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  Think Big – Now Think Even Bigger
  Join Us at Internet of Things at Cloud Expo, November 11-13,
at the Javits Center!


The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend Internet of Things at Cloud Expo in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Delegates to Internet of Things at Cloud Expo will be able to attend eight separate, information-packed tracks:

  • Enterprise Cloud
  • Digital Transformation
  • The API Enterprise | Mobility & Security
  • DevOps | Containers & Microservices
  • Cognitive Computing | AI, ML, DL
  • Big Data | Analytics
  • IoT | IIoT | Smart Cities
  • Hot Topics | FinTech | WebRTC

There are 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.


We'll see you in New York!



Day 3 Keynote at @ThingsExpo | Chris Matthieu, CTO of Octoblu
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
  Themes & Topics to Be Discussed

Consumer IoT
• Wearables
• Smart Appliances
• Smart Cars
• Smartphones 2.0
• Automation
• Smart Travel
• Personal Fitness
• Health Care
• Personalized Marketing
• Customized Shopping
• Personal Finance
• The Digital Divide
• Mobile Cash & Markets
• Games & The IoT
• The Future of Education
• Virtual Reality

Enterprise IoT
• The Business Case for
x IoT
• Smart Grids
• Smart Cities
• Smart Transportation
• The Smart Home
• M2M
• Authentication/Security
• Wiring the IoT
• The Internet of
x Everything
• Digital Transformation
x of Enterprise IT
• Agriculture
• Transportation
• Manufacturing
• Local & State
x Government
• Federal Government

IoT Developers | WebRTC Summit
• Eclipse Foundation
• Cloud Foundry
• Linux Containers
• Node-Red
• Open Source Hardware
• Ajax and the IoT
• Leveraging SOA
• Multi-Cloud IoT
• Evolving Standards
• WebSockets
• Security & Privacy
x Protocols
• GPS & Proximity
x Services
• Bluetooth/RFID/etc
• XMPP
• Nest Labs



The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Internet of Things Event!


The future of computing lies in these things. As computing takes a much more active role in our lives it will at the same time become much more invisible. Internet of Things Expo will address the challenges in getting from where we are today to this future.
 
The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.




@ThingsExpo Power Panel | The World's Many IoTs: Which Are the Most Important?
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Benefits of Attending the Three-Day Technical Program
  LEARNexactly why Internet of Things is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts the common issues and requirements for creating a platform for the Internet of Things.
  SEE what new tools and approaches the Internet of Things requires.
  DISCOVER how to drive a distributed approach to the Internet of Things, where applications move to the data.
  FIND OUThow the vast volumes of new data produced by the Internet of Things provides a valuable new source of business insight through advanced analytical techniques.
  MASTER how the ongoing development of smart cities, cars, and houses will enhance connectivity infrastructure.
Lunch Power Panel | Microservices & IoT- Moderated by Jason Bloomberg
In this Power Panel at @DevOpsSummit, moderated by Jason Bloomberg, president of Intellyx, panelists Roberto Medrano, Executive Vice President at Akana; Lori MacVittie, Evangelist for F5 Networks; and Troy Topnik, ActiveState's Technical Product Manager; and Otis Gospodnetic, founder of Sematext; peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards.


Developing Situational Applications with Web 2.0 Mashups
Wring out the advantage of Web 2.0

ENCRYPTION
SSL Encryption is perhaps the most common and straightforward service that lends itself to specialization. If your site includes some pages and services that need to be secured, you can run those pages separately - either through a third-party SSL processor or through dedicated Web servers that are configured to run your SSL pages.

Like image handling, building a specialized SSL service creates a need to point to a different group of servers in your code, adding additional development complexity and requiring additional management effort. Alternatively, as with affinity, there are hardware solutions, such as application acceleration appliances that can reduce the coding requirement for SSL by handling the handshaking and encryption that would normally have to take place at the server. (See Figure 2.)

In general, like all types of specialization, distributing SSL and image handling have a cost in terms of development complexity and management effort. But what these strategies let you do is distribute each specialized task independently of the others and utilize your hardware more effectively - ultimately making your application more agile.

BROWSER & OUTPUT CACHING
One specialization that can have a huge impact on your ability to scale for growth or for sudden changes in demand is caching of both static and dynamic content. By incorporating browser caching, you can significantly reduce the load on your Web servers. You can also use appliance-based caching solutions that adjust HTTP headers to manage browser caching, as well as providing a more scalable substitute for ASP.NET output caching services.

Of course caching has its own costs. Both browser caching and output caching are complicated and time-consuming to code, which means you don't want to use them everywhere. Finding the places in your application where caching makes the most sense and would deliver the most value can be difficult. Even more significant, when you add caching you also add new requirements for maintaining the currency of the cache. The last thing you want is to be serving data that's no longer accurate. Knowing when the cache is wrong and developing a dynamic strategy to deal with cache expiries is critical. Often, the complexity of addressing these issues causes many developers not to use caching, despite its obvious benefits.

DATA CACHING
The most significant affinity in any ASP.NET application is the data. Introducing data caching (separating data into read-only and read/write specializations) is ultimately the highest-impact technique you can use to improve the scalability and agility of your application. Developers with the biggest Web 2.0 sites such as MySpace and Facebook recognize this, and it's the data caching strategies they've employed that have allowed these sites to become hugely successful Web 2.0 applications.

Of course, data caching is probably the most complicated thing you can do in an application. Data, by its nature, wants to be stored in only one place and doesn't distribute well. You have to use a system called multi-master replication to code the "write" components of the application to write to different databases than the "read" components, while allowing read/write components to feed data continually to read-only components. It's incredibly difficult to do. (As a consultant, if a client wants to use data caching, I know I'll have a job for years.) But when you really need to scale to millions of simultaneous users, data caching is the best way to do it.

Building the Agile Web 2.0 Application
Actually implementing all of these strategies isn't trivial. But if your application is going to be agile enough to truly embrace Web 2.0 capabilities at scale, intelligent distribution and specialization are essential.

Of course, there's one other vital piece of the puzzle: instrumentation. How do you know which parts of your site are ideal targets for distribution and specialization? Even after you've architected a sound distribution strategy, how do you measure whether it's continuing to meet your needs as they change? You need proper instrumentation in place to tell you when sudden changes are occurring and when your various distribution and specialization strategies should come into play. Without hard information about what's actually happening in the environment, even the most advanced specialization and distribution strategies are operating in the dark.

When you combine more intelligent distribution and specialization with up-to-the-minute knowledge of your environment, you can build true agility into your application. More important, you can take full advantage of all of the potential that Web 2.0 has to offer, knowing that no matter what demands the future may hold, your application and environment are prepared to meet them.

About Kent Alstad
Kent Alstad, CTO of Strangeloop Networks, is principal or contributing author on all of Strangeloop's pending patents. Before helping create Strangeloop, he served as CTO at IronPoint Technology. Kent also founded, Eclipse Software, a Microsoft Certified Solution Provider, that he sold to Discovery Software in 2001. In more than 20 years of professional development experience, Kent has served as architect and lead developer for successful production solutions with The Active Network, ADP, Lucent, Microsoft, and NCS. Kent holds a bachelor of science in psychology from the University of Calgary.

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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