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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Developing Situational Applications with Web 2.0 Mashups
Wring out the advantage of Web 2.0

•   Pages are personalized and remember who the user is and what he or she did last, but users don't follow a predefined process.

•   Applications literally stitch pages together on-the-fly, generating the page in the user's browser from multiple sources. Instead of rendering pages via a single trip to a server, applications rely on content from multiple services that may reside on separate virtual or physical servers, which means multiple round trips between the browser and the various content sources. And because the dynamically generated content is dependent on the individual user, the frequency and order of those trips is highly unpredictable.

•   Popular content is apt to be viral, which means that the volume of traffic can jump exponentially with little warning. And the more features and user-generated content you have, the faster it can happen.

Creating an application that can deal with these characteristics for a known number of users is challenging enough. But if your site suddenly becomes hugely popular, the complexity of managing your application increases exponentially. Ultimately, having your application succeed beyond your expectations isn't a bad problem to have. The need for new features and the need to scale to accommodate unpredictable loads, however, put enormous demands on you and your application. You need an architecture that's agile enough to accommodate both growth and sudden surges.

Achieving such an architecture is no simple task. Page rendering in applications that incorporate user-generated content is substantially more complex than traditional data-driven Web applications. Additionally, in the race to deliver new features as quickly as possible, developers often turn to tools designed to accelerate development, many of which aren't optimized for performance at scale. When you combine more complex development processes with unpredictable use patterns and a rush to get applications to market as quickly as possible, programming for scalability inevitably takes a back seat.

Fundamentally, to ensure optimal performance even under extreme swings in demand, you need a system that can intelligently distribute load and lets you scale individual components of the application as needed. To achieve that, you need to be thinking about two key strategies: granular distribution and specialization.

Architecting More Granular Distribution
The traditional solution to increasing the scalability of an application has been basic distribution - throwing more hardware at the problem and distributing the application load among more servers. The problem with this strategy is that it's only effective if your entire application scales symmetrically, and in a Web 2.0 world, that's extremely unlikely. Your image demands may be rising much faster than your page computation demands, for example, but adding servers and having them all do the same work doesn't take that into account. What you need is a system that distributes intelligently at a more granular level - that's organized to scale individual components of the environment as needed. And that requires both a more intelligent approach to distribution and greater use of specialization.

The key to effective distribution is the ability not only to replicate servers but to manage all of those servers as a group. But the biggest impediment to doing that (and to responding dynamically to rapid changes in demand) is hidden resource affinities. The most common affinity is session, but there are a number of others in ASP.NET. Session affinity cripples the ability to distribute load between servers because a given user must always work (or "stick") with the same server where the session data resides. The theory of distribution is that you can double the number of users you can support by doubling the number of servers. An affinity, like session, undermines that behavior, so doubling the number of servers may only support 50% more users. Over time, that ratio continues to degrade until you get virtually no additional load support for additional servers.

As an application is developed developers focus primarily on features and performance and affinity issues rarely have a high priority. And as long as a relatively small number of users are using the application, they don't present a significant problem. When the application grows in popularity and requires more resources, however, these affinities can significantly impair the application's ability to scale. Ultimately, they can make it impossible to load balance effectively, undermining the entire distribution strategy.

To get rid of session affinity, you must move from an in-process session to out-of-process session. ASP.NET includes out-of-process options for handling session state. Without any additional application coding, you can configure the Web server to store session data in a separate database. However, developers typically avoid this solution because the additional processing tends to sap performance. The two extra trips across the internal network (reading session data from the database at the beginning of each session and writing session data at the end) makes an out-of-process session take as much as six times longer than an in-process session - a huge impact on overall application performance.

Fortunately, these out-of-process options aren't the only way to solve the session state affinity problem. One of the great things about ASP.NET is its broad support for third-party tools, components, and services. Session state management, in particular, uses a standard set of interfaces for storing and retrieving data, which means that many steps in the request processing pipeline can be handled by code from third-party vendors and solutions. This opens the door to third-party software and hardware products that address affinity.

Software solutions are available that provide distributed in-memory caching of session state and other workload data, partitioned across a Web server farm. There are also hardware solutions, such as the Strangeloop AS1000 Application Scaling Appliance, which centrally manages session state from an appliance. Because hardware solutions are deployed in-line, between the network load balancer and the application servers, they can manage session information out-of-process without a performance penalty. In Figure 1, you can see where the acceleration appliance sits in the Web farm, so that it can provide out-of-process session data while minimizing performance impact.

Specialization
Distributing load more intelligently is the first step to creating a more agile application, but a second, equally important, requirement is specialization. Fundamentally, specialization is the process of taking specific elements that the application reuses and isolating them from other elements. By doing that, you can distribute the workload more evenly and scale individual elements independently, as needed. Three immediate targets to consider for specialization are image handling, encryption, and caching.

IMAGES
Images are fundamentally different from the rest of an ASPX page and are handled by a different part of IIS entirely. So why put the additional load of image handling on servers that are primarily geared toward ASPX processing, when you can move them somewhere else? You can handle images with separate IIS servers inside your data center that are configured and optimized for image retrieval. You can also use third-party image services, such as Akamai, and take image processing out of your environment entirely.

Of course, distributing image management isn't without its challenges. It's code-intensive, and it can make the management of your application more complicated. When you're updating your site, for example, you have to update image servers as well as Web servers.


About Kent Alstad
Kent Alstad, CTO of Strangeloop Networks, is principal or contributing author on all of Strangeloop's pending patents. Before helping create Strangeloop, he served as CTO at IronPoint Technology. Kent also founded, Eclipse Software, a Microsoft Certified Solution Provider, that he sold to Discovery Software in 2001. In more than 20 years of professional development experience, Kent has served as architect and lead developer for successful production solutions with The Active Network, ADP, Lucent, Microsoft, and NCS. Kent holds a bachelor of science in psychology from the University of Calgary.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
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One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

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