Register Here
  Call For Papers
  Hotel Info
  Power Panels
Untitled Document
2018 Platinum Sponsor

2018 Gold Sponsor

2018 Keynote Sponsor

2018 Tech Sponsor

2018 Pavilion Sponsor

2018 Partners

2018 Exhibitors

Untitled Document
2018 Media Sponsors

Untitled Document
2017 West
Premium Sponsors



Untitled Document
2017 West
Keynote Sponsor

Untitled Document
2017 West Exhibitors


Untitled Document
2017 West JETRO ×
Six Prefectures
of Japan
Pavilion Exhibitors

Untitled Document
2017 West Media Sponsors

Untitled Document
2017 East
Premium Sponsors





Untitled Document
2017 East Exhibitors

Untitled Document
2017 East Media Sponsors

Untitled Document
  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!

The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

We'll see you in New York!

Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• Nest Labs

The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!

The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.

The Case Against Coding for Portability

Conventional wisdom dictates that code, all code, be written with portability in mind. After all, you wouldn't want to have to revisit and rewrite code when moving between platforms or environments, would you? And while I do believe that coding for portability is a good thing in general, I also believe that when it comes to databases and SQL, coding for portability is a very bad thing indeed.

Putting It in Context
In the past few weeks I was involved in two long e-mail threads:

  • One involved a discussion about the generation of primary keys and the pros and cons of using identity (or auto-number) fields versus generating primary-key values from within ColdFusion. I argued that I did not want client code generating primary keys; that just does not make sense as each client would need to recreate that code.
  • The second involved the use of SQL implementation–specific features, useful functions, or stored procedures supported by a single DBMS only (in this case it was SQL Server). I explained that I did not want to have to jump through hoops to recreate functionality that my DBMS already offered; that would be a waste of my time, and a waste of runtime resources too.
In both of these discussions I took the position that it was okay, and even preferable, to use DBMS-specific features. But the individuals at the other end of the threads argued portability. Allowing the DBMS to generate primary key values means that if the DBMS was replaced, those values might all need updating. Similarly, using SQL Server–specific functions means that were I to switch from SQL Server, my client (ColdFusion) code would need updating.

And that's a compelling argument, isn't it?

Switching DBMSs Is Not the Norm
When was the last time you switched the DBMS that powered your production application? Okay, let me ask it differently: In all the years you have been writing ColdFusion applications, how many times have any of those applications been migrated between DBMSs?

I think that most of you will answer rarely, or at worst, infrequently. The fact is that few of us write apps for SQL Server and then need to port them to Oracle (one of the most difficult ports). True, many have upsized from Access to SQL Server, but that is a much cleaner and simpler port (and Microsoft actually provides wizards that can help the process somewhat).

I often see users selecting different DBMSs for new projects, but I rarely see users switch DBMSs in existing projects. Not that it doesn't happen, it does, but rarely.

And as such, does it really make sense to impose all that extra work and processing involved in creating portable SQL just in case portability becomes an issue at some point? I'd venture that the answer to that is no.

Of course, there is one exception to this. If you were to write an application that needed to be used with multiple DBMSs (commercial software, or applications distributed to other users) then portability is an obvious immediate concern. But even in that scenario I'd argue against tying your hands behind your back.

DBMS Portability Is Costly
DBMSs are big powerful applications, capable of performing complex processing and data manipulation. DBMSs are created by massive development teams, with resources far greater than you'll likely ever have. These big applications built by big teams do one thing and one thing only, they manipulate data, and they do that very well.

If you opt to not use specific DBMS functionality then you will necessarily have to do more work yourself in your client code. And regardless of how good a developer you are, the client code you write will never be as efficient as the DBMS functionality it is replacing. It can't be.

Sure, your application may be portable (emphasis on may), but is the extra cost both in development time and runtime performance worth it? I highly doubt it; my time is valuable, and runtime performance is critical.

True DBMS Portability Is Unattainable
Thus far I have implied that portable SQL is actually possible. But, being brutally honest, it isn't.

The key to writing portable SQL code is sticking to the lowest common denominator, just using the statements and syntax supported by all DBMSs. So:

  • No triggers (they are not supported by all DBMSs)
  • No stored procedures (they are not supported by Access and by most MySQL installations)
  • No use of subqueries except in your newest code (as MySQL added support for them in v4.1)
  • No unlimited use of DISTINCT in aggregate functions.
  • No free use of wildcards (there are usage incompatibilities, and wildcards in the middle of a string behave differently in different DBMSs)
  • No concatenation allowed at all (DB2, Oracle, and PostgreSQL use || while MySQL, SQL Server, and Sybase use +)
  • No date arithmetic in your SQL, ever (no two DBMSs use the same syntax for that)
  • No string conversions or manipulation (UPPER() or UCASE()? SUBSTR() or SUBSTRING() or MID()?)
  • No using numbers other than whole integers in WHERE clauses (as PostgreSQL requires that these be cast using a syntax that other DBMSs do not support)
  • No using aliases in ORDER BY clauses (Access does not allow this)
  • No use of NOT in WHERE clauses except in NOT EXISTS (MySQL won't allow that)
  • And the list goes on and on
In other words, you'd need to severely restrict yourself to a subset of DBMS functionality. You'd need to do just the absolute basics in your SQL code, and your client code would have to do the rest. Which goes back to the previous point, recreating DBMS functionality in client code is too costly.

