-You-Go" Marketing Mash-up on Salesforce.com's AppExchange
Salesforce.com Customers Can Acquire Leads, Convert Prospects, and Communicate to Customers Using Simple Pay-As-You-Go Model

SAN FRANCISCO, CA -- (MARKET WIRE) -- 09/17/07 -- Salesforce.com Dreamforce Conference -- VerticalResponse today announced that Demandbase has adopted its leading email marketing solution via salesforce.com's AppExchange. Demandbase provides businesses with the first pay-as-you-go service for buying postal marketing lists and sales leads free of subscriptions or minimum order quantities. In less than 30 days, more than 100 companies have started using the service and can now, via the AppExchange, use it along with VerticalResponse's leading email marketing solution for an end-to-end campaign solution. Customers can use this new service to set up a campaign, acquire new prospects, remove duplicates, convert leads, and track the results through Salesforce. What once took weeks can now be done in minutes, and at a fraction of the cost. Built on the Force.com platform, VerticalResponse for AppExchange and Demandbase for AppExchange are immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

Demandbase targets more than 10 million sales and marketing professionals in the U.S. When looking for an email service provider, requirements were flexibility, ease-of-use, list segmentation and targeting capabilities, with functionality on deliverability and back-end recording. VerticalResponse met or exceeded all these criteria, and the simple integration of lists, response rates, dashboards and other information directly into Salesforce made it ideal for Demandbase when it came to customer communications and retention.

"VerticalResponse for AppExchange is a perfect solution for Demandbase and our customers. It allows us to integrate all our mission-critical marketing programs into a single place to improve execution -- and also gives us visibility into the analytics that substantiate success or failure," said Chris Golec, CEO for Demandbase. "One of our customers just documented a 372 percent increase in email response rates over their historical average using the combined solution. Tighter control over list quality, better segmentation, and more visibility into campaign results are essential to achieving this level of improvement."

"Demandbase is one of hundreds of customers who have accessed us through the AppExchange, and is a perfect example of why the partnership is so successful," said Janine Popick, CEO and founder of VerticalResponse. "Demandbase is able to send thousands of emails directly through us, both for their email newsletter and other customer communications. They are also able to apply the same best practices and know-how to client campaigns whose easy integration in Salesforce is crucial to their incorporation into overall marketing and sales strategy."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, Chief Marketing Officer, salesforce.com. "With VerticalResponse for AppExchange, DemandBase has leveraged the power of on demand to increase return on marketing investments while lowering costs. As one of the leading partners on the AppExchange we look to VerticalResponse to continue to drive on-demand innovation for customers."

VerticalResponse team recently created a blog specifically to address the AppExchange community. This blog serves in conjunction with the VerticalResponse Marketing blog, which was awarded the 2006 ClickZ Marketing Excellence Awards for Best E-Newsletter Product/Service and Best Business/Marketing Blog. In addition to announcing new features and providing user support, the blog connects users to the many other ways that VerticalResponse communicates with AppExchange customers including newsletters, trade shows, live webinars and live chats.

VerticalResponse, Inc. enables businesses -- regardless of size -- to create and manage professional-looking email marketing campaigns, without the additional cost of software or the loss of time tracking results. VerticalResponse has distinguished itself in the industry by granting small businesses access to email and direct mail services once restricted to big businesses with equally large budgets.

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which customers use to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About Demandbase

Demandbase, Inc. (http://www.demandbase.com) is dedicated to helping businesses achieve superior marketing results. The company's flagship product offers sales and marketing professionals the first pay-as-you-go service for buying B2B marketing lists and sales leads. Customers can access the service online for free and buy business contact information one name at a time from a marketplace of more than 4 million+ business contacts. Demandbase sources data from leading B2B databases and scores each record using a proprietary Performance Index that is based on relevancy, data quality, and responsiveness. There are no subscriptions or minimum $ purchases required. More information is available at www.demandbase.com.

Media Contact:
Martha Shaughnessy
Atomic PR for VerticalResponse
415.402.0230
martha@atomicpr.com

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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

@ThingsExpo Blogs
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