But it gets worse. There are some operations that you'll never be able to do if you insist on portable code:

  • There is no portable way to obtain lists of tables (sp_tables in SQL Server, SHOW TABLES in MySQL, and other DBMSs have other ways to accomplish this).
  • There is no portable way to get the current date or time (NOW() in Access, GETDATE() in SQL Server, CURRENT_DATE in PostgreSQL CURRENT_DATE() in MySQL, and so on).
  • There is no way to execute multiple statements in a batch (most DBMSs separate statements using ";" but Sybase does not like the ";" there at all).
  • And this list goes on and on too.
So, not only is writing truly portable code too costly, when it comes down to the details it is actually impossible! Sure, for simple applications you may get away with it, but as application complexity grows, so does the likelihood that you'll be writing some proprietary code.

Database Encapsulation
Does this mean that we're doomed? I don't think so. As already stated, DBMS portability is seldom a practical concern except for code that's intended to support multiple DBMSs.

Does this mean that portability should be ignored? Absolutely not. You should definitely be coding to address portability when (or if) it becomes an issue.

So how to balance the goals? The answer is encapsulation. Use all the DBMS-specific functionality you want, but hide that from client code. In ColdFusion apps this can be accomplished using ColdFusion Components (CFCs); all DBMS code goes into CFC methods, and client code simply invokes those methods. If you ever need to change your DBMS you'll need to change the code inside of that CFC, but your client code will continue to work as is.

And what if you need to support multiple DBMSs? That too is a job for CFCs. Create multiple versions, use different methods, leverage inheritance, and create a base CFC and then extended versions for different DBMSs...

There are lots of ways to set it up. The key is that anything proprietary (and indeed anything pertaining to SQL or DBMSs at all) is hidden from client code. And within that hidden code you are free to take advantage of all your DBMS has to offer.

Should primary key autogeneration be used? Here's a quote from my response to that thread mentioned earlier: "Using CreateUUID() to generate primary keys is inherently dangerous. You're making the assumption that ColdFusion will forever be the only client using this code, and that seems rather shortsighted. The first time I'll need to create a row using anything other than CFML code I'll be up the proverbial creek. You have a CFC method that handles record creation; make it SQL Server specific. To support Oracle and MySQL simply create new versions of the CFC inherited from the same base CFC. Sure, this will mean that I need to pick which CFC I want to use, but I have no problem putting that in some configuration script. The truth is, you could expose yet another CFC that takes a DBMS to use as a parameter, and then you'd instantiate the correct CFC internally. Or not. I don't care how you do it, just do it.

You've invested in a DBMS, you might as well take advantage of it. I am strongly opposed to making ColdFusion (and you) work harder than necessary just to avoid anything DBMS specific, especially as ultimately this will only be an exercise in futility. There are enough real challenges for us to address without tying our own hands behind our backs by imposing unnecessary restrictions on ourselves. Use any DBMS functionality you want, push your DBMS to its limits, and hide all that from client code. With a bit of planning and forethought you can have your cake and eat it too.

About Ben Forta
Ben Forta is Adobe's Senior Technical Evangelist. In that capacity he spends a considerable amount of time talking and writing about Adobe products (with an emphasis on ColdFusion and Flex), and providing feedback to help shape the future direction of the products. By the way, if you are not yet a ColdFusion user, you should be. It is an incredible product, and is truly deserving of all the praise it has been receiving. In a prior life he was a ColdFusion customer (he wrote one of the first large high visibility web sites using the product) and was so impressed he ended up working for the company that created it (Allaire). Ben is also the author of books on ColdFusion, SQL, Windows 2000, JSP, WAP, Regular Expressions, and more. Before joining Adobe (well, Allaire actually, and then Macromedia and Allaire merged, and then Adobe bought Macromedia) he helped found a company called which provides automotive services (buy a car, sell a car, etc) over the Web. (including Stoneage) is one of the largest automotive web sites out there, was written entirely in ColdFusion, and is now owned by Auto-By-Tel.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Presentation Slides
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile ...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to...
IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...

2016 | 2015 | 2014 | 2013 | 2012
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email

@ThingsExpo Blogs
PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Our truly global coverage combined with local, on the ground knowledge has helped us build best in class connections across the globe; and especially in some of the remotest, hard-to-reach areas in exciting growth markets across Asia, Africa, Latin America and the Middle East.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups build the future of digital. We offer mobile development and design for smartphones, tablets and wearables. Our projects cover the latest and most innovative technologies - voice assistants, AI, AR/VR and more. We excel at solutions for sports, fintech and retail industries.
Digital Transformation Blogs
PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Our truly global coverage combined with local, on the ground knowledge has helped us build best in class connections across the globe; and especially in some of the remotest, hard-to-reach areas in exciting growth markets across Asia, Africa, Latin America and the Middle East.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups build the future of digital. We offer mobile development and design for smartphones, tablets and wearables. Our projects cover the latest and most innovative technologies - voice assistants, AI, AR/VR and more. We excel at solutions for sports, fintech and retail industries.
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been des...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the